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How instructional videos can be a game changer for occasions |

Jun 28, 2023

It's becoming harder to get participants to come to events in person or online. If landing page promotions, emails, and posts on social media aren't bringing your event the numbers of registrations you want, it may be time to think about the ways that video could generate interest and excitement for your event.

Instructional videos will help attendees to understand the value of your event. Instead of a webpage that outlines your upcoming event, share a punchy video with your intended audience. It can spark people's curiosity about the topics that will be featured at your event, provide details about the venue, answer common questions, and finally, show the worth of your events through visual story telling.

Although generating interest for an event is difficult, it could be harder to maintain interest once your event is live. On average, virtual events have a no-show rate of 35 percent. To encourage people to log into the event, you'll require a campaign to promote your event that entices, educates, and inspires the attendees.

In this article we'll provide some ideas and instructional videos to help you develop event marketing strategies that will make you feel happy.

This article:

What exactly is an instructional video?

5 ideas to prepare for your event's instructional videos

Videos prior to events can help establish expectations with attendees, hype up the venue as well as make your event easier to access. Furthermore, 47% of marketers think that interactive content is among the most efficient lead-generation tools.

Looking for some inspiration to help you drum up excitement for your next event? We've got five ideas on ways to build excitement with pre-event instructional videos.

Venue walkthrough for the event

The videos you create for your event's pre-event instruction should generate hype. A walkthrough of the venue for your event video is a great way to excite attendees about the forthcoming schedule. They're also a chance for people who aren't attending to be enticed enough to join in.

Brian Cole, the founder and CEO of the creative production agency edgefactory says that venue walkthrough videos can form an element of a program designed to prepare participants for the event.

"This video could include images of the city the meeting is in to get attendees interested in traveling, key bullets to inform the participants and encourage them to participate, and the call to action to register," he says.

"Then we produce other videos such as explainer videos about how to register for an event, or on how to join and download an app for events, or even listing the top five things you need you need to know prior to attending an occasion."

The UK-based marketing conference Atomicon shared a short reel giving prospective attendees an idea of the location, ambience, and events. The final message is a appeal to action that will boost conversions.

Live FAQ

Keep receiving the same questions about your events? Create a live FAQ so that guests can pose questions live in real-time. Give details of what participants will be able to expect from the gathering and why they should attend as well as the time it's scheduled to start.

It's easy to create an engaging and informative Q&A with video. When you've finished recording your session you are able to edit your video, add them into a template that you can customize, and upload the clip on your preferred channel.

Screen recording of program walkthrough

Interactive maps

Have to inform the guests of where to find the keynote speaker stage? And where the post-party is scheduled to take place?

If you're hosting a large person-to-person gathering, a interactive map can help attendees to navigate the venue prior to arriving on the site.

Video infographic

An animated video infographic instructional video can be a way of explaining the program of your event's daily program.

Event planners may make use of animations to explain how to choose and book different activities. You could also use infographics to present the goal of the event.

Four ideas for live events instructional videos

The process of planning an event is fraught with some unpredictability. Online registration only takes two clicks so registration can be hard to take for. Although thousands may have registered for your upcoming online conference, there's no guarantee of attendance until kickoff time and the log-in.

Plus, how can you keep people engaged once they're in the virtual space of your gathering?

Marketers must capture attendees' focus by making sure an event that isn't only a way to learn new information, as well as a means of engaging with the speakers and networking with other participants.

Maintain your online and in-person participants engaged during your event with these instructional videos.

Demos

Demonstration videos are a good choice when you want to demonstrate a product's features live. These kinds of videos often feature original footage that highlights a product through tests and unboxings or explaining how to utilize its features.

In the context of an event, demonstration videos may be shown during the keynote or as an ad-break.

Tutorial

During the event, speakers can share a pre-recorded tutorial video. The video should help viewers learn a new skill like how to utilize a certain device's capabilities.

Alternatively, it could include a masterclass presented by a speaker on the process they used to achieve a particular outcome.

Screen-record a video tutorial

Screen recording is becoming a increasing feature in marketing campaigns. In 2022 57% of marketers using video created screens-recorded films.

There's no reason as to why they're an easy method to display rather than tell viewers. It's important to edit the videos effectively to make sure they appear authentic and professional as opposed to amateur. If your event centers on the internet, then smooth screen recording can be helpful in demonstrating the various functions and applications.

Live streamed Interactive sessions

Want your offline participants to be a part of your live events, too? Make live-streaming interactive sessions so everyone can be a part of the experience. If you're planning to host live sessions with speakers, plan to include live polls and live Q&A or networking sessions to encourage both online and in-person attendees to participate.

7 Ideas for post-event marketing videos

The best event content can continue to be enjoyed long after the event's conclusion. Great event content from speakers, topics, and even sessions are able to keep participants engaged till the next event. Event organizers should try to create brand loyalty through events that are evergreen so attendees are keen to return for the next one.

Beyond a standard highlight of an event and let your audience continue to learn through these video suggestions for online use.

Video on key learnings

Following your event, share short snippets that help attendees remember the key takeaways from the day or session.

Brian Cole of Edgefactory explains that creating recap videos helps your event live even after the guests have left for to bed.

"After the event, we provide a highlight of everything that took place at the event including interviews from key opinions leaders who attended the event, as well as sponsors or sometimes the event team thanking people for attending," he says.

"This assists the viewers in retaining their takeaways of the experience, and reminds them of the value of attending, and gets people excited about attending the next event," he states.

Brian's agent, Edgefactory, recently produced an event highlight film for the 2023 Quest SKO IT operations and cybersecurity conference. During the clip, the host interviews attendees, speakers as well as organizers on the reasons they're attending, their top learnings, and what they've taken from the event.

Event recap video

Recap videos remind attendees of what they got out of your event and encourage attendees to be excited for the future.

These are also an excellent method of repurposing your event content and extending your reach across social media channels. Videos of recaps could contain a mix of testimonials or highlights of the event as well as ideas for the year ahead.

Lori Hall, co-founder and director of creative for Multicultural Marketing Agency Pop'N Creative explains how a video recap of the event has helped to increase the impact of a one-off event in partnership in partnership with Hulu to New Orleans.

"We created a video recap to guide our consumers through the details of the experience. Hulu shared a daily recap every day's events on their social handles. It allowed them to record online impressions, and later upgrade these numbers." she says.

"The Rink @ The Hulu Motel has a total audience of 8.1M and was boosted by celebrities, influencers and VIPs who shared their experiences on social media. The Rink @ The Hulu Motel on their social media."

Speaker recordings

Have you ever attended a talk where you've learned something new, only to forget the information a couple of days later? It's happened to all of us. To help attendees apply their knowledge beyond the conference, aid them with on-demand speaker recordings.

Provide them with a link to the recordings of your speakers in a follow-up email a couple of days after the ceremony. It should be easy for them to locate what they're looking for by breaking down recordings into chapters and providing the transcript in writing.

After Semrush's Global Marketing Day, the brand posted the recordings of its keynote speakers on the site. Visitors to their site can access the recordings absolutely free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event by giving participants the chance to win cash prizes or bring out their competitive side with an interactive video quiz.

The quiz could take place after a keynote speech, following a schedule of events and then as asynchronous event after the event is complete.

Create personalized videos

Instead of sending out a standard text-based email summing all the highlights of your event Send a customized video. Display your face, thank guests for their attendance and discuss your event's key highlights.

Training videos

The majority of folks go to virtual events solely for educational reasons. Tap into their appetite for learning by sharing videos of training following the conference. Based on the content of the keynote speaker's sessions, you could create your own sequence of best practices as well as best practices and important takeaways.

Alternatively, ask your speakers to create short 10-minute online training sessions loosely based off their presentation.

Follow-up Q&A

Participants are able to send questions before the Q&A session or ask them live.

Online course bundle

Make your event an online class series. This is a great option to make sure that your event won't be forgotten. This is also a method of getting non-attendees involved.

Provide your course in one lump sum payment or subscription. The course video will increase brand awareness for coming events, as well as encourage sign-ups.

Create your own instructional video tutorials today.

Videos that instruct you can assist you to advertise your event at any point in your marketing campaign. They can help you create anticipation, encourage participants to participate and draw potential participants to sign up. The key to effective instructional videos is knowing the audience you're targeting and to share content that'll entertain and educate them.

Are you ready to elevate your event's online involvement to the to the next level?

Video for event marketing instruction FAQ

How do you make a good promotional video for your occasion?

A well-crafted promotional video ought to act as a teaser for the event, and create enthusiasm among attendees. The best way to create excitement is to promote your program by presenting walksthrough videos, sneak previews, and highlights of previous editions. Make sure the promotional videos are brief and simple, to ensure that it leaves viewers wanting more.                 What are the benefits from event-related video marketing?

Video is among the most efficient event marketing methods to help people visualize the reality of your occasion. Use your video marketing campaigns to generate excitement before the event, engage participants, and expand reach after your event has ended.                 What factors should I consider when producing a video for an event?

When you create a video to promote an event, you must have a clear plan. Set clear goals, whether they're raising awareness, increasing sign-ups and enticing attendees from home. In order to avoid spending too much, establish an appropriate budget and adhere to it.