How this director creates extremely memorable marketing materials

for Alex Wilson, Executive Creative Director of Amplify. Marketing content is just like any other content you create It's about grabbing (and holding) the attention of people. "You are able to inform your audience with your camera by presenting entertainment" Alex says. Alex. "I find that the overwhelming majority of people don't mind being sold or targeted as long as they are enjoying it."

Amplify is an award-winning creative company that has particularization in the field of experience-based marketing. They produce large-scale, multi-faceted occasions and experiences for brands such as Playstation, Netflix, Levi's and many others. "We are able to bring our ideas to life across every platform," says Alex. "Historically we've been viewed as more of a brand-focused agency, however the content element was always at the heart of our work."

We had the opportunity to talk with Alex to discuss his process for creating as well as his perspectives on the current market environment. Find out what he said during the discussion or watch the whole video.

Which is the North Star when it comes to making videos?

"Our goal is to inform and entertain. I think that's one of the biggest advantages that video media can offer. This can be accomplished through involving loyal viewers. When someone approaches us and asks to take advantage of this technology in order to do something, we look at the moment in question as a single scene or canvas that is essential to creating stories."

How do you make sure you're creating something that is of high-quality? How do you stay on the right track?

"Audience, always. What we're saying to whomever is most significant. Are you engaging with them in a manner they'd prefer to be dealt with in the way they'd like to be handled? It's important to begin by focusing on the viewers and then think about the most effective way to talk to them and bring their experiences to them. It is essential not to hinder their conversation instead, you should enhance the communication."

What do you know about what kind of content is right for you and your customer?

"Whether it's an enthralling television series to identify who's the biggest viewer of a particular TV show for Netflix and whether or not the show is focused on creating a brand new realm focused on smartphones as well as changing how we think about the retail market in order to showcase the latest footwear, the most recent games. Our work begins with the viewers and ends in the design of how to implement that idea on different devices.

There are times when we can't achieve a certain desired end product. The briefs of our clients usually come from this direction. But, there is a reason behind where the discord, collaboration and co-creation comes from. This allows you to find the best solution, regardless of whether the exact solution is what you thought it was in the first place."

What are you able to do to evaluate the effectiveness of your activities?

"For us, it's all about "Did we convey that story in a true way to the audience that we told the story to Did we present the tale authentically for those who created the story? This is always something we have to know. It is a common practice to work with various subcultures and cultures. We have an amazing strategic part of our organization which is focused on culture. We as an agency are quite close to achieving the goal.

We strive to collaborate with individuals instead of sending direct messages at them. We invite them to work with us in the creation of the experiences and content and ensure it's successful for them and their viewers. The question is layered about what success could be, but if we've produced the work in a way that is appreciated by the people who watched and was well-received by the viewers, that's an enormous win for us."

What's the most useful advice you've received?

"My Chief Creative Director Jeavon Smith, has once said"Ignore the background noise. I think the capacity to block out the noise could help in all kinds of scenarios. It lets you concentrate only at the task you've been assigned to accomplish and all the others that you'll perform and operate in a cohesive method because there's a lot of background sound."

What are you using it for ?

"Lots of workers at the studio or agency use it in a variety of ways. This is definitely one of them. The search for new talent is a very worthwhile thing that we could do for us. In order to use the internal work we have done as an portfolio. If we want to use specific examples of our work or record this information in a certain method, this gives us a way to access the documents that we have."

Article was first seen here. this website

This post was posted on here