How To conduct Joint Venture webinars in order to sell additional online courses
It's common for online marketers declare that there's money on this list. Certain marketers (we don't want to mention names) have used the lists of their clients as their own ATM machines. To be clear, we do not advocate using your list of contacts as a personal ATM, but there's probably some truth in the expression.
If you're left with an insignificant list? Do you have a list? What do you plan to create to market your online course as well as, more importantly, generating profits? It's simple: team up together with Joint Venture partners.
What exactly is Joint Venture partner?
Joint Venture Partners (also called JV Partners promotional partners as and affiliate partners) are organizations or individuals who have the electronically-based mailing lists which includes those in your area that you want to focus on, and have agreed to promote your course through the list for the list for a cost or a portion of the sale. The course is provided by the provider. This list is given to the seller. Profits are split. It's a win-win for everyone involved, and that's why they're so effective.
In this piece this article will provide you with the means to find appropriate Joint Venture partners to promote your online courses, the ways you can reach them and ways to work together successfully. We've spoken with a variety of experts on this topic and will present their opinions sprinkled throughout the article.
Before we discuss how we can demonstrate what you can integrate Joint Ventures into your course marketing plan, let's chat about what makes Joint Ventures are so successful.
Note NOTE: We've created this workbook printable and available for download to make it easier to track all the steps in this guide. Collaboration between partners from various businesses can take a long time so it's beneficial to have a tracking document that is similar to this.
The advantages of cooperating with your Joint Venture partner:
Alongside earning money from the sale of the course on the internet Additionally, there are benefits of partnering with Joint Venture partners such a powerful marketing strategy. No specific order is required below are some advantages:
1. You don't need an audience
One of the main benefits of using the Joint Venture partner is the reach to their target audience. If you intend to promote your online course, it's vital to locate a market who you could market the course to. In particular, you must find an audience that is targeted and interested in the course topic. The result won't be effective in promoting your pet's educational program to every pet owner. It's crucial to make sure that you've got your program in the hands of the correct people.
The process of building an audience is often a slow processand isn't achieved in a single day. If you've got an online program, however, there isn't a target market (ie. an email database that is targeted to potential customers) Collaboration together along with Joint Venture partners is the best option. Joint Venture partner is your best option.
We requested Sol Orwell, the Co-Founder of Examine Examine, to impart the wisdom he's accumulated with us. We learned what Sol Orwell told us about advantages of working as a team with Joint Venture partners:
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2. There is no requirement to spend in advertisements (free exposure)
You only pay you Joint Venture partner if sales are made. Because you're paying them using funds you've earned from profit (sales that you would not be receiving in other circumstances) and you're not spending out of your pockets. Your money after you've paid the employees their share is profit for the company.
3. This will assist you in creating your own personal list
4. It is possible for them to build by gaining trust establish with the intended audiences.
We spoke with Iman Aghay, Director of Success Road Academy and also the author of the Ultimate Course Formulaabout this. The issue he was required to address is the trust transfer when an Joint Venture partner promotes you:
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5. A higher conversion rate than advertisements. More conversion rates than advertising.
In comparison to the price of advertising in order to promote your online course to an audience that doesn't have a clue about your brand (aka"cold traffic") in addition to the frequency of conversation of your marketing will be much more efficient in the case that of Joint Venture partners. Joint Venture partner. Why? The reason is that the visitors to your website are able to believe in the individual who lured them into the site. This is why benefit of using the assistance of the Joint Venture partner to promote your course online is more efficient than using advertisements that you have to pay.
Here are the information that Iman Aghay we received regarding the impact of the fact on referrals made by a Joint Venture partner can have an impact on conversion rates
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6. You can work with as numerous Joint Venture partners as you would like to
Another benefit to this technique is that it allows for an unlimited number of many times you could apply this strategy. If the person you collaborate with you work is someone that is likely to be attracted by the direction you're following but not directly competing with the other participants, you're free to work with them.
We spoke to Matt McWilliams, an Affiliate Manager, who has helped countless entrepreneurs as well as online course creators create successful launches of their products , including Lewis Howes, Jeff Goins Peter Voogd Ray Edwards, and others. The word he used to define the benefit was scalability:
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The Bottom Line Main Point is Trustworthiness + Distribution
There is no doubt about all the benefits mentioned above and the positive effect that collaboration on behalf of Joint Venture partners can have for your company can be hard to ignore. If we had to summarise each of these advantages in two sentences it would be distributed and the credibility.
We spoke with Dana Severson, the Director of Marketing at the Promoter Distribution. Distribution as well as dependability were exactly the terms that he employed to explain the major benefits of collaboration that is undertaken in conjunction with Joint Venture partners:
"The two most important benefits I look for in any partnership is the ability to distribute (how many people am I able to reach?) as well as trustworthiness (does this relationship enhance our social standing? )." Also, the credibility (does it increase the social evidence? ).
How to locate possible Joint Venture partners:
After you've identified the reasons using Joint Venture partners is so beneficial, we'll talk about how to identify these partners. There's a myriad of websites that could assist to find the perfect Joint Venture partner to help you promote your online course.
1. Your networks
The most obvious place to start seeking out the prospective Joint Venture partner is your existing group of contacts. It is a collection of people who have an established connection with whom they trust, admire and admire your company. Are you aware of someone with a connection with your targeted audience? Do you know someone who can connect you to an individual with access?
Joining your current network is one option that Matthew McWilliams suggests as the first location to search for the perfect Joint Venture partner:
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2. Current Customers or Your Email List
Your existing customers and/or the subscribers list to your newsletter could prove an excellent resource to locate a Joint Venture partner because these are people who purchased the item you sell (or at the very least experienced a taste of your material) They are also aware of what you have to offer, as well as the goods and services you provide. There are a few who be able to connect with your prospective clients, or may be able to introduce your company to anyone who might be.
We spoke with Sohail Khan who is known as the best Joint Venture Expert as well as co-author of Guerilla Marketing and Joint Ventures along with late Jay Conrad Levinson. Sohail is a millionaire who has made millions of dollars for himself and his clients through Joint Ventures. Here's what he has to say on how you can make use of existing customers to find the ideal Joint Venture partner:
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3. Bloggers:
Conduct an Google search for blogs on the subject of your course. The majority of bloggers don't offer their own products or services that they can offer to their readers. However they'd love to promote your program to their viewers when they think it's something they are attracted to. You can grant bloggers free access to your course before you request for them to endorse it in order to provide them details about the course they'll be promoting for their followers.
In accordance with Iman Aghay Iman Aghay the possibility exists for people to be influenced to recommend your business in the interest of the content to the public, but it does not have to be based on the value they receive from customers who purchase from your company.
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4. Podcast hosts:
Search for podcasts with an association to your subject in your iTunes Store. There is also the option to check out iTunes' New and Notable sections as and the What's Host section to identify the top categories related to your subject. Create a list of podcasts that you think will appeal to your viewers, check their sites to get in touch with their hosts.
Pat Flynn, for example hosts a highly rated business-oriented show referred to as"The Smart Passive income Podcast. While Pat does not personally provide classes that will teach you the most effective methods of earning money online passively but he is able to attract a huge audience of people who are enthralled by the topic. This is the reason Pat frequently serves as an Joint Venture partner for the presenters of his show that provide an online class that viewers flock to.
In this particular instance shortly after being invited as Pat's guest on his radio show, 2015 discussing about making and selling the online course, David Siteman Garland and Pat delivered a webinar together. Pat asked his listeners to attend the event and David discussed his views on the creation and promotion on online learning courses. The next presentation was where David promoted his course The Best Online Courses You'll Ever create to everyone who was there after which he split the proceeds together with Pat. It was a win-win situation for all participants. David brought more students to the course, Pat made money, and the audience got to understand a particular possibility to make cash from their home.
This is a picture of the registration page for the webcast they conducted using LeadPages (they used LeadPages for the creation of the webpage):
5. Authors:
Check out the bestseller lists of top sellers. Go through the bestsellers list accessible through Amazon to find books which are relevant to the subject that you're teaching. The goal is to discover titles that people are purchasing. You can also browse for books using the search engine that you use to view the books that appear in result of the searches. Find a list of authors that have written books about your topic (or similar subjects.) Visit their site to get contact details for the writers.
6. Other Online Instructors:
Others online instructors may be fantastic Joint Venture partners because they already have a huge population of students who have completed an online course. One of the most important factors to take into consideration is the search for online courses which are relevant to the subject matter of the class and not in direct competition with the class you're teaching. If you find a course that meets the criteria you must get in touch with the instructor. Marketplaces offering courses, such as Udemy and Lynda can be helpful for looking for online classes.
David Siteman Garland (Create Awesome Online Courses) as an example, is often promoting others of his online courses to his students. When the year began this year, David promoted the course entitled Your First 10,000 readers by Nick Stephenson. A lot of his students are authors who want to be able to make the mailing list of their choice. Since list-building is not something David can impart, the idea of forming a Joint Venture with Nick Stephenson was a perfect fit. It was a win-win for everyone participants.
It is the screen capture from the registration page for the webcast that they watched with each other:
7. Facebook and LinkedIn Group Owners:
Explore groups relevant to your subject of interest through Facebook and LinkedIn. along as LinkedIn. Learn who started the group, and then write them a personal message as well as a contact request. Facebook and LinkedIn Groups are great places to conduct market research on your current and/or next online class. Think about joining these groups in order to participate in discussion.
8. Industry events and conferences:
Look for conferences and other similar occasions in your region and get in touch with the individuals responsible for arranging these activities. If you can, meet the event's host personally (a meeting in person can be much more valuable than online communication). If you organize an event, it is possible to bring in hundreds or even handful of thousands of people on their databases who share an interest in the same topic.
Matt Astifan, host of an Vancouver-based Meet Up group called Internet Masterminds for example, is frequently the Joint Venture partner for people offering online courses that are connected to the marketing industry online. The group allows them to speak the course at their gathering, while in some instances, they host co-hosts of an online webcast hosted by them. They sells their course online to viewers, and then shares the profits with him.
How can I get in touch with a potential Joint Venture partner:
Once you've compiled an inventory of potential Joint Venture partners, the next step is to search for the partners. Before you can do that it is necessary to understand some thing important..
When you ask someone to promote your online course is an offer of a favour. If they're not certain who you are or have helped them with prior assistance and assistance, they're not certain about how to promote your program to the intended audience (an audience who they've spent the time and effort to win the trust of).
The value of a potential Joint Venture partner before you make an offer to them.
Instead of making a pitch to someone you do not even know in the first place spend at least an hour to impress them before you make a pitch. Leave a comment on their website. Sign up to their email newsletter. Take part in their webcasts. Follow them on Twitter. Shop their merchandise. Write a favorable review about the podcast or publication. Recommend a customer to them. Visit their live events. It's simple to comprehend. The aim is to get their attention through promoting their efforts.
It is this approach Michael Ugino, Co-Founder and CMO of Sellbrite recommends:
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If you're committed to the efforts of someone else at first, they'll be more likely to support of your own efforts in your event to receive their support. It is crucial to establish the foundation of the lasting relationship. It's much easier to talk to your pal for help instead of contacting someone else. Here's some information Sohail Khan discussed the importance of developing relations with prospective Joint Venture partners:
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It's also crucial to ensure that the individual who you are contacting isn't offering an online course which competes with yours. It's important to locate those who are popular with people who are likely to be eager to enroll in your online class, however, they shouldn't be competing against you. The online course should complement your current course material and be made available to the public.
In this case, if you have, for instance, an online program instructing people about ways to be graphic designers as freelancers, or if you've got an online training course in Adobe Photoshop, then your class could be an addition to the one taught by the instructor and not competing with the instructor's course. If that's the case then it's a good idea to contact those that have the same program.
collaboration with Joint Venture partners that provide the additional benefit to clients who are similar to them is a great concept for entrepreneurs of all kinds such as Devesh Khanal, who is the creator of a consulting firm that focuses on improving conversations. Here is his story of the experiences he had working together with Joint Venture partners that serve exactly the same clients:
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Send a personalized email which is sent to every possible Joint Venture partner
After you've established a relationship with your potential Joint Venture partner (or have already drawn their attention by encouraging the work of others) Your next step will be to contact them via email.
If you are sending a prospective Joint Venture partner an email and they would like to receive the message, make sure that it is the mail that was written specifically for their requirements. A custom email is essential. If the email you send is similar to an ordinary template you've sent to a variety of persons, chances are that you'll not get a reply from those.
Here is the information that Jason Quey, a Growth Strategist for Content Marketer has shared with us regarding the process of emailing prospective Joint Venture partners:
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Visit them personally (tell them whom you're with, what you're doing and also the people you serve and what you can do to help them). Give them a reward for their work and demonstrate to your boss that you've completed your work by mentioning specifically why you appreciate what they've done or the content they've written could be helpful to you.
Inform them that you've created an online course you believe that the people they target would appreciate as well as complements their products and services they're currently offering. Tell them you'd be happy to discuss possibility of forming a Joint Venture together and ask to join us should they be interested.
Be aware that the main reason for sending the initial message is to grab the reader's attention and begin a dialogue. This email's purpose should be in no way to request the person to promote immediately your company. Based on the information that Dana Severson has explained to us, it will take some negotiation for you to convince that person to join the Joint Venture with you.
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Create an event
If you've been approached by the person who is interested in becoming a Joint Venture partner, we suggest scheduling a telephone conversation (or Skype call) with the person. It's more personal than an email which gives you an opportunity to build an acquaintance while discussing the particulars of working together. An personal meeting can be better, but typically is just a phone call that's scheduled so that it can be enough.
If you're planning to collaborate, it's best to sketch out your discussions in writing. This can help avoid any doubts that may occur later. Below is what Jon Tavarez, the Founder of Vantage Internet Group, said in a letter we received regarding verbal agreements:
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How can you collaborate in partnership with the Joint Venture partner:
There's an array of methods to set up an Joint Venture However, as your goal here is to market your course to the people that will watch it is recommended to host an online webinar that is interactive. Online webinars give you the chance to add value to your viewers by providing the finest content that you have to present ahead of time. After the webinar, your course will be available in the form of online classes to the participants.
If you're considering organizing an online webinar in conjunction together with a Joint Venture partner, there are four key elements you should discuss with potential partners before committing to work together:
1. They advertise the webinar through their mailing lists
The first step of the procedure is asking for the Joint Venture partner to send an email to the group of participants asking them to take part on the live webcast. It should be easy for them to accomplish this. Make sure you send them an email message that they can forward to the list (subject bullets or lines of webinar details and other.) and links to register in the online webinar. Send them two or three emails to send to contacts (an an initial invitation to join the webinar, as well as two reminding emails).
Based on Matthew McWilliams It's recommended to research all details about the event, and also the roles (including email addresses) within the joint venture along with the Joint Venture partner several weeks prior to the event date
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2. The email address list you generate is established when participants register for the webcast.
In order to be able attend the live webinar, participants must sign up to join the webinar by using the email address that they used to register. The organizer of the webinar will have to establish the registration Page to host the webinar. It's suggested that you offer your attendees with free material (an eBook or PDF-based guide to take an examples) in exchange in exchange for signing for the webinar. It is important to make sure that the Joint Venture partner knows that the promotion of your webinar in your contacts database could assist in creating your database, and will be OK with the event that they do.
When someone is registered to participate in your event, you'll send them a confirmation email along with a series of emails to remind them prior to the event. When the webinar has ended you must have an online link to the replay for the participants (many online courses sales come directly from the replays from webinars). Sending emails to webinar participants typically falls under your duty.
3. Live webinars are the best way to market your product.
While some Joint Venture partners will want to send their lists inviting them to join the webinar and not actually co-host the webinar with you, we would suggest that they organize the event together with you. It's not necessary to attend during the entire session. However, should they have the capability of personally introduce themselves to audience right from the start of the webinar, this could increase earnings since the individual introduction is likely to inspire the attendees.
It is not your responsibility to let it be the discretion of your Joint Venture partner to decide the best way to introduce your viewers to the live webcast. As a minimum, give them the opportunity to introduce yourself in a paragraph that establishes you as an authority in the subject prior to beginning your presentation. Also, make sure the Joint Venture partner is aware of the program you'll be using to host the webcast. It is recommended that you ensure they are on time to review the audio, video and screen sharing capabilities prior to when beginning the program.
When you are done, be sure you give your EPIC speech to your Joint Venture partner's audience. Give them a lot of useful information prior to the online presentation. As per Iman Aghay the inability of the Joint Venture partner to accomplish both of these tasks is an insult towards the Joint Venture partner:
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4. Earn money from the sales you make from your course through these courses.
First, friendship. Second, business.
The end of this article, we will be sure to mention one essential fact to be aware of, which is the most important aspect that makes an effective Joint Venture partnership work is spending the required amount of energy and time to set up a partnership from the beginning.
It's a great feeling when you're able to advertise your classes to your intended people, and both you profit through the marketing of an online class. It's unlikely to happen in a hurry. You'll need to spend a long time to build rapport with a potential Joint Venture partner before they accept to let you promote them. It's a technique that's durable and establishing genuine connections with people who are influential who are involved in your area will yield results.
We talked to Yaro Starak who is a very accomplished business blogger who has just recently made over $100,000 from the sales of his course on blogging over a period of two weeks thanks to the help of his Joint Venture partners. Starak stressed the significance of adopting the "friendship first and business later" mindset. This is what he said:
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Are you willing to leverage Joint Ventures to sell more online courses?
Well... that's it! Now you have more details on how you can use Joint Venture partners to promote your online classes over the vast majority of instructors that are online. You're now able to contemplate the best way to use the power you've gained?
Prior to your departure, make sure to download our free Joint Venture worksheet. The worksheet is a great tool for establishing the essentials that will form the basis of your Joint Venture marketing strategy and make sure you're communicating with every possible Joint Venture partner you reach out to.
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