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How to Create a Loyalty Program with the WordPress platform (7 Strategies)

Jul 8, 2023

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One of the simplest ways to improve your customer retention rate is to establish a loyalty program. But, it's time consuming. In addition, if you're very tech savvy, you might not know where to begin.

Fortunately, it's simple to set up a loyalty program using WordPress. It is possible to set up different program levels as well as set up the points system that offers special deals for your most loyal clients, and so on.

In this post this article, we'll take a deeper look at loyalty programs and look at the tools required to create one. We'll then look at seven strategies to create an effective loyalty program using WordPress. Let's get rolling!

An Introduction to Loyalty Programs

  • Rewards new members who sign up for an account
  • Reward existing members for renewing an existing membership
  • Give students perks if they successfully complete the course or who earn over a quiz score over the threshold.
  • Rewards customers who have returned to make a purchase

That sort of thing.

Regarding the second strategy, an alternative is to allow shoppers to earn points for every purchase.

Rewards can be a lot of different items. It could include free items, early access to sales and coupons that are exclusive and badges, points or anything else you could imagine.

In the end, rewarding visitors gives them incentives to purchase, renew a plan or join.

In other words, loyalty programs are profitable.

For example, you might create fun games and competitions in order to offer participants the chance to accumulate additional points. This way, you can make your business stand out from rivals.

But not only that it shows that your appreciation for customer service. It's an excellent way to say thank you and to show appreciation. In the end, you'll have the ability to maintain strong customer relationships.

The tools you'll need for Creating a Loyalty Program

Before you start Here are some easy-to-use tools that you can utilize to set up your loyalty programme swiftly and efficiently.

WordPress

WordPress is an open source content management system (CMS) that's ideal for creating and publishing documents.

Because it's simple to operate, it happens to be the most used CMS in the world. So you can easily install WordPress yourself at no cost.

Once you've got WordPress setup You can then utilize it to develop your own business-related website (and the loyalty program). As WordPress is extremely flexible allows you to include blogs and landing pages, as well as digital files, images, coupons and much more.

When you've installed WordPress it is possible to add plugins that will expand the capabilities of your site.

is pretty much the gold standard for creating and managing a loyalty program on WordPress. It's simple and fast.

MyCred

MyCred is a gamification plugin that seamlessly integrates with . It lets you create loyalty programs based on points, which are guaranteed to delight and be a hit with your audience.

How to create a Loyalty Program using the WordPress platform (7 Strategies)

Once you've got all the tools you need to create a successful loyalty program, let's glance at the 7 easy (but effective) ways to set up an incentive program for customers by using WordPress!

1. Create Program Levels

An excellent method to develop an incentive program for loyalty is by using different higher levels. This is called a tiered loyalty program.

It's no surprise that tiered loyalty programs have become so well-known, as they have a 1.8-times greater return on investment (ROI). It also allows you to identify and segment your top customers.

The tiered programs have also advantages of stimulating an atmosphere of fear, which may encourage clients to take on the best levels.

It's still a great idea to make your plan available to everyone (at least under the surface). In this way, the people who aren't able to afford the money can still join.

You can design this type of structure for your loyalty programs without difficulty. For the beginning, you'll need to set up multiple membership options:

In this way, customers have the ability to upgrade and downgrade between your program levels. This also makes it easier for clients to assess the various levels and benefits.

For example, customers who are in the highest tier of your program may receive bigger discounts, or be gifted more free products. In the end, it's a great suggestion to create rules to restrict access to content on your website.

This feature is useful if you plan on offering high-quality content in your course for example, webinars, articles or classes.

2. Install a Points system

Establishing a system of points allows customers to earn recognition and earn rewards for their effort. While points can be a great option, you might also want to award your members with rank badges, badges and other.

One reason it's so efficient is that it makes your programs more entertaining and enjoyable. You can, for instance, create leader boards where members can display the number of points they've collected.

Plus, there are many ways to result in points being won through your website. You could, for instance, give points if you create a new account or when an existing member renews.

3. Start the Referral Program

Plus, it enables you to establish intimate and lasting relationships with your members. In order to begin this referral scheme, you'll have to make use of a platform such as Easy Affiliate:

After it's been installed, you'll be able to make use of Easy Affiliate to generate referral URLs for your participants. This way, they can use their own custom affiliate URL along with referrals while you monitor who purchases or enrolls in the program.

After that, you may pay members a commission or a fixed rate fee for each successful referral:

Alternatively, if you're rewarding members with other methods then you could set the amount to "0". As an example, you could give members coupons and premium content as well as loyalty points.

4. Include Webinars in Your Program

If you are able to reward clients with cash gifts or offers, it is possible to give them something completely distinctive. In this case, you could establish a tier-based loyalty program where your top customers can access premium material.

If this is the case you should consider webinars as one of the most engaging forms of content that you can give away. It gives you a a chance to educate and inspire your audience. Moreover, the face-to-face nature of webinars can allow the creation of more intimate relationships with your participants.

Furthermore, it's a very adaptable strategy. As long as you determine the day, time, and other details it's possible to select the method that is the most effective for you. For instance, if you're an influencer on social media with a 9-5 job, you might prefer a live Q&A over the weekend.

However If you're an industry expert You may want to host conferences as well. In this scenario, you could record your video in order to be accessible throughout the day. This makes it more convenient for your customers.

5. Make a podcast for members only.

The number of people who listen to podcasts has increased rapidly over the last few years. In fact, 82 million people were listening to podcasts by 2021. What's more, this figure will likely to rise to 100 million by 2024.

Therefore, a podcast might be a great addition to your loyalty program. With , you can configure the program so that your loyal customers access exclusive audio material.

It's a plugin for free that allows you to automate the entire subscriber management process and to create a vibrant community. For example, you can create a loyalty program that will ensure that when a customer signs to join, they'll be added to your podcast as an individual subscriber.

6. Offer VIP Deals

The non-monetary reward can be very productive, but you could prefer offering financial incentives to encourage customers to join the loyalty programs you have. If paying out an amount of commission isn't feasible for your business, you can always provide exclusive VIP offers:

Furthermore, to keep members engaged, you can dole out discounts when they earn a certain number of points. Additionally, you could reward customers for progressing to the next tier of your program.

7. Create the Resource Library

The resource library is a great option to store and organize tons of materials for your customers. If the content you have is easy to find, access, and access, you will have a a stellar user experience (UX).

For instance, you may be looking to collect digital content such as webinar recordings, eBooks, blog posts, recipes, checklists, guides, and more. This way, when clients log in to their account, it's quick and easy to access all of your resources:

In order to begin for your first step, you'll have to create a customized webpage in WordPress. It will serve as the center for your loyal program participants, and will contain all the relevant materials.

Conclusion

To recap, here's how you can set up an incentive program to reward your clients using WordPress:

  1. Set up a points system with MyCred.
  2. Begin a referral programme with Simple Affiliate.
  3. Include webinars in your schedule.
  4. Make a podcast for members only.
  5. Offer VIP deals.
  6. Start a library for resources.

Have you got any queries regarding how you can create loyalty programs using WordPress? Tell us in the comments section below!