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How do you price Your Online Course (with Calculator) --

Aug 11, 2022

It's been a long and tedious task of developing your online course. However, now it's time to start charging for the online course you've created.

A good cost for your company can make it difficult. It'll depend on numerous factors including whether you sell on the internet or via your website or if it's go-at-your-own-speed or a live course that lasts for multiple weeks as well as other variables.

There's also a typical procedure for pricing the online course will be discussed in this post.

Additionally, we'll offer an online calculator to help you determine the most suitable cost for the product you need.

Get quick links to articles we'll discuss:

The factors that determine the price of an online Course

1. Where it's hosted

There are a variety of websites where you could run online course. Each of them comes with their own costs which you should consider including to your cost.

You can host your course in an online marketplace like Udemy or you can use an online course creator such as to create an online course on your own site.

If you're hosting on the marketplace, you might receive a 50% charge of your earnings. Additionally, you are in compliance with the platform's Conditions of Service, promotions occasions, and much more. There is no control over the price of your course , and it isn't your responsibility to own the marketing data. The reason why many instructors that create online courses choose to host their courses on their own website.

You could host your online course on your website. There is an Free Forever program that needs a 5percent per sale. Your customer's data will be yours to retain. You are able to set your own prices for your course and your website can be a resource that you control. Through the assistance of a host it is possible to decide on the price you prefer for your online class without having to fight over price with other instructors on this same system.

In addition, it provides additional items and services, such as choices for:

  • Bundle Online Course Bundles that include electronic downloads (e.g. ebooks, printables, etc)
  • You can upload lessons in a variety of formats, including video, quizzes, text assignments, surveys, embeds, or downloads
  • Promote your courses online through its various marketing tools such as affiliate programs, Coupon codes, coupons , and many more.
  • Utilize drip content to make sections of the online course in a predetermined pace
  • Provide your students with a wide range of payment options , from the option of one-time payments and payment plans, to subscriptions, and numerous other options.
  • Offer customizable certificates of accomplishment

2. Live vs. Anytime

The cost of your online class varies based upon whether it's live, or you're able complete the course anytime, and at your own time.

Live-streamed courses require an instructor to be present and usually takes place in regular classes. It is a fantastic method to get your students involved since students can interact with them on the spot in real time. But, it is also an obligation to allocate greater resources to education, and you must be aware of this when you set the price of your classes. Courses of this kind cost more in the $1000+ range.

Alternately, you could drip lessons using the option of controlling the speed of your instruction. The drip lessons let you guide your students in an organized method, and allow your courses to be taken out according to a set timing. It keeps students interested and engaged , as they have a good reason to return to your class.

Online courses that are capable of being started and completed at any time will generally be less expensive but you can probably handle larger numbers of students. It isn't a problem to scale since your online courses could be purchased by an infinite number of people. Classes that run at your own rate could be priced as low as one hundred dollars to $ 500 based on the contents of the class.

3. Popularity of Topic

4. The Benefits of the Course

What is it that qualifies you as an expert in your field to teach online courses? If you've been in your field for more than a 10-year period, your price should reflect that. If you develop courses collaboration with professionals, the two of you working together on a specific course can enhance the value of the course.

In addition, if you're able to mark assignments, respond questions, etc., your course is more valuable. So think about how much time and energy is needed to create the course, in addition to the development of it. After enrollment is complete, it's important you can price it on the basis of your time and effort.

5. Competition

Study your competition in the field you are in. It's not advised to set the price solely by comparing what competition is charging. Instead, you should concentrate on a value-based price.

It's important to be aware of the deficiency of expertise within your particular area of expertise. If you're not able to find specialists in your field, you will most likely be able to market the online course in a greater way.

If you're operating in a competitive marketplace be aware that it is possible to adapt your strategy according to niches that are specific such as regions in the globe as well as dialects specific to the specific demographic and on.

What is the cost average for online courses?

The cost for online courses ranges from $100 to $5,000.

The cost for a course at $100 is common in online marketplaces for courses like Udemy, Skillshare, and such. However, the higher-end of the spectrum is typically an amount that is charged on subjects that could assist individuals to begin their career.

It is possible to locate a $5,000 course that teaches you the fundamentals of internet development, marketing, or another subject which allows the student to earn money. In addition, a typical five-figure class includes assignments, certifications, and a live instructor. Therefore, the value that is perceived by the five-figure price is far greater than that you'd get in the marketplace of training courses.

How do You Price An Online Course

The cost for an online course depends on various variables. If you're targeting a new market, or you're trying to get new customers, the quantity of sales you'll get from your program can differ. If you're looking for an example of how you can cost your course relative to the people who will be attending you, make use of the online course price calculator that we've included below to provide you with the exact examples of what is the appropriate price for your course and the amount of sales you can expect from that cost.

Online Course Pricing Calculator

Aims for Course Income Goal $
The cost estimate for the course's creation is $
Your Audience Size
The Expected Conversion Ratio (%)
Suggested Course Pricing

$ 0.00

Premium Vs Affordable Price

If you're planning to market your school, pricing points have a bearing. Do you prefer to sell at a higher price , but with the possibility that you'll have fewer students or at a less expensive cost with greater number of students? What is the price range that will provide an overall greater return? Do you have a different option that will benefit your end-to-end profit?

Sellers that wish to charge higher prices may include additional material, like eBooks and digital downloads or access to a Facebook group for private members to help prove that this course is worthwhile cost.

If you're offering your course at a bargain cost, then you'll need a large number of participants to make certain that your program is financially viable. So, you'll need to find a way to attract people and a lot of online students into your online courses easily. If you are aware of ways to promote your courses for free, this price range could be a good fit to you.

Consider your goals for revenue prior to pricing your online course. Consider the value your course can provide, the much you'd like to bring in in sales overall as well as the expense of the sales you make, and finally consider the price you're comfortable with offering. Creatives who are able to market themselves successfully are successful at advertising their services effectively and offer premium pricing.

4 Tips for Pricing Strategy

1. A one-time fee

A one-time fee is a common price strategy for those who are starting their first online class. If people are willing to make a one-time payment, you'll have a lower cost overall due to the cost. So maybe your course is less than a few hundred dollars.

The price of a premium does not make sense in a single-time transaction since it can be quite a large amount to charge to their credit card. You should therefore consider the most costly price for a single charge of around $1000. In general, in this bracket you'll have the ability earn passive income, that is, it's not an instructional live course. This means that you'll be able to attract students who attend the online class on a regular basis.

2. Payment Plans

Payment plans are the ideal solution to price your course in the higher portion of the spectrum ($1,000or more). Credit cards often have limits which means that if a price goes beyond the limit of your credit card, a payment plan can assist in breaking down the cost into smaller pieces.

In most cases, companies that charge installment plans to cover an online class may charge an additional fee to split costs into multiple installments in order to inconvenience instructors, because most people would prefer to be paid once.

When you're charging for your online course you should consider using the payment plan option when you have a more expensive amount to be able serve more people.

3. Subscriptions

Subscriptions are usually used in online course marketplaces. In the case, for example you've created a series of online courses, but you would prefer charging an annual fee to allow others to get access to the entire course instead of charging for each individual class. In this case, you could choose an underpinning subscription model in this case.

If the cost of your course is decided using a subscription model the participants would be able to pay on a monthly basis. You can, however, make a payment for a whole year or in one lump sum over an extended period.

A subscription-based model is likely to be offered at a reasonable cost however, if you combine the monthly subscription with the calendar year, you could charge a more expensive price with a tiny discount. You'll make people happy because they'll have access to everything your site has to offer and not having to promote each course separately. Prices will cover all the content available online on your website which means you'll earn greater revenue for your courses in general.

4. Free

It's possible to design your own course for free, if you're trying to sell another product, and you want to use it to bring more visitors to your site. The potential buyers will appreciate your course since they don't need to purchase it. It will attract more people. Additionally, the value of the course will be higher since it doesn't cost anything to run the program, meaning less chance of being a risk to students.

Course creation may be an extended process, the use of this course as a marketing method is commonplace, and it can improve your conversion rates.

It's great that it lets you price your online course according to one of these methods. That means whether you're selling an inexpensive course to draw more students or charging an annual subscription fee to market several courses, you could generate a considerable amount of cash using any of these methods. Be aware that even the free ones can draw new students. So, it is important to set the price accordingly.

Strategies to Increase the Value of Your Course

1. Build A Community

Creating a private Facebook group for your students can be a fantastic way to stay in contact with students, and increase the efficacy of your online learning. A community can allow the creation of real relationships between your students where they will be able to assist each other grow.

2. Offer Coaching Opportunities in an 1:1 format

Do-at-your-own-pace courses are not suitable for all students. Some students may face additional challenges which are more than easily addressed through a video chat. If this is the case, you might consider providing coaching sessions in a 1:1 format with your students.

3. Bundle of Downloadables, Bundle

4. Give a certificate of successful Achievement

The Certificate of Completion can be an ideal way of rewarding your students by giving them a sense of accomplishment. Giving a certificate of completion could be a great method to motivate students to invest the time and effort required to finish the entire program.

 FAQ

What is the best way to determine what the price of an online course?

This calculator is completely free that you can use to determine the price for your online class since there are numerous factors involved with making the perfect price.

What are the costs for promoting an online course?

It is important to include the costs of marketing into your price. If you already have an crowd, then you could make use of your own brand and audience to promote your class at no cost. If this is your first class that you are offering, it might take several thousand dollars to promote through social media, advertisements in Facebook, Facebook groups and numerous other.

What platform is best for online course sales?

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