How to design winning product Pages that will grow quickly

In the majority of online stores and ecommerce sites Your product pages are the sales pages. These pages convert your customers from prospective buyers into real paying customers.

Great product pages make your products look like, sound, and even look like something that buyers would love to purchase. They make it easier to choose whether or not to place an purchase.

In this post we'll show you some fantastic designs, discover how to make the top product pages and learn how a few improvements can boost your revenue and sales.

The reason for product pages

Your pages for products must deliver everything necessary to convince customers to make an order through you, and to not to go elsewhere.

A good product page can do four things. They:

• Inform Customers who shop online require information that answers their questions and shows whether your product can meet the needs of their customers or resolve the problems they face.
• Delight:Customers want to be delighted with the promises that your product can make.
• Assuring: Shoppers want to be reassured that they're buying something of high quality, from a business that will treat them well.
• Simply:Shoppers need to be able to logically justify their purchases, either in their mind, or for someone else in their life with an opinion.

Let's take a look at how to create page pages for products and identify the essential components to provide a superior online shopping experience that result in five-star reviews and repeat customers.

Twelve essential elements for the design of a successful product page

1. Quality product photos of the products

In a brick-and-mortar store the customers may pick up products, then read instructions or ingredients, study the label, and compare it to nearby items. When you have an online store it is essential to make sure that you provide the same experience as the buying experience in a brick-and-mortar store.

And that begins with high-quality images of your products.

For clothing, it's best to showcase the person wearing it pictures of various sizes if possible and relevant. If you are selling other items, snap multiple product photos at different angles and allow the shopper to click on various angles.

Marey.com is an internet store that sells a wide range of water heaters as well as related technology and equipment. Their pages on products permit potential buyers to view each product from different angles, see up close and examine specifications, features and additional product information.

Making great photos requires time and commitment. The lighting must be good and a suitable setting the plan of the way you shoot each product and an excellent camera.

2. Write compelling product descriptions

The best descriptions of products don't simply describe specifics and features of the item. It's not just a matter of repeating what's written on the label.

The most successful descriptions enable the shopper to be able to feel and experience the advantages of owning or consuming a product. What will they feel? How can it make their lives easier and more enjoyable? The saying goes that you shouldn't purchase a drill because you want the drill. The reason you buy a drill is because you want the hole.

Concentrate on the advantages, not just the features.

It's all about benefits, not attributes. Benefits are about outcomes. What are the outcomes for someone who purchases a specific item? That is why your descriptions must focus on your selling point.

Like wrinkle-free clothing is a feature. What is the reason we should care?

Since wrinkle-free clothes look better and makes an impression when you go on a date, at a job interview, at parties, or in school. It also eliminates the need to iron clothes, which saves time and hassle, freeing your time to focus on activities you enjoy. Simply mentioning "wrinkle-free" as a feature, but saying nothing more about it, won't be a big hit with most shoppers.

Please be certain

Descriptions of the product can help remove any doubts. Be aware that the pages must be able to support the purchase and assure the purchaser. Zweifels arise from oppositions.

What makes your potential customers not want to purchase something, other than the price? Your descriptions must take care to answer concerns.

Be succinct

What does all this mean? you have to write long description of your product?

Not necessarily. If you can do it right it is easy to rewrite your features as benefits as well as fit lots of convincing information into the same bullet points.

The Roadie 2 is among the most impressive page templates for products. There's a lot of details on one page, however the main reason is its short, sweet, and sits right near the top, "Makes Tuning Easier & Faster."

On the next page the page lists features that are technical and features, however each one is supported by more details that explain the benefits of the technology. For example, one feature is "OLED Screen with Built-In User Interface."

Just below the line? "For simple selection of tunings and instruments. The unit is invisible when it's off and lights up beautifully when you turn Roadie on."

This page does a fantastic job at listing the highlights and highlighting why they matter without wasted space or irrelevant details.

3. Make use of product videos to bring items to life

In their heyday, infomercials frequently resulted into millions of dollars in sales due to their ability to demonstrate products. Seeing that amazing knife cut through tomatoes after having were watching it cut through a steak made of T-bone - with the bone in it - was all it took to convince you that you had to have the knife.

If your product is suitable for demonstration, go beyond photos and insert videos of the product on your page. It's not as complicated than you'd think and the payoff is worthwhile.

4. Incorporate product information that consumers want to be aware of

Each product's page requires factual information to go with it. What size is the best fit? Will the component work with the other components I have? What are the measurements? What are the ingredients?

If you're buying a product, be sure to provide all information needed by customers in order to make sure that they are purchasing the right product. Ultimately, this will result in fewer inquiries for sales representatives and a decrease in return rates and more satisfied customers.

As an example, DVO Suspension sells a range of bicycle shocks as well as related equipment. This page includes detailed specifications that cyclists need to understand to be sure this product is compatible with their bike. If not it, then the site also suggests alternative shocks to explore.

5. Display pricing for products and inventory levels

One of the most frustrating aspects of shopping online is when you need to search for the cost - and it's a simple thing to incorporate into the page of a product. With all the different content that your customers will encounter, it's important to design the site so that the cost is hard to overlook.

Big text, various shades, fonts with different colors repetition, and large fonts are just a few of the tools you can make use of to ensure that no one gets confused about cost.

In the event that your inventory is low or you're out of a product You must include this information on your webpage for the product so that customers aren't tempted to buy the item only to find out they have to wait for weeks or even months to get it to be restocked.

For example, Offerman Woodshop creates custom wood furniture, among other things. This page includes two tables, and the prices are listed, making them impossible to miss. In the moment of post, one of their tables had an "sold out" image in the product photo, telling those interested in purchasing the table that they'll need to wait until they can purchase it.

6. Make use of a configurator for your product, if applicable

For example, Cocktail Crate lets shoppers pick any three mixers that they would like to purchase as part of a bundle. The product page guides the buyer through the process of selecting each product until they've finished the three-pack.

7. Incorporate social proof

Reviews and testimonials continue to be very effective at meeting the third goal of a page for a product - assure the customer that they are receiving a great deal as well as working with a reliable company. That's why social testimonials are so efficient and important.

When it comes to a page for a product reviews from customers and social proof can take several kinds. They are particularly useful since they make it clear that the testimonial was created by a bot or AI device.

Additionally, you can incorporate star reviews on your pages, and other generated by social media users like images of rave reviews, or pictures of people using or using your products.

Woof and Wiggle excels at of highlighting genuine customer reviews using five-star icons as well asfurther validation from features in prominent media sources. This is a powerful, spicy, proof-building masterpiece.

What can you do to beat it?

8. Feature incentives to close the sale

Remember - the job of a good product detail page is to promote the item. The descriptions and the product's details are important however, so too does the price. In some cases, shoppers require a little extra incentive to step over the threshold and make an order.

If you want to use sales incentives including packages, free shipping, coupons, first-time customer deals, discounted prices for large purchases, buy-one-get one deals and other similar promotions, ensure that you highlight them on your webpage for your product.

The page that sells bracelets in April Soderstrom includes a message near the bottom that informs customers that they will save 15% on orders over $200 and it includes a coupon code.

9. Incorporate product-related recommendations

Premier Guitar, for example offers an assortment of similar products in the lower part of their product pages.

The purpose of product suggestions can be to assist shoppers in finding the right product if the product they're currently exploring doesn't meet the requirements of their customers.

Another use is to supplement what someone has already purchased with related items that might go well together, for example a hat with the shirt or additional flavor of the same food thing.

10. Add-ons to the product, such as gift wrap

Many times, it's the tiny extras, personalization and touches which make the purchase for customers, particularly when the item is an item that is a gift. Offering them the choice to create a special message and gift wrapping and include other unique features in their purchase make it more likely that they'll shop at your online store.

Customers can also be provided with an option to select the colors they want using a selection of photos from the product You can also adjust the price accordingly according to their choice.

Here's an example a product page from Rosery Flower Shop offering add-ons to one of the gift set options. Notice how each add-on item includes a price so there's no confusion or unexpected costs.

11. Provide customer assistance, such as live chat

Some customers may have simple queries that need to be answered, immediately. Live chat is a fast and easy solution for your customers. If your ecommerce website traffic has enough volume to warrant this feature live chat, it's an ideal alternative to the product page and will help you close more transactions.

You can also include phone and email support, and it can also be presented right on the product page.

It's essential to place this information there in addition to the checkout, since when people have a need to get a question answered before adding an item to their cart it won't be able to get them on the checkout page in the first place to begin with.

12. Incorporate FAQs for more complex product

If the customer support team receives similar questions regarding a product, it might be an ideal idea to answer them right on the page of the product.

An FAQ page isn't always the most effective approach as some folks will not think to search for one, and there's a good chance that queries concerning specific products could be addressed there.

If it is an item is appropriate and will benefit your customers, answer common questions about a specific product right there on the page.

How to build product pages by using

Once you've decided what you should include on your product pages, is it time to make pages with .

1. Include product details on your WordPress dashboard

To make a product new go to your website and click Products - Add New. Then, you will be able to open an empty product page on which you'll be able to enter details for the item. Let's look at the possibilities each one at a.

Include the title of your product and long description

On the upper left-hand side on the screen, you'll see a blank field for the title of your product. As much as possible, try to keep it simple and concise.

In the lower left corner, you'll find the large text box in which you could fill in a lot of details and information. This text will show up beneath the relevant details about the product, and you'll be able to add all of the "extras" here for people looking to know more. Try breaking up any long bodies of text with bullet points in order to make it simpler to understand.

Pick the product of your choice and then set the price

Under the description, you'll find the Product Data box. In the middle of the box is an option for the product's type.

By default, you can choose between:

• Simple product (an item that has no options)
• Grouped product (a item that's part the collection)
• External/affiliate product (an item that's displayed on your site, however sold in other places)
• Product that is variable (an item that has options, like size or color)

It is also possible to check boxes for Downloadable and Virtual items. Virtual products don't ship to customers, but comprise items such as services. Downloadable products aren't shipped, but they are delivered via digital download to customers, like images and PDFs.

In the Regular Price box, you can set the cost of your product. It is also possible to create a sale price in case it is currently on sale then click Scheduleto set a start and finish date for your sale.

Create your inventory levels as well as shipping details

Select on the Inventory button on the left. Here, you'll find options for setting the SKU of your product and levels of inventory. Additionally, you can establish minimum stock thresholds, set backorders, and more.

Go to on the Shipping tab. Depending on how you have the shipping setup, you can add the dimensions, weight, as well as the shipping class of the item.

Create cross-sells, upsells, and upsells.

Like we talked about in the past, this is a great method to boost sales as well as provide a superior user experience for your shoppers. Click on the Linked Products tab to get started.

Thereafter, you'll be able to select upsells (items that offer an upgrade from the current one) and cross-sells (items which are comparable or are a match for the current item). You can select these according to the product you are selling, which gives you full control over the products your customers are seeing.

Attributes provide a fantastic method to categorize items and provide information on every one of them, which helps make shopping online more enjoyable.

Lambright Flooring, a wood flooring provider provides attributes including wood color, thickness, width, and much more.

Not only can customers filter through these features in archive pages, but customers can also see all the information at a glance from the page of the product.

Write a short product description

Click down to reveal the Product short description box. The information is placed next to the images. It should be brief and clear since you're not given much space to play with.

Incorporate your top details about the product here, while keeping in mind the tips we provided in the past. Then, discuss the major features of your product, as well as any other information essential that buyers know in order for them to be able to purchase the item. Then, include more information as well as data within the lengthy description that falls beneath the product.

Add product images

To the left of the page, you'll find an the option to set the image of your product. This is where you'll choose your primary image which will appear as the largest one on your product page. The image will also show up on the archive pages of that product, so be sure that the image is representative of your product.

The gallery of products will be where you'll upload the images you'll want to add that viewers can look through. Here you are able to include a range of angles, sizes and colors. for the item.

Select the product category and tag

Categories for products and tags to categorize your items, making things simpler for customers. Categories and subcategories are the main way in which you'll be able to arrange your items.

As an example, for instance, you could have a T-shirts category, including subcategories that cater to adults, children, and infants.

You can also use tags for organizing, but it's not possible to create hierarchies. If you're selling graphic t-shirts, you might have tags that say "cats," "superheroes," and "vintage."

Once you're happy with the product, simply click Publish to upload it to your website!

Modify the template of the product page

If you're using the block theme, you can also alter the template for your product pages with blocks. This gives you a simple method of making changes to the entire product page at once without having to edit any codes.

On Your WordPress dashboard, click Appearance - Editor, after which you can select Templates. Now, choose the single product template.

By default, this template comes with the single product block. It includes all information about this item, which includes the description, title pictures reviews, similar items, etc. You can also add other blocks to for a completely unique, appealing and visually pleasing product layout.

As an example, you may consider adding your Instagram feed that works as social proof, showing satisfied customers who have purchased your product. You might want to incorporate the store's the shipping policy you will be able to update store-wide. Or maybe you want to add a grid of your most popular products at the end of every product page.

To add it, simply select to click the +icon located at the top left to open the Block Inserter. Select the block you want to include and then drag it over the block that is Single Product.

In this case there's a hand-picked Products block. Click on the block to go to the Settings panel on the right-hand side. There, you are able to alter how the block looks and performs. This means that it is possible to change the number of products shown and the info that appears on screen, the order they display within, and so on.

Once you're finished, click the blue Savebutton on the right side of the screen. Then, you'll see your changes reflected across all of your product pages.

Set up and install all extensions that are required.

There are a variety of extensions that you can utilize to tailor your products pages. A few of these have already been discussed in this post. Here are just a few examples:

What you'll need to download is the extension you'd want to download through the Marketplace Then, go to the Plugins tab - Add New in the WordPress dashboard. Next, select Upload Pluginat the top, and then add your extension files that you downloaded. After that, turn on your new tool.

Each extension has documentation available which explains how to configure and utilize it. If you have some questions, get in touch with the support team.

How do you get your pages on products to be seen

Getting your product pages seen by your target audience is a objective of search engines optimization (SEO). Although a majority of your website traffic may first arrive via your blog and homepage postings, some of the highest-value visits generated by your likely customers ought to direct them to your product pages.

Here are the biggest SEO aspects SEO that you can work on:

• Keywords on the page of your product copy
• Headlines and subheadings
• Pictures
• URLs
• Site speed

We'll discuss each in a brief manner, then we'll provide extra resources on specific topics.

Keywords

Keywords are words the people you want to target are using to search for the products that they can purchase. Through a little research on the way that customers search and what terms they're searching for to search, you will be able to determine what types of phrases you should include on your product pages.

After you've identified your keywords, it is recommended to use these throughout your product description on the page. It doesn't mean that you have to try to force them into every sentence However, you need to be aware of ways for you to prove to the search engines that your site contains information related to that key phrase.

Headlines and subheadings

Search engines such as Google and Bing focus on subheadings and headings as they tend to show what the page is about.

Be aware of how you organize your headings, and make certain to include keywords if possible.

You should avoid large blocks of text as well as excessive paragraphs within a row. Separate them into subheadings. This is important for two reasons. It is first beneficial to your clients, as it makes it easier to comprehend your text. The second reason is that search engines look at subheadings that contain keywords.

Pictures

Do images of product packaging aid search rankings? Absolutely! Images are tagged with metadata that is associated with them. The metadata is what search engines consider when determining the topic as well as the page's quality.

This may also lead to the images appearing in search results for images on websites such as Google that can result in traffic.

URLs

Like headlines and subheadings, the URLs of your product pages are another very important place to include keywords.

A few tips about creating URLs for product pages:

• Be careful not to make them too lengthy - a focused URL is better. A word or two more is stretching it.
• Avoid filler words like a to, the, and the - stick to terms that are relevant for the product page. URLs are not the place to write complete sentences.
• Make sure you include your most important keywords first in the URL, if you can.
• Separate each word with dashes.
• Don't fret about the capitalization.
• Make sure not to utilize URLs that you've previously used or have used before, and don't make them very similar either.

Speed on the web

One of the first places to begin is by improving your image quality, as overstuffed images are among the biggest causes of slow sites. For online stores, this is a big problem, since the product pages typically include a number of pictures.

Jetpack provides a range of effective performance tools that include a no-cost CDN. Jetpack Boost is a powerful plugin. Jetpack Boost plugin handles key performance optimizations such as lazily loading pictures, optimizing CSS as well as deferring unnecessary JavaScript.

Use other methods to draw traffic

The ability to attract organic traffic, and you can attract paid traffic. Search engine optimization that leads to higher ranking means that you'll show up naturally for greater results. This, in turn, leads to organic traffic. Each click is a free one, but it takes some time and effort to reach rankings for valuable keywords.

Pay-per-click is fast and is charged. So which is better? Let's have a look.

Paid traffic

It's also a great method to find out if the traffic generated from certain words will actually result in sales. If this is the case, you'll then justify the expense and long-term effort required to focus on that keyword for organic rankings.

Organic traffic

Social media has a lot of power and is a great way to build and grow to a faithful audience. If you've got the patience to devote time to it and you are able to utilize it to bring more warm traffic - - your ideal customer base - for your online shop.

Direct post

If you have a store that is located in a particular area, you can send out postcards to draw customers to your ecommerce store. This method can be highly effective because it avoids all of the internet's distractions that compete to grab people's focus.

It is also possible to use coupon mailers, which continue to work well for certain businesses. Be aware that if you're sending anything via mail, the goal is for people to come to your site. Your marketing should therefore be very clear about how potential customers can reach your company, how they can find your business, and the best way to buy from you.

Include your website in all print advertising - and not in tiny print in the corner at the bottom. Include contact information. Create a targeted offer so you can track how effective the promotion.

Questions and answers about the creation of product pages

What is a Product Page?

A product page offers a specific product within an online store. It identifies the product and provides information that helps customers decide if they want to purchase it. Customers can then add that item to their shopping carts and visit the checkout page to purchase it.

What is the most important thing to include on the product's page?

A product page should ideally include the following items:

• The title must contain the name of the product
• A description of the product that contains the main value proposition of the product
• Specifications and additional details that shoppers might need to know
• Product images
• Customer reviews and other social proof for that product
• Related products that are recommended
• Pricing information
• Contact information or a live chat feature for customer service

How do I create a product page design?

There are many ways of structuring your pages for products. The template is used in default. Additionally, the themes you pick determines how the pages of your products appear.

To add a new product you need to visit Products - Add Newin the WordPress dashboard. You can then include all your product information and publish it to your site.

If you're using a block-based theme it is possible to alter the style of the page without needing altering the codes. Navigate to the Appearance Editorin your dashboard, click templates,then choose the Single Producttemplate. You can then add and edit blocks in order to design a customized product page.

In addition, you may use extensions to modify your product page layout. You can, for instance, incorporate videos, FAQs specific to your product as well as customization options and many more.

The instructions for all of these strategies earlier in this post.

What is the best way to write an online product page?

Begin by studying the products features and utilize them to figure out what benefits it can provide to its customers. Write your product description around advantages - what you want consumers will get when they purchase the product.

Next, write down all the information about the product that a customer might need to know. Create high-quality pictures. Think about creating a video for your product, too. Choose a cost. Create a headline that will promote the product and attract online traffic. Write detailed descriptions. Incorporate your value proposition. Social proof is a must, such as testimonials. Later, create your page.

What is the purpose of a web page about a product?

The primary purpose behind a page is to market the product. The goals of a product page are:

1. Offer shoppers the data they require in order to make an decision.
2. Make an emotional connection that is a reflection of their needs and needs.
3. Assist them in ensuring they're dealing with a an honest company, and it's a top quality.
4. Help them justify the purchase by providing convincing reasons for buying it.

How can I improve product site SEO?

Enhancing the SEO of your website happens in the course of time, as you make targeted changes to your material. Beginning by identifying the primary keyword and any relevant secondary keywords. Include them as subheadings and headings, URL, and contents, if appropriate. Write alt text for the images of your products. Also, expand the written material, since the more information you have does more effectively at drawing attention from search engines.