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How instructional videos are an important factor in the world of the events you attend

Jul 1, 2023

It's becoming increasingly difficult to persuade participants to go to an event in person or a virtual event. If landing page promotions email and posts on social media aren't bringing participants to sign up in the amount you'd like It's now time to look at ways that video could create excitement and interest in your event.

Video tutorials will help attendees to comprehend the significance of your event. Instead of creating a webpage with the event's information make sure you share an engaging video with your target viewers. You can pique people's interest in the subjects that will be addressed at the event and provide details about the venue and answer questions commonly asked, and demonstrate the importance of your event with visual telling.

Though generating enthusiasm for your event can be difficult but it is much more difficult to sustain interest after your launch. In general, online event are rated as non-show at 35 percent. In order to encourage attendees to join and take part during your event, it is necessary to create a campaign to advertise your event in a way that entices, educates, and enthuses people who attend.

In this article this post will discuss concepts and examples of instructional videos to help you develop event marketing strategies that will make you feel happy.

This article:

What exactly is an instructional film?

5 ideas to prepare for your event's instructional videos

Videos prior to an event can help set expectations for attendees, hypnotize up the space and make the event more open to the public. Additionally, 47% of marketers consider that engaging content is one of the most effective methods for generating leads.

Need some inspo to get you started on creating excitement for your next event? Below are five tips of ways to generate excitement by showing instructional videos before the event.

Venue walkthrough for the ceremony

Videos that you have prepared for the event are expected to generate excitement. Sharing an event venue walkthrough video is a great way to excite attendees about the coming event. It also gives those who don't attend to join in.

Brian Cole, the founder and chief executive officer of the innovative production firm edgefactory explains that walkthroughs videos designed for events form the core of a series designed in order to help participants get ready to go.

"This video might include pictures of the venue that the event will take place for attendees to be excited to go, important points to educate the participants and encourage them to participate as well as a call to action to sign up," he says.

"Then we produce other videos like instructions about how to sign up at an event or about how to install and use an application to attend events. We even provide a list of the essential five things to know before attending the event."

The British-based marketing event Atomicon released the video that gives potential attendees an insight into the location, the mood along with the things to take part in. The final message is a appeal to action that will boost conversions.

Live FAQ

Do you continue to receive the same inquiries concerning your event? Set up a live Q&A that allows guests to pose questions at any time and in real-time. Provide details on what guests might encounter at the event, why it's important to attend, along with the date it's set to start.

It's not difficult to make an engaging and informative Q&A video. After you've completed recording your interview, you'll be able to modify the footage, then add it to a customizable template, and upload them to the channel you prefer.

Screen recording of walkthrough program

Interactive maps

You must inform guests of the location of the stage that will be used for the keynote speaker? Or where the after party is set to be?

If you're planning on hosting the event in a large group, a interactive map could aid guests in navigating the venue when they get there.

Video infographic

The infographic style animated video is one way of explaining the event's day-to-day schedule.

Event planners can make use of animations to explain the ways they are able to select and schedule diverse occasions. It is also possible to employ infographics in order to communicate the purpose of your event.

4 ideas to live-stream your event video tutorials

Organising an event can be a challenge due to the possibility of uncertainty. The online registration process takes just a few clicks. Therefore, registration is not a guarantee. Although thousands of individuals could have registered to participate in your online event but there is no guarantee of participation until after the kickoff time and login.

Furthermore, how do you make sure that attendees are entertained when attending the event online?

Marketers need to entice their audience's interest by demonstrating the event isn't only an opportunity to read up on new information, as well as an occasion to engaging with the speakers and engaging with other attendees.

Make sure that your virtual or in-person guests stay keep them engaged by making use of these instructional videos.

Demos

Demonstration videos are a good alternative when you want to demonstrate an item live. They typically use original footage that highlights an item using a test, un-boxings, or showing someone how to use its features.

In the case of an event the demo video may be displayed in a keynote or in an ad break.

Tutorial

At the time of the event, speakers could provide a tutorial video recorded. The tutorial video could help attendees gain knowledge of the most recent techniques, like using a particular device's capabilities.

The event could also comprise an interactive masterclass given by a speaker about the process they used to get a certain outcome.

Screen-recording a tutorial video

Screen recordings are becoming increasingly well-known as a part of marketing strategies. By 2022, 57 percent of video marketers created screen-recorded video.

It's not a surprise since these are a great approach to display instead of educating viewers. You must edit them effectively so they look real and professional, as opposed to amateur. If the event you are hosting is focused on the latest technological advances Screen recordings can help in explaining the different applications and functions.

Live stream interactive sessions

Want your offline participants to participate in the live streaming activities? Create live streaming interactive sessions that allow everyone to participate. If your event is that is live and has speakers, you should plan for a live vote and live Q&A meetings to encourage participants online as well as in person to join in.

7 Ideas for post-event marketing videos

Event content that is high-quality will be relevant long following the end of an event. The best event-related content produced by the speakers, topics or even sessions can be capable of keeping participants interested until the next event. Event organizers should aim to create brand loyalty through continuously updated event content to make attendees are more likely to return for next year's occasion.

Above and beyond a normal feature of your event to ensure that your guests keep learning by using these ideas to make online video.

Key learnings video

After your event, provide brief snippets of content to assist your guests remember the main takeaways from the day or event.

Brian Cole of Edgefactory explains how creating videos of recaps can help make your event last until everybody has gone to bed.

"After the ceremony, we present highlights of all that happened during the event, such as interviews with opinions leaders who attended the event as well as from sponsors. often, our event staff thanked people for coming," he says.

"This allows viewers to remember what they learnt about the occasion, they are reminded of why they should have attended and makes them more eager to attend the next event," he says.

Agent Brian's, Edgefactory, recently produced a highlight of the event film to be used at the 2023 Quest SKO IT operations and cybersecurity conference. The video's host interviews guests, participants and organizers about why they're attending the conference, their most important lessons gained, and what they learned from the conference.

Event recap video

Video recaps remind people of what they got out from the conference as well as encourage future participants to get excited.

They're also a great method of recycling the events' content, and growing the reach of your event across different social media platforms. Recaps can contain many varieties of information, like testimonials, events highlights and plans for the upcoming year.

Lori Hall, co-founder and director of creative at the multi-cultural marketing agency Pop'N Creative explains how the video that she recorded of the event helped them amplify the reach of the event, which was held in collaboration in partnership with Hulu in New Orleans.

"We have created a video overview to guide customers through all aspects of their experience. Hulu released a brief summary of every day's contents on their social profiles. It allowed them to record the impressions on their site and then increase the number of impressions," she explains.

"The Rink at The Hulu Motel has a total social reach of 8.1M and was amplified by influential celebrities, influencers and VIPs who posted their experiences with The Rink at The Hulu Motel on their networks."

The audio recording of speakers

Have you attended an event that you found interesting and you forget the details after a few days? It's happened to all of us. For attendees to use their learning beyond the course, help by recording the speakers available on demand.

Send them a link to the recordings of your speakers in a follow-up email a few days after the event. It will be easier for them to find what they're trying to find by organizing your audio recordings into chapters and then providing an unwritten transcript.

In the wake of Semrush's Global Marketing Day, the brand posted recordings of their keynote speakers on its website. Anyone who visits their website can access the recording at free.

Screenshot from SEMrush event on demand page

Interactive video quiz

Gamify your recent event by giving participants the chance to be the winner of cash prizes, or let their competitive side shine by letting them take part in a video-based interactive quiz.

The test could occur after a keynote speech or after a full event, and later as a synchronous activity after the event is complete.

Create personalized videos

Instead of a typical message that summarizes the highlights of your event, send a personalized video. Display your face, express gratitude to guests for their attendance and talk about the highlights of your event.

Training videos

The 80 percent of the people who attend virtual events solely for educational motives. Make sure to tap into their desire for learning through sharing instructional videos immediately following the event. Based on the data that your keynote speakers have provided in their presentation, you could create your own sequence of best techniques, top practices as well as the most crucial lesson.

It is also possible to request your presenters to create short, 10-minute online training classes loosely based on their talk.

Follow-up Q&A

Participants may either submit their concerns prior to the Q&A or directly address questions during the live session.

Online course bundle

Turn your event into an online series of courses. This is a great way to ensure the event doesn't go unnoticed. This is also a method to get people who aren't taking part in your event to be involved.

Provide your course in one lump sum payment or subscription. The course videos could also help to generate brand recognition in your upcoming events and also encourage students to join your course.

Begin creating your own instructional video tutorials today.

Video tutorials can be helpful to advertise your event in any phase of the event. They're an effective way to create interest, get people involved as well as encourage prospective guests to join. The primary thing you need to do in order to create effective educational videos is to understand your audience's needs and then provide videos that amuse and educate the audience.

Are you ready to take your online event engagement to the new heights?

Marketing event video instructional FAQ

How do you make a good promotional video for an event?

A good promotional video should provide a glimpse of the event that will create anticipation for potential guests. One of the best ways to generate excitement is to advertise your program by presenting walksthrough videos, sneak previews, and highlights of past occasions. The video for promotion should be short and easy in order to make sure that viewers are left looking for to find out more. What are the benefits of event-related video marketing?

Video is among the most effective marketing techniques to assist attendees visualize the occasion. Use your video marketing campaigns to generate excitement before the event, engage participants, and increase impact after the event will be over. What aspects should I take into consideration when producing videos for events?

If you're considering making the film to promote an event, make sure you've created an outline. Set clear goals such as increasing awareness, encouraging the number of sign-ups or inviting guests from home. To avoid overspending, set a sensible budget and stick to the budget.

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