How to create an interactive video using Blog
This isn't just great news for video and tech lovers. It's a good thing also for your company. Since interactive videos aren't only entertaining to watch. It's also demonstrated as being 32% more memorable and three times more entertaining as compared to traditional videos.
"The Studio is an enormous leap in the right direction. It's extremely user-friendly." Ian Dewhirst, Producer, Colada Creative
What is interactivity video?
Let's begin with the basics: what exactly is interactivity in video? Traditional passive videos only allow the viewer to pause or stop and then play the video. But interactive video encourages engagement with the experience of watching. This can take forms in the form of a series of stories that are branched (like the video games you were raised with) as well as shoppable product overlays as well as informative hotspots and other things.
for a long period the idea of interactive videos was only an option for people willing to invest serious effort and dollars to create it. But makes it simple to convert the video in any way into an interactive one. What's the best part? Our team takes care of technology to ensure that the technology is in good hands and gives 24/7 support making it easy to elevate your video up to the next level.
How to create an interactive video using just 5 easy steps
If you're ready to dive into the water on your own look over the instructions below.
Step 1: Choose the kind of experience you want to create
There are a ton of different applications for interactive video, but these are some of the most popular:
Videos for eCommerce: Interactive video makes it easy for you to turn any video into an online shopping experience. You can add clickable elements in your video content that will take users directly to the product's pages -- or adding items directly to their shopping carts while watching.
Stories that branch The incredibly common video format permits viewers to select from pre-defined paths depending on their tastes and needs, which leads to a personalized viewing experience customized to suit their needs.
video training and eLearning: Because interactive video makes it easy to add layers and checkpoints to any video, it's also beloved by educators and HR experts alike. You can embed checkpoints to make sure that viewers are engaged and retaining the information, plus include supplemental material for folks to watch in their own leisure.
Step 2: Decide which interactive components you'll need to include
Once you've decided on the viewer experience, offers an extensive set of options which you can utilize to make your videos truly interactive. Here are a few features that you could use to create your experience interactive:
HotspotsA hotspot can be described as a button or element that can be clicked on in the video that can lead to other actions (think: add-to-cart, learn more, etc.) at the point that the user selects.
Time triggers:A time trigger lets the designer open elements in the video at a specific point without viewer action for example, like jumping between different points within the video, opening overlays and more.
overlays: A overlay is exact representation of what it is: an element that can be placed on top of your video , providing insights, images, calls-to-action, other videos, and a whole lot more.
branchingBranching allows the audience to "choose their own adventure" during the viewing experience, by jumping to key frames in the video, skipping sections or looping to create an interactive experience.
Interactive video is the new way to present
Videos that can be purchased to team-building exercises that are immersiveInteractive video lets viewers control their viewing experience while increasing participation, sales, as well as insight into the user. Learn more
Step 3: Create or find the video's content
The first thing to mention is that there's a good thing. You don't need to make video content that is specifically created to be interactive to work in the same way. You are able to revitalize or reuse material by dropping interactive elements into any type of video. If you're creating fresh content, you should know few things you need to think about.
Storyboard, storyboard, narrative board:Especially when you're planning to create an interactive feature that is more complicated (like a branching storyline) It is recommended to spend an amount of time during the early stages of production to figure out the number of storylines you'll want to pursue.
When planning, remember that too many possibilities may be too much of a good thing. "The easiest, most clean experiences are the ones that have the highest engagement" adds Jack. "Opt to make two choices in the middle of every section." Keeping it simple can help viewers move through your information and help make the production process more efficient.
Keep your shots longer than usual for any video with overlays or hotspots, it's best to keep your shots a bit longer than what you normally. This will allow for viewers to see any message on screen or take the decision you'd prefer them to take.
Take into consideration your framing: Depending on the shape of your overlays or hotspots it is possible to consider what position the subject of your video sits within the frame. If an overlay that is large is set to unfold onto the left-hand side of the screen frame your subject to the right to make your post-production a breeze. "This will help you ensure that the overlays do not clash with other people or the objects that are in the frame," Jack says. Jack.
"The beauty of interactive is the range of things you can do including shoppable videos, overlays to analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Determine your distribution plan
Congratulations, you've got an interactivity video! What is the best place for it to be displayed? Interactive video content must be uploaded to a website or page to work in their full potential. It's a must to use marketing channels like email and social media to get people to the full immersive experience.
We suggest creating GIFs or short, looping video assets in order to showcase the interactivity capabilities of your video. "Show viewers that your video is interactive at the start," notes Jack. "Not anyone is aware it's possible to click on the screen of a video. This is why we love to show people even on promotional photos."
Step 5: Re-evaluate your performance
The idea for your video has been conceived, added your chosen interactive elements and released it upon the world. But... how do users actually using it? The analytics and reporting capabilities of'go beyond the standard metrics for video to provide extremely detailed data. You can track where and when your viewers clicked on various overlays or hotspots, look up your metrics for shopping and more. Improved insights mean better understanding and better video for you and your viewers.