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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The method that works best for your specific course will be determined by the content of the course and the audience you're targeting, but regardless of who you're trying to enroll into your program There's an aspect that will increase the efficacy of your campaign to promote it. That is the application of video marketing. It's a great ways to connect and interact with online users.

If you're new to video, this might appear difficult, but do not worry! If you have the right tools and some direction, you will be able to create videos that accurately reflect your course and capture the interest of your targeted audience. We will look into the essence of video marketing, and why it has become an effective tool.

     What's the point for video marketing?

Video marketing involves using videos as part of your marketing. That's it! It's extremely simple and effective. It's very simple and extremely efficient. promo videos is a form of video that has been designed for marketing a specific product, event or when it comes to your - an online course. These videos tend to be shorter (ours typically run approximately 15 seconds long) and have just one main objective to register students, for example.

To be honest it's not new to utilize video for marketing. People have been using video for quite a while. What sets today's market apart isn't a brand new invention for video It's the social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the social media sites which provide (relatively) new and innovative way for users to connect and stay in touch. Since the various social networks are available in applications which can be downloaded to mobile devices and tablets, users can access the networks at any time and in any location. This means that your program can maintain an ongoing connection to your target audience.

     How has social media changed the realm of video marketing?

In addition to revolutionizing the way people communicate with each other, social media has changed how you interact with people in the people you want to reach. In contrast to television and radio, social media channels are always active. Additionally, the number of users that video advertising through social media is able to reach is staggering. Think about it:

     Do you think the benefits that video marketing can bring is worth the effort it takes to make it?

Short answer: 100% absolutely. To get a more detailed answer let's look at the reason the intended audience for your course may be greatly served by methods you use:

  • When you produce videos using quality content, you are able to create a connection that is emotional with your course's target students. Videos are a great way to highlight brand characteristics that appeal to your audience as well since viewers could think that they're more knowledgeable about the company's image than had they been reading the content in a written format. Consider this in the case of courses that are integral to the business you manage.
  • Videos are easier to comprehend than text. Since it is a form of visual that viewers can focus on, it can convey your message in a simple to digest way, combining visual and audio, which makes the message easier to remember.
  • Utilizing video marketing could boost the probability that viewers will purchase the item advertised. It means that they're more likely to register to receive online instruction.

Engaging with your targeted audience members is definitely the goal of all marketing videos but it's also important to look at the technical aspects involved in marketing via video to determine the most effective method to get the audience engaged. There is a reason why you can't establish a relationship with your clients when they aren't seeing the content you've created. There are several ways that videos can bring an additional worth to your program by bringing your message to a larger quantity of individuals:

  • Most people are interested in sharing information on social media. Video content can be an excellent way to spread your message. In the event that you produce video marketing content that provides an added value to those that are your clients, they'll want to share the video to their families, friends, and professional networks--and they are likely to sign up for your online training course.
  • Since video marketing does not require costly equipment or laborious editing, it is employed to market your business immediately (it's quicker to create videos than certain blog content!). Actually, it's possible to make a promotional video that can be posted in few minutes (not hours) making it feasible to create continuously video marketing material that is engaging, informative and interesting. This results in content users will want to publish to social media and then post it to social media and share it.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

In addition to the benefits that video marketing can bring, as we've mentioned, there's another important reason why adding videos in your school's marketing strategies is beneficial: relevance.

In the age of technological advancement throughout the years, companies are required to stay current with the latest advancements to keep their products relevant to the attention of the people they want to reach out to. Video marketing is a further element in the larger plan of technological advances as well as techniques for marketing. It is true that Cisco predicts that video is expected to comprise 69% of all internet traffic by 2017. Nielsen estimates that 64% of experts expect that video will be an integral part of strategies for marketing.

Here are the steps I use when making promo videos:

     STEP ONE: DRAW A PLAN    

It's essential to put an action plan in place prior to you commit to an hour or more making the video.

  • Pick the goals that the film will reach. What actions do you wish viewers to follow when they watch your video? Keep a record of this! Be sure to be healthy before proceeding.
  • What's the information that you'll need to include in the video? Include specific photos or video videos you'd like to incorporate.
  • What are you looking to incorporate? Include specific promotion or event details, coupon codes or calls to action.

     STEP 2 PRODUCE    

Most individuals are hindered by insufficient tech knowledge. There is no need to be tech expertise now! We create all of our videos for promotion using smartphones.

  • Select the best location to create the video. Use the most popular applications for creating stunning videos within 5 minutes or under. The top five iPhone video applications include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Certain are free, while others are free. A lot of templates even come with them, meaning you don't have to "design" everything. If you're not an expert in tech, you can try the Flipagram first as it's an easy slideshow.
  • Upload your photos and text in the program you want to use. Make sure to use only your own pictures or ones you own the rights to utilize. Make sure you don't take images that you have downloaded from Google!
  • Want music? There are applications with built-in music beds that can transform your video into stunning audio. However, keep in mind that the vast majority of music you own within your iTunes library are protected by copyrights. That means you may be penalized if you choose to incorporate the music in your movie without obtaining permission to use the clip. (i.e. the possibility of being sued could mean the sound you create could be blocked or deleted from social media sites Gaaaahhh!) The most trusted place to purchase audio or sound effects is The Audio Jungle.
  • Once you're done your video on your camera roll, you can transfer it to the application.

Remember that if intending to upload your videos on Instagram, it must be between three and sixty seconds in length. Remember that attention spans may be very small... therefore, be sure your video is short.

If you wish for your video to look good on all devices, switch to a square cut. This way, everybody doesn't have to turn their phones to view the video.

This is a video sample that promotes an online course which I posted on Instagram (about fifteen minutes):

Course Promo Video Example

     STEP 3 3. PROMOTE    

  • Upload your video to your social media accounts by adding a brief text message and a URL. Inform your followers about what to do. (i.e. in order to strengthen the message)
  • Upload the video to your YouTube channel. You can also incorporate the video in blog posts, guest posts in blogs from other websites as well as guest posts.
  • Make use of this video every time you send emails advertising.

Are you prepared to create videos to promote your school in order to get it noticed on the internet?

Promo videos are a great way to boost enrollment of students within your program. With the applications that we have mentioned, it's more simple than you imagine. Give it a try and watch the interaction on your social media increase!

If you have concerns about making a video that will promote your online classes You are invited to leave them in the comment section below. Download my Video Planning Worksheet to assist you in planning the next video you will make!

Julie Ball is the Founder of Grow Web Marketing, a marketing firm that aids women entrepreneurs in growing their businesses in addition to their branding and image. If you're interested in learning how to make videos of the highest quality for your business without spending the money, you must take a class she offers a simple video marketing course for small Businesses.

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