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How do I Paywall video content on WordPress

Sep 8, 2022

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It's not like you're looking to remain in the early 2000s Your business requires videos.

If granfluencers like Old Man Steve are making waves on TikTok Anyone younger than 75 can step up their game and record videos.

The posting of TikToks and behind-the-scenes Instagram Reels is great for marketing, but videos can also be a product too.

Wait, I Can Actually Sell Videos?

In the age of peak streaming video It is definitely possible to monetize your videos.

The public expects to be charged for premium quality content. The internet is over-saturated with videos. Yes, it is possible to discover anything for free via YouTube however, users still receive what they pay for.

Have you been able to watch a fantastic new television program that was completely gratis? (Someone's paying for that streaming service or cable bill.)

According to the reports, the average household includes 4.7 streaming services.

There are programs that assist in getting rid of unneeded subscriptions which customers don't realize that they're paying for.

The population is addicted to streaming videos. It's an enormous market and it's growing:

Higher quality and longer-form video is worth the price.

For example, you might create a blog for cooking that is free and then sell that recipe book masterpiece (even even if you've stolen half or all of its recipes of Grandma). Similar to videos. content.

Video is one of the most popular content types that can be monetized online and selling the right to access video is incredibly simple . More on that later.

Business Models You can Use to create Paywalled Videos

There are a few different ways to sell video.

1. On-demand

Imagine streaming services.

In the event that you're not using aunt's former boyfriend's login and you're paying for every media you use on these platforms.

A business can:

  • You can charge an annual or monthly charge to gain access to the all-encompassing video library like Hulu and Netflix do.
  • Make single video sales at a one-time fee similar to when you buy a movie through Amazon.
  • Or, mix and mix and match the two!

2. Online Video Courses

  • Offer a single course at one price. It's a once-off fee.
  • You can sell access to multiple courses with the purchase of a annual or monthly subscription.

Benefits of Paywalling Video Content on WordPress

WordPress + is the top option for selling video on the internet.

Why? Let us look at the major benefits:

1. Generate recurring revenue

By selling video content through a paywall, you can create recurring revenue, which has big benefits. It's:

  • Predictable. Forecast revenue as you grow your business.
  • Scalable. The more you put in your time and effort, the higher you will earn.

2. There is no need to rely on the ad's revenue.

In order to make a significant profit on YouTube You'll have to earn millions of views. Not to destroy your dream of YouTube success However, the vast majority of us aren't going to become the next MrBeast.

According to one study, 97.5% of YouTubers do not earn enough to reach the U.S. poverty line.

There's a need for a large footprint to grow your subscriber base. However, you won't require to attract the number of people required to earn a profit through ads. An unintentional, but committed followership is sufficient to make an income.

Power users Cheryl Malik of 40Aprons offers an an ad-free service to subscribers. This gives the site the opportunity to earn income that isn't dependent on advertising.

3. Control your content.

Putting your entire paywall video business in the hands of one of the major platforms has significant negatives.

You're not only in their hands for each platform change they make however, you may also be demonetized if you're not careful. If your company is built on ad revenues generated by YouTube, your earnings depend upon an algorithm.

We'll get to the subsequent motivation.

Third Party Fees: Why You Should Sell Videos on WordPress in comparison to other platforms

Platforms such as YouTube, Instagram, SnapChat and TikTok are all getting into the premium video action. Each of them offers ways to sell subscriptions and monetize exclusive content.

Creators can make use of these tools to transform their personal brand into a profit maker through YouTube or even shake their cash maker with OnlyFans, a platform that allows paying customers.

However, those platforms only take the smallest percentage of what you earn. Some can take as much as 30%.

When it comes to video, you're the most prominent. You don't need some middleman to take a huge cut of your profits like Colonel Parker did when he was Elvis.

It is better to publish your content through WordPress and then pay for it with an plug-in.

How to Set Up a Video Content Paywall on WordPress

Step 1: Create videos

Do you think that you are able to talk on camera, or just be a podcaster? You can still create engaging videos for selling.

  • Make a recording of your screen and then talk with it as the majority of instructors in coding are doing.
  • Write a script and do voiceovers. narration.
  • Want to be on camera but aren't able to talk off the cuff? Make your smartphone a teleprompter with an app.

Editing videos doesn't have to be expensive or complex either. You can get the job done with free programs like IMovie and HitFilm Express.

Remember, the content is what counts most.

We're all used to streaming video in raw format these days. As long as it sounds acceptable and isn't too shaky to trigger nausea then you're all set.

Step 2. Host your video

YouTube is the largest and most well-known alternative. YouTube lets you host video at no cost, and is user-friendly.

Log in with your YouTube account, click the camera icon located in the upper-right hand corner, choose the video you want to put behind a paywall and upload it.

You can set it as "Unlisted" so only those with the link are able to view it.

Next, Copy the video's URL.

In the meantime, embed the video on the WordPress page, post on a Page for a lesson.

Step 3: Install

Once you've installed  After you've installed the plugin, the Setup Wizard will guide you through setting up the basic features of the plugin. This includes linking an account.

Step 4. Create a member

The next step is to establish at least one or two subscriptions. These will let you sell your own content.

Go to (on to the sidebar left) > Member Services > Add New.

Your memberships can be:

  • Recurring, like $9.99 per month
  • or one-time, like 1 easy payment of $199

After you've finished making changes to each member, choose "Publish" to save it.

Step 5: Secure your video with rules

Rules let you put videos behind a paywall.

To set up your first rule, head to > Rules and click Add New.

In the next section, under protected content select the type of rule you'd prefer to utilize. You can protect content with particular tags or categorizes, single pages, courses in addition to many more.

Anywhere your video may be embedded, you have the option of protecting the video with a security rule.

Next, choose which of your memberships will be able to access the contents under the Access Conditions.

Be sure to then click to save the rule..

Your video is now protected. Only users with the memberships you selected can access your video.

If any unauthorised users attempt to view your protected content, they'll be shown your Unauthorized Message (also known as a paywall).

Tips: Make sure you customize your unauthorised message to your whole site, per rule, or for each membership.

  • Click on Settings Then click on The Pages tab. Under the Unauthorized Access Click "Default Unauthorized Message" to modify it across the entire site.
  • You may also alter your default unauthorized message per Rules or the Membership from the Membership/Rule edit page. For this, simply choose Custom under the Unauthorized message.

Keep Growing!

Consider offering some freebie videos on social media platforms such as YouTube, Instagram, and TikTok. The freebies are a fantastic way to gain paying users.

Are you in need of inspiration? These are some websites that sell Videos Right Now.

The Guitar Lesson

TheGuitarLesson.com provides video guitar instruction for beginners.

Members get access to a an entire library of instructional videos, 300 classes and the number is growing.

Tom Fontana hosts most of his content via Vimeo in addition to protects his videos with rules. There is even a YouTube channel that has some content for free.

listen to the guitar lesson customer story

TriviumU

TriviumU.com is an online course in video by Dr. Ben Crosby, where he teaches professionals competent and proficient communication.

Watch >> The TriviumU Customer Story

Ben also provides free snippets of tips on TikTok for use to help promote his site.

My Mindful Moving

MyMindfulMovement.co is a single-stop source for everything yoga.

The website offers a vast collection of yoga follow-along videos for paying members.

The founder of the site Helen Faliveno markets her site through free content available on her YouTube channel, Instagram and TikTok.

check out my mindful movement customer story with helen faliveno

Do you need more ideas? See how other sites are using video:

Conclusion

Anyone with the 40-dollar microphone and a phone can create video content that is worth the cost.

One of the best methods of selling videos online is by teaching what you are knowledgeable about. This could be your professional expertise like Dr. Ben Crosby at TriviumU, a skill you've honed for years like Helen at MyMindfulMovement.co.

This could be even an undiscovered hobby, such as fondant modeling (just check out the website Cake Craft School).

In the end, these are the steps you have to follow to begin selling video content that is paywalled:

  1. Then, you can create your own videos. Write voiceover or use the software called a teleprompter to simplify the process.
  2. Embedyour videos onto WordPress pages, posts, or courses pages.
  3. Set up and join to your payment options.
  4. Make one or more members.
  5. Establish guidelines for your videos' security.
  6. Optional: Personalize the Unauthorized Text message that restricted users are able to see when they try to access your paywalled video.

Have you got any concerns about paywalling video content with ? Let us know by commenting below in the section for comments!