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How To Create A Promo Video For Your Online Course

Jun 13, 2024

The type of marketing strategy that will work most effectively for your particular course is based on the material of your class and the target market you're targeting. No matter who you're hoping to bring in the class, it's essential to be aware of the truths about marketing, which will increase the effectiveness of your advertisement campaign. It is video marketing. It's one of the best methods to connect and interact with internet customers.

If you're a novice to video, it might appear impossible to achieve, but don't worry! If you have the right tools and some guidance, it's possible to produce videos that represent your approach and draw people's attention. intended public. Before we get started with the basics, let's have an introduction to the purpose of video marketing, and why it has been deemed to be a powerful method.

     What exactly is video marketing?

Videos are used in video marketing to market your company. That's it! It's extremely easy and efficient. It's extremely simple and highly effective. promotional video is a video designed to promote the event or item, such as an offer an event or event, as well as when it pertains to your online course. The length of these videos is usually less (ours generally run between 15 and 20 seconds) with just one goal to draw in new students, as an example.

Actually, the concept of marketing via video isn't new. Video is a common practice for years. The thing that makes the current market stand out isn't necessarily a new technology for video but rather social media. Facebook, Twitter, Instagram, LinkedIn, Snapchat--these are the platforms that offer users with an (relatively) new method to communicate ideas and remain connected. As all of the social media platforms are available via apps that are downloaded to tablets and smartphones, people have access at any time, at any time from anywhere. That means your class is able to maintain a a constant connection to your specific group of students.

     What has changed with social media? how do you market your videos?

Alongside revolutionizing the way people interact with each other Social media has also changed how you communicate with the people who are interested in your courses. Contrary to radio and television, social media does not shut down. In addition, the volume of users that marketing on social media is able to be able to reach is staggering. Look at:

     Are the benefits that video marketing could bring worth the effort to make it?

A quick and simple answer is a definite yes. If you'd like to understand more about the issue more deeply, let's consider how your target audience might be the perfect match to your video.

  • If you produce videos using high-quality content, you can make a connection which is stimulating for the viewers of the video. Videos can bring out aspects of your brand that resonate with the target audience, and those who view your content may be familiar with your brand better than if they read the same material in written format. This is especially important for courses that form integral to your business.
  • It is much easier for viewers to understand as opposed to texts. Through the use of pictures viewers can concentrate on videos and allow you to convey the message easily that combines audio and sight, making the message more memorable.
  • Video marketing may increase the chances of customers to purchase the product which is advertised. This means they are more likely to enroll in the online course.

In the event that engagement with your target audience is the primary goal of videos, it is essential to study the technical aspects of marketing via videos and determine how to get that participation. It is impossible to build rapport with your potential customers without viewing your video content. There are several methods that video marketing could add greater value to the marketing of your course in order to make your information more visible to a wider amount of viewers:

  • A lot of people enjoy sharing the videos they like on social media. Video content can be a great method to spread your message. If you create videos that are valuable to the people who you serve, they will be enticed to share your content with their friends, family, and professional networks--and they are more likely to join your online training course.
  • Because video marketing doesn't require costly equipment or significant editing, it's used to promote your products instantly (it's easier to make videos than blog posts!). It may surprise you to learn that it's possible to make a video for promotion and publish it in a matter of seconds (not hours) which makes it possible to produce videos that are engaging as well as educational and instructive. As a result, people will be inclined to share on social media and then share.
How to create a promo video for your online course | Julie Ball |

     Can video marketing keep your course relevant?

Alongside the benefits of using video for marketing have been discussed, an additional reason why incorporating videos to your school's marketing plan is a good concept: the relevance.

As technology advances through time, businesses have to be up to date with the most recent technological advancements in order to be relevant with the people they want to draw. Video marketing is just one aspect in a slew of technological advances and marketing techniques. In reality, Cisco predicts that video will account for more than 69% of global internet traffic of users in 2017. Nielsen estimates that 64percent of marketing professionals believe that video content will contribute to the marketing strategy of their company.

The steps I take when putting together videos for marketing:

     Step One: Draw A PLANS    

It's important to have an notion of what you'd like to accomplish prior to investing your energy in making your video.

  • Choose the purpose that the video is aiming to achieve. What actions do you wish viewers to perform after watching the video? Note it down! Get clear before you go more
  • What's the type of content you'll need to include in your video? Include specific pictures or videos you'd like to incorporate.
  • What are you planning to accomplish? Make sure to include specific offers for promotion events, details about coupon codes for the event information about the event or appeal to action.

Step 2. PRODUCE

It's where most individuals get stuck due to lack of technical knowledge. But you don't really need to be a tech expert today! We make all of our videos for promotion on phones.

  • Choose the ideal location to put together your video. Choose one of our preferred programs and you'll create an amazing video in just 5 minutes or lesser. Our top iPhone video apps include Quik, Legend, Stop Motion, Flipagram, Ripl and Boomerang. Some are completely free, and others cost nothing. There are templates too which means there's no requirement to "design" everything. If you're not a professional, then you ought to check out Flipagram at first, as it's a simple slideshow.
  • Add your pictures and text in the program that you like. Make sure you only use photos you've taken or ones you've got permission to utilize. Do not steal pictures taken from Google!
  • Want music? Certain apps have built-in music beds, which make a beautiful sound effect for your video. Be aware that the vast majority of the songs that exist in the iTunes library are covered by copyright. It means you can be penalized should you choose to use the songs within your video without a license for the video. (i.e. the potential for being sued (i.e. you could be sued (i.e. your music could be blocked or your music could be banned on social media websites Oh my!) My favorite place to purchase sound effects or audio can be found at The Audio Jungle.
  • After you're finished, you are able to save your footage onto your camera roll or directly upload it via the application.

Keep in mind that if intend to post your video to Instagram the video must be at least three to sixty seconds long. Be aware that attention spans may be smaller... so make sure that your post is shorter.

Additionally, if you would want your video to look great on every platform be certain to make the square cut. This way, nobody is forced to open their smartphone to see the video.

Below is a short sample promo video I made for my class which I posted to Instagram (about 15 seconds in length):

Course Promo Video Example

STEP 3 STEP 3 3: PROMOTE

  • Upload the video on your social media accounts and include a few paragraphs of text with the link. Tell your followers what you'd like them to know and ought to accomplish. (i.e. boost the effect in your video's call to action)
  • Upload the video to your YouTube channel, and incorporate it into an article on your blog, or a guest post for other sites or some other manner.
  • Utilize the video whenever you're sending your emails to promote advertising.

Do you have the ability to create promotional videos to advertise your course online?

Promo videos are an effective technique to attract more students to courses. Utilizing the applications listed below, they're much easier than you'd think. Take a look and see your engagement in social media explode!

If you're concerned in creating a video promo for your online course, please share them with us in the comments section below. It is also possible to download my worksheet for video planning which will assist you in plan your next video!

Julie Ball is the Founder of Grow Web Marketing, a company that helps women entrepreneurs to build their business, their brand, and also their own image. If you're seeking tips on how to make videos of high quality to advertise your business with little cost, enroll in her online course Basic Video Marketing Strategies for Small Businesses.

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