How to Add Social Logins to Your WordPress Site
You've put in a lot of energy, time and passion in creating the ideal experience for your members.
WHAT'S INSIDE Toggle
- Why Use Social Logins?
- Benefits for Your Bottom Line
- How to Enable Social Logins on Your WordPress Membership Site
- Conclusion
However, there's an aspect of the user experience that frequently frustrates both your admins and your users. And it happens right on the way to your membership site.
The login process.
For those of us who have organizational challenges () Logging into typically requires:
- Making various efforts to recall our email/password combo,
- failing,
- Following the loss of password labyrinth,
- feeling frustrated at having to create a unforgettable password
and at any point in this process there's a good likelihood that we'll get bogged down and eventually end up bailing altogether.
As the owner of a membership website, you're missing out on customers' engagement, sales potential, and risking customer churn, due to something completely out of your hands.
Until now.
Introducing the Social Login Add-on
Through Social Login, the social Login plugin, you enable your users to connect to your site using their existing social media profiles, like Facebook, Google, or Twitter.
No more fussing over forgotten passwords. Today, you'll be able to unlock your virtual door as fast and pain-free as is possible.
By using this tool, you will be able to streamline your visitors to login, improve security, and reduce the stress on your support team.
Do you want to offer your guests a the best experience? Let's get this up and running!
Why Use Social Logins?
If you've managed any website, you know the challenges that traditional login systems face - user abandonment and password fatigue being just one of many issues.
Let's look at how social logins can help the users of your site and also your business.
Fewer Passwords, Fewer Problems
Why would you put up a barrier to their return by forcing them to remember another password?
Here's a clear way to solve the problem: fewer passwords to keep track of.
If users log in through their accounts on social media, they can reduce the number of passwords they need to manage.
A few users may have a password management program to solve the issue however, the issue stands when they are logging onto a new device.
If you make it easy to access your site with social logins, they are more likely to return to your site being able to log in whenever they want using any device.
Secure and Trustworthy
The familiarity of a relationship creates comfort.
If users sign up using their social media accounts, they're using the system that they're already familiar with and use regularly on other websites.
The familiarity reduces hesitation and increases their willingness to engage with your website.
This trust transfers to your site, giving users a sense of security.
Feel confident knowing that they're connecting through a reliable system they can trust.
More Admin
No one likes dealing with the reset of passwords or account retrieval, right?
Social logins keep these nuisances from happening by providing alternative methods of logging into your account.
This allows your support team to handle more critical issues, keeping your customers satisfied and active.
Robust Security
Utilizing the security systems of major players such as Facebook and Google is leveraging one of the most sophisticated systems available.
Finally, the openness of data handling with social logins reassures users.
They see their information does not disappear into the dark however it is being handled by platforms they already trust. This increases confidence for your site and promotes its use as well as a greater level of engagement.
Social logins provide a myriad of advantages, making them a desirable option for businesses looking to enhance its website's accessibility as well as the user experience.
In integrating this feature you're enriching your users' entire experience.
Profits for your bottom line
How do the above benefits translate to an increase in sales for your business?
Increased Lifetime Value of Members
In simple terms, happy clients return to the store to return.
A user-friendly login process will encourage users to come back and interact more often.
This results in a greater customer lifetime value as happy members are more likely to keep their subscriptions to the site each month.
More Conversion Rates for Upsells and Cross-Sells
When your clients are staying with you for longer time, they'll likely to look into other offerings.
This means more opportunities for members to engage deeply with your content and discover new membership levels, or even more products and services.
This may lead to an increase in profits and a higher amount of revenue per client!
Lower Support Costs
A shorter time spent doing password resets means that your support team is free to focus on more important tasks.
By minimizing login-related issues, it is possible to reduce support ticket costs and cut down on customer support costs. This frees up time to use in other areas of your business.
This small and simple addition to your WordPress website could make a surprising difference to the experience of your customers and your profits.
How to Enable Social Logins to Your WordPress Membership Site
We've gone over the whys and now it's time to see exactly what you can incorporate social logins to your site by .
The Social Login add-on is available with Pro Plans. If you're an existing member on a lower plan and want to upgrade, do so through the "Change Plan" link on the account page.
1. Install the Social Login Add-on
Locate your Social Login add-on and select to install the add-on.
After installation Once installed, you can select Activate to activate it, and then a newly-created Social Login choice will show within the menu.
2. Allow Your Social Providers to Connect
Now it's time to connect the various social platforms you've selected with your website.
Click on > Social Login and click on the initial social services you would like to configure, for example, Facebook.
Then check the box labeled to enable the Facebook Provider..
The procedure for enabling each social service is a bit different, but you can learn step-by-step directions for every one by following the hyperlinks below.
Repeat the process with any number of social media providers you'd like.
3. Make sure to check out your new Sign In Buttons on Your Login Page
automatically adds new social buttons automatically to your login page for each of the providers you have installed.
Be aware that prior to using social logins, your members should have an account set up through your website.
If the email they used to create their account on your website is the same as that used to create the social login, the two accounts will be immediately connected once they press the login option for social accounts the very first time.
However, if the emails of the two aren't exactly the identical, the users will have connect them manually. It's a good thing that it's easy...
4. Take a look at the Connect/Disconnect buttons on The Accounts of Members' Page
If you have enabled an account with a social network and enable this Social Login add-on also automatically creates connect and disconnectbuttons to your users' profile page.
These buttons enable your members with differing emails to connect their personal social networks to your site.
5. (Optional) Optional: Add Social Login Buttons to Any Page On Your Site
As you've realized that the Social Login extension will automatically add social login buttons on your account page.
They will also be automatically when you make use of the following login shortcode on your site:
[mepr-login-form use_redirect="true"]It is also possible to add the buttons for social login to any website using the following shortcode:
[_social_login_buttons]And add the connect/disconnect buttons by using the shortcode below:
[_social_connect_disconnect]In the end, there are numerous options to incorporate social logins to your website and ensure that your users experience is as smooth as it can be.
Conclusion
It's vital for your business to stay on top of trends that make life easier for users.
Social login features like Facebook and Twitter make signing-in and ensure the users that their personal information is safe, building customer trust and loyalty.
Maintaining user-friendly features on your website is more than keeping up with technological advances. Your site is focusing on your visitors' needs and ensuring they have the best experience each time they come to your site.
Do you want to make it easier for your members to log in? process for your customers?
Why wait to improve your site's usability and reap the rewards to your company when the solution is just one click from your fingertips?
Get Today!
Start getting paid for your work.
Victoria Lloyd Victoria has a knack for turning small beginnings into big achievements, and has taken her jewelry business from the vibrant buzz of London's street markets up to more prestigious locations such as The Royal Academy of Arts and Topshop's Oxford Circus main store. Victoria's expertise extends beyond physical products. Victoria is a pro-active experience of increasing online engagement for a variety of brands. From innovative start-ups to famous brands such as Nokia and Jack Daniels, Victoria has utilized her powerful blend of wordsmithing expertise, strategic insight, and digital acumen to drive up brand engagement and SEO. With her company , Victoria leverages her diverse experiences to help simplify and decode the web-based membership industry and growth for businesses. She's here to guide readers through her insightful insights, helping them to confidently and creatively build their communities online and membership websites.