How to Easily Set Up Google Analytics on Your Membership Website

If you want to improve your website's member experience, it is necessary to know how your site is operating. If you're not aware of present situation, how can you know if your efforts resulted in an improvement either positive or not?

One of the easiest and most well-known ways to gain an understanding of the various aspects of your site is to connect it to Google Analytics. It is a Free Google Analytics service.

This allows you to quickly look at how many people are visiting your site, which pages have the highest traffic and the location where your site's visitors are located.

Google Analytics can do a greater amount than just that. Whatever aspect of your membership site you'd like to track or improve, this free service should provide you with all of the data you require.

In this article, you'll find out how you can easily install Google Analytics on your membership site so that you can get a clearer view on who is visiting your site and what they're doing after they've arrived and the extent to which your website will be against the goals you set for it to achieve.

How to Set Up Google Analytics on Your WordPress Member Site

While any website can be integrated with Google Analytics, WordPress users enjoy a streamlined experience in joining this service for free.

There are plenty of plugins to simplify the process of linking the WordPress website with Google Analytics, arguably the most well-known plugin is Google Analytics Dashboard Plugin designed for WordPress from MonsterInsights.

Over 2 million active installations and a score of 4.4 out of 5 stars as well as the paid and free versions of the plugin, it can be used to integrate all types of WordPress websites to Google Analytics.

Sign up for a Google Account

If you're not in the process of signing up to any Google services like Gmail as well as Google Drive, or you'd want to create a new account for Google Analytics, the first step in setting up the service on your WordPress site is to create a Google account.

In case you want to sign up for an account, you are able to sign up for one by visiting Google Analytics. Google Analytics webpage.

Create a new Google Analytics Website Profile

After registering to create an account with your Google Analytics account and logging into it, it's a great idea to create a new account for the website that you'd like to utilize the service with.

In the same way that a single Google Analytics account can be used to monitor and analyze several websites, it is possible to set up multiple profiles so that you can ensure that the information is kept distinct.

While you're logged into Google Analytics, click on the Admin link in the lower left-hand corner.

On the screen next, click on the Create Property button.

When you are on the Create Property screen, you must select the website type and enter the name and address of the membership site. When the following screen which contains the tracking ID is displayed, the new website property is successfully established.

Install an WordPress Google Analytics plugin

When you've got your Google account set up and registered with Google Analytics, it's time to add a Google Analytics plugin for your WordPress website to facilitate the integration of Google Analytics to your website.

For installation of this or another plugin, log in on to the WordPress dashboard and navigate to the Add Plugins page. You can do this by clicking on the Add New item under the Plugins menu.

On the Add Plugins page, type MonsterInsights into the search box after which click on the Install Now option for using the Google Analytics option in the results.

After pressing the Activate button, which appears when you click the Download Now button The plugin has been installed and activated on your website.

Hopefully, you'll be taken to the page for getting started of the plugin, where you can see a brief video description of the Google Analytics Dashboard Plugin for WordPress from MonsterInsights.

The time has come to connect your WordPress website to the Google Analytics account.

Integrating Google Analytics with Your WordPress Member Site

Another reason Google Analytics Dashboard Plugin for WordPress from MonsterInsights is our recommended option is the setup wizard feature that makes it easy to set up installing this feature on your site. If you see the Launch Setup Wizard button in your WordPress dashboard, simply click it to start.

If the button to launch doesn't appear displayed, simply click the Settings tab in the menu Insights on your WordPress dashboard sidebar. After that, you'll be prompted to launch the wizard. After answering a couple of simple questions, and clicking on some buttons, you'll be able to installed Google Analytics on your membership site in no time at any point.

Just remember to select your Google Analytics profile you want to make use of (probably the one you created earlier in this guide) with this site on the right stage.

After you've gone through the remainder of the wizard after which you'll have linked Google Analytics to your membership site.

Accessing Your Google Analytics Your Google Analytics Data

Another reason Google Analytics Dashboard Plugin for WordPress by MonsterInsights is an extremely popular option is that it allows you to access your analytics data from inside the WordPress dashboard, rather than only accessible on Google Analytics. Google Analytics website.

Additional data and statistics are accessible through Google Analytics. More information and reports are available on Google Analytics website, but to make things easier, it's a good idea to know how to access an instant overview of your key metrics from inside the WordPress dashboard.

Final thoughts

Once you've got Google Analytics set up on your WordPress member-only site You can begin to gain a deeper understanding of your audience and how they interact with your content, and the effectiveness of your website can be in converting potential users to members.

If you're interested in learning the more details about Google Analytics, we've published an article that explains ways to utilize Google Analytics to improve the performance of your membership site. You can also take an instructional course that is free available on the Google Analytics website for users who are looking to make the most of this service.

 Are you having any concerns concerning the use of Google Analytics on your membership site? If so please, leave an answer in the comments here.