How do you create clickable videos: video links, hotspots, and more

Jul 21, 2022

Videos are a great way to convey a message, promote a product, and create more immersive experiences. For brands and video makers Clickable links provide the necessary layer of interaction for a deeper involvement.

An in-video link differs from the standard in-description links used on the majority of video platforms. Links that can be clicked in video are within the video and can appear as a traditional text link, hotspot, overlay, or even chapter titles.

Links that can be clicked increase the contents' value to the viewers and, consequently the value for your business.

In this article

1. Include a contact page

As its name suggests, contact forms help you capture your viewers' contact information. According to what you have specified it can be displayed prior to, during or even after the end of a film.

It is possible to display the form at any moment during the video. You can gate content behind the contact form in order to get user information as part of a lead generation strategy.

Tips for a Bonus: You can consider allowing viewers to skip the contact form. After all, there's nothing to gain by in forcing them to provide their contact details unless you've secured the content.

To add contact form in your video:

  1. Head to the Interactive tools tab within your settings for video, and scroll back to choose Contact Form.
  2. Select the time you wish to enable the contact form.
  3. Connect the form directly to one of your partners' email marketing platforms using the button Connect button under the Email providers section.
  4. You must agree to the terms and conditions that show up the next time. Then, log into your email program to connect it with .
  5. Pick at least one mailer list that you want to sync your collected information with and hit apply to save changes.
 contact form example

2. Add cards

Another type of video link that is available is cards. These are links with a notification style which are displayed for a brief duration, usually 6 seconds. It is possible to keep the cards easy by adding a headline or fill them with a description, link, and thumbnail , as shown in the case.

 video with cards example

Add cards to your video

  1. Go to the Interactive tools tab in your video settings and scroll down to select the card on the During video dropdown menu.
  2. Complete the required fields to flesh out the card. The card must have a title and time stamp to indicate when you should show the card at minimum.
  3. Hit Add button when you're done and press Save.

Remember: You can stack more than one card every second.

3. Add-end screens

End screens show up towards the end of your video. You can choose from several ways to modify these hyperlinks in video:

  • Include clickable background images
  • Include social share icons
  • Present a contact form
  • Incorporate an CTA button
  • Direct viewers to a different video
 end screens

Add an end-screen for your video:

  1. Go to the Interaction tools tab of your video settings and scroll down to select the option after your video.
  2. Click from the End screen dropdown menu right now.
  3. Select your end screen type and click Add and then Saving.

4. Create chapters

Chapters are perfect for long video clips. They allow you to segment the video, making it much easier to navigate, move between sections, skim content, as well as rewatch the most important parts.

  1. Visit the Interactive tools tab in your settings for video. Scroll through to the Chapters section, and select +New to create a new chapter.
  2. The title of the chapter should be entered (up up to 50 characters) along with the time stamp that will show when it appears on the screen.
  3. Hit Save once you're finished adding or editing chapters.
 advanced editing tools UI - add chapters to videos

Like with cards, you are able to create a chapter for every second in the video. Any video can feature as many as 100 chapters.

5. Include video hotspots

You can create static hotspots which occupy some specific position in the video or hotspots with sticky properties that move with individuals or objects within the video.

In order to add a hotspot your video:

  1. Watch your video and select the object or person you want to add to a hotspot.
  2. Under the Hotspot section, click on the (+) icon in the top right-hand corner of the screen after you've determined which hotspot to put in.
  3. Select your hotspot design from  the template gallery that is ready to use or make your own design.
  4. Adjust the hotspot's position with respect to the subject or person that you are adding it to.
  5. Toggle to turn the Stick to object option on or off depending on whether you want a sticky or static hotspot.
 Interactive example of how to create video hotspots

6. Create interactive overlays

It is possible to include anything, including images, text video, or calls, to action and animations in your overlay.

In order to add an overlay your video:

  1. Upload your video choose the time stamp to add an overlay.
  2. Style and position the style of the.
  1. Choose from overlay actions including links, information panels, and much more.
  2. Preview and hit Save.

Let's discuss the addition of links to YouTube videos. YouTube. These are the options available:

An ideal place to include an e-mail link is within your YouTube video description. By adding a hyperlink to your video's description makes the process easier for users to find your products or website's subscription links or affiliate hyperlinks.

The YouTube description of your video shows in the right place below your video's title.

Image example of Youtube video descriptions with clickable links.

To ensure viewers don't miss the link, insert it into the description text so that viewers can see the link even without clicking "see more."

example of a link at the beginning of a video description

Add a hyperlink to the YouTube description of your video:

  1. Visit YouTube Studio via the top right side of your dashboard.
  2. From the new page that opens up, select Videos from the side bar and select the video you want to edit.
  3. Make edits to the video's description within the box that describes the video, then paste in the URL you wish to include.
  4. Press Save. YouTube transforms the link into an actionable URL.

2. Add cards

Another way to create an online video that can be clicked for YouTube is to use info cards.

These pop up at predetermined times in your video -and then changing to an lowercase "i" following the time it appears on the right side of the computer's screen. So, users can hover over the "i" and click on it whenever they like.

It is possible to add at least five information cards with your video. These take viewers to related video clips, (public) playlists, YouTube channels or hyperlinks.

Screenshot of a youtube video and card with link

Keep in mind: you can only add card clickable if you're a participant in YouTube's Partners Program. Plus, you can't include cards in videos made for kids.

Add cards to your YouTube video:

  1. Connect to the YouTube Studio and choose Content from the menu left.
  2. Choose the video you want to edit, then click Editor from the left side.
  3. Select the Info card here and start by adding cards.
  4. Change the start time below the video for every card you create. For the cards leading to a channel (aka channels) You also have to include teaser texts and a personal message explaining what the link leads to. The addition of teaser text is not required on other cards.
  5. Save. Click "Save".

To share a link on a card, it's essential that you adhere to YouTube's guidelines for community members as well as the Terms of Service. If you don't in compliance, the search engine can take the link off your video or cancel your account completely.

3. Include an end screen

End screen, sometimes referred to as end card or end slate, are like info cards. They show up within the final 5-20 seconds of videos on YouTube.

With an end-screen, you can direct viewers to a playlist or video and also add a link to an external site , such like your shop.

Image of Youtube end screen

Add end screen in your video:

  1. Sign in to YouTube Studio and select Content from the menu left.
  2. Choose the video you'd like to edit and select editor from the menu on the left.
  3. Choose the screens that end and then select the part you'd like to add.
  4. Click to save.

At this point, you'll have the following options to add elements (content you want to include on your end screen) Apply template, video, playlist, subscribe, channel or link, and merchandise.

If you are you add links, make sure to select ones that comply with YouTube's guidelines to protect yourself from end screen removal or account deletion.

Also, you can't make end-screens for videos which are categorized as content for children, 360 videos or mobile web. You can also not add end screens within the YouTube music app. Furthermore, only those videos that are at least 25 seconds long are eligible to have an end card.

You've got it! If you're up for it, try experimenting with the upload of your videos to make exciting, immersive and clickable video clips that catch the attention of your viewers.