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How to design your Blog Page to Maximize Conversions

Aug 8, 2023

Reader Disclosure

Adding a blog to your site for membership not only helps you attract new members, but can help increase the number of new members signing up.

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Every time you post a new blog post on your site and it provides your intended readers another method of finding your membership site on Google.

However, if you haven't optimized your blog page for more conversions, all that extra traffic may go in vain.

So to help you make the most of the visitors that visit your site, we'll explain in this blog article how you can create your blog's page to ensure maximum conversions.

How to Create a High Converting Blog Page

Are you involved in Content Marketing and writing informative articles on your site that are aimed at your target audience, but you're not getting the growth in the number of new signups that you had hoped for?

Your blog might benefit from a little optimization.

Below are a few suggestions for optimizing your blog page for higher conversions.

Make sure your website has an Authentic Design

The first thing to consider is that your blog -- and your overall membership websiteis professional with a trustworthy layout.

This doesn't have to mean boring or corporate. And depending on the content of your site's membership, you can have some fun with its design.

If, for instance, your site's focus is instructing your users on how to do their best in their extreme sport, then a striking and stylish style could be the best choice.

But if your membership site gives career advice for aspiring lawyers, you might need to tone things down a bit.

In any case the membership website and its blog should feature a top-quality layout that gives them a credible appearance. You want to make sure your website appears to be the safest place to hand over payment details in exchange for access to your website's content.

When your website begins appearing more professional and trustworthy, you will see many of your customers are ready to sign up and join.

Design a separate landing page

Create a Landing Page

Blog pages are great to attract new customers through increasing the search engine visibility of your website in the search results, and giving your existing audience the opportunity to post content on social media.

It may, however, not be the best conversion tool for your membership company.

In the end, the main reason for a blog is to present your blog's content in an easy-to-read format and not to sell memberships.

With that in mind, creating a separate landing page on your website which you can direct your blog readers to could help you achieve greater conversion rates.

They are usually pieces that are designed to serve the purpose of generating sales or leads. In this instance the page's goal would focus on explaining the reasons how visitors can sign-up to join your membership plan.

To boost conversion rates to increase the number of visitors, your pages must have no distracting or unnecessary elements, like links to other content that are not on your site. And the only action you can take is to sign-up or click the return button.

A few WordPress themes have templates for landing pages, which means you might already have an easy way of adding an additional one to your website.

Top Tip Take advantage of Page Builders With

Beaver Builder options

As an example, you can build a landing site that displays different content or offers customers based on their membership level.

If the visitor is a free member you might get an offer for a free upgrade to a premium membership.

If the person is not a member at all it is possible that they will be shown testimonials, exclusive content previews, or other incentives for joining.

Utilizing Beaver Builder Beaver Builder add-on in this way not makes for an extremely targeted landing page. This also creates a seamless and engaging user experience that can significantly boost your conversion rates.

When you tailor the offer and content to each users' interests and requirements, you're creating a more compelling and successful path to convert customers into loyal members.

Or, if you'd like a basic landing page There are no-cost as well as premium tools out there which can assist you in creating attractive, professional looking pages at a fraction of the cost.

Whatever method you decide to use to add a landing page to your website and creating one that are able to direct your readers via your blog can increase the conversion rate.

Don't Be Afraid To Ask Or Tell

While some of the visitors to your blog's page may join and be members without prompting, many of them will require some gentle nudge to the proper direction. There are some who may need to be told what to do following their visit to your website and having read an article.

In order to do this that you must incorporate calls to action in your blog as well as on your site. Depending on your preferences, and based on what is most appealing to your audience Calls to action can be in the form of subtle text links or unmissable banners and buttons.

The chosen WordPress theme may come with buttons or other elements that call to action into your content, but if it doesn't, a plugin like Ultimate Blocks could be a great help.

Include eye-catching buttons on your blog articles and after your articles which take the reader to a landing page, or the registration page for your membership site. So, readers are able to easily perform an action that's in line with your goals.

Offer Your Visitors a Few Different Options

While the goal of your blog may result in more users to sign up for your membership website However, not all your visitors will be ready to register right now. Some suggestions suggest that the typical customer visits a website multiple times before deciding to purchase.

To avoid losing those prospects to the end of the road, it's worthwhile to have a plan which allows you to stay in contact with prospects until they're ready to sign up.

A way to accomplish this is to offer readers the opportunity to sign up for your newsletter rather than signing up as a subscriber and then there.

While it would be great to convert every visitor to members, offering them the option of taking another step allows you to play the long game and cultivate your leads more effectively.

Final thoughts

Hopefully, you now have some suggestions to create a high-converting blog page to promote your membership website.

Making sure that your membership and blog website has professional designs is an essential first step in expanding your business.

If you're interested, look into creating a converting website that you can point the readers of your blog to.

Being proactive and asking -or telling- your readers what action to do next will help boost conversion rates too.

Remember that some of your guests, particularly first-time visitors, won't be able to join this moment. However, they may become ready in the future. Creating an email list that these potential members can join gives you a way to communicate with them until they're willing to sign up.

 How do you plan to create your blog's page to maximize conversions? Please let us know by leaving a comment below.