How is CRO different from SaaS? (Interview with Growth Expert Frederic Linfjard) -

Does optimization of conversion rates for SaaS and other software any different from the traditional A/B test for Ecommerce?

Does it just aim to make customers select on"buy" or click on the "buy" choice (like the site for E-commerce)? Which is the more crucial aspect of this?

I sat down with the growth specialist (and the current Director of Growth at Planday) Frederic Linfjard and asked him the thoughts he had on this issue.

There's a good chance that CRO within SaaS is much more than "red button or. blue button."

Here are a few quotes from our conversion:

"Conversion rate optimization does not mean clicking the red or blue button. It's about enhancing the overall life-time value of the customer."

"Traffic and traffic" are the two areas that software firms focus on. They cease their tests after the purchase, or signing up to try a trial. They don't even know whether they're producing in a month's time or if in fact staying?

"You can increase your revenue by similar amounts, and using the same number of visitors and by focusing to keep customers longer. Many people overlook this possibility in software firms. ."

This is the complete record:

Nathan Collier Nathan Collier is the Director of Content and Community of .

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