How do you create content that will last forever with video

If you do it right, lasting content helps you build an evergreen library of information that can educate, entertain, and engage your viewers all the time.

What's the best thing? Creating such a customer-winning Content Engine is quite straightforward.

It can be hard to stay relevant in the 24 day news cycle to produce content that will stand against the tests of time. One of the questions you must consider is will this content offer value to our audience now and over the long run?

By answering this question, you will be able to understand whether people will still be searching for the topic six to twelve months from now. If so, your content is going to be useful for them.

Once you've learned how to think of concepts for content that will last forever, we'll walk you through some videos to consider. But first, let's start by learning the fundamentals.

What exactly is evergreen content?

Quick recap: evergreen content is content that's useful to your audience not just in the moment but later on also. It stays fresh, relevant and valuable to your audience regardless of passing time.

The topic doesn't address a seasonal topic like'summer Olympics.'

Instead, evergreen content tackles issues that consumers are constantly searching for. Examples include 'how do I start with live stream.'

In doing so, always-green content can be better for your customers than trending topics as they can access it at any time in post-production.

How evergreen content on video could affect your business

Evergreen video has longer shelf-life. This, in turn, benefits not just your business (and marketing strategies) but also for your target audience.

In short, evergreen content:

• Fuels your content efforts through helping you create a video gallery that serves various people in different stages of their buyer's journey.

• Allows you to package the content into different formats which will help you succeed at content repurposing and getting maximum value out of the content you've created.
• is an lead-generation and improves customer experience. The exact purpose each evergreen content piece has is dependent on the content itself and, naturally.

12 ideas for evergreen videos for maximising your content

Now for the juicy bit of evergreen, timeless video concepts that are worth exploring today:

1. Virtual Events

What's the result? They reach and engage with 170,000+ global clients and all via the internet.

2. On demand video content

By allowing your target viewers to view your content in their own time You improve their overall experience too.

3. Video clips of product

A good example of this is the Company, Miro, that utilizes video to guide users through their software:

Are you wondering if these efforts are worthwhile? This is proof: 88% of people say brand product videos are a reason for them to purchase an item or service.

"Video is among the most impactful ways to share stories and start discussions." Taras Kravtchouk, Tarform Founder,

4. Videos on how-to

Are there questions on the fence or paying customers often ask? Find the answer using a how to video.

Keep in mind: these videos not only help with marketing but also prove an enormous help to customer- facing teams that can use them to answer the questions that customers usually have. No wonder Hella has been capable of increasing revenue by 40 percent with the help of these videos.

Finally, you could utilize this video format to help educate your clients about their products.

These bite-sized product how-to video help with:

• Marketing is about showing the way your product solves issues your intended audience confronting using your product.
• Support for customers by allowing the team to use videos to address questions about the use of X and Y features.
• Creating a self-help video knowledge base so users can understand how to use the product themselves.

5. Master class or educational series

The same video concept comes with the additional benefits of community-building.

In the case of creating educational subjects (think: a content marketing firm creating videos about subjects like 'what's content marketing' and "content marketing examples") make sure you create content around related topics.

It helps guide viewers from one video to another, keeping viewers engaged with an in-depth look at the broad topic.

For evergreen educational content examples to try yourself You have the following choices:

• Meet with experts for a masterclass series about a subject your audience struggles with (example: home pet care suggestions from specialists).
• Write down your learning on the subject. This can be recorded with a whiteboard or making a slide presentation about the subject.

6. Customer success stories and testimonials

Yes, it is possible to make use of text-based testimonials. However, testimonial videos can make your content more interactive, therefore it is more enjoyable.

Three methods to approach creating these videos:

• Ask a client to sit in your studio to create a professional success story.
• Request your client to make an online video of the way they have used the tool. Then, edit and upload at the end.
• Use Create to put together videos using text that combines different testimonials or even a customer's own words.

7. Video spotlights for employees

So how do these assist? In two ways:

• Increase the trust of your clients through giving them a glimpse into the employees you employ
• Attract new talent by showcasing your company culture

8. About Us videos

About Us videos The About Us videosoffer an insight into the story of your company.

If you're a solo or small business, you can be sure to share the story of your founder including your challenges, goals, what led to your business, and the vision you have for it.

The idea is simple Show your company's human side.

However, for business tales that are successful, make sure you share your true self in order to provide your customers an incentive to get happy about what you are doing.

9. Live streams recorded and archived

The live session format allows participants to engage your audience but also discover what they are asking.

Benefit Cosmetics is a prime example. It is live every week to discuss about new products and other issues with their followers live in real time. Often, they host an online live event based on the questions people asked during a past meeting.

10. Thank you video

The video is distributed after they have completed a purchase and add a discount to its end to get them to buy from you again. Similarly, SaaS businesses can give the onboarding checklist along together with the video. The opportunities to win the trust of customers are endless.

11. Employee training video

Simply share your screen and record your voice to guide the new employee through the next steps they must take and your workflow processes and so on.

12. Social media video

It isn't necessary to make short social videos of a bite size from scratch. Instead, you can take any webinar or on demand video and create cut downs with interesting content to share on social.