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How do I Make an Video Podcast | Video Podcasting 101

Jul 28, 2022

Nowadays, it's difficult to find a business which hasn't gotten into a form of podcasting. Podcasts are an excellent method to connect with your customers and increase traffic to your site. However, they frequently, they fail due to a absence of resources or time.

If everything you require for a podcast's start is before you making your own show becomes more manageable.

As per Edison Research, overall listeners to podcasts grew 37.5 percent from 2017 until 2020 -- and is expected to continue growing over the next decade. Podcast audiences aren't the only factor that is growing. The sheer amount of podcast episodes on the market has exploded over the past couple of years, and there will be up to 43 million episodes available across all platforms at the time of January 2021. For those thinking of starting their own podcast new podcast, the initial step must be finding out ways to stand out from the sizable crowd.

A simple way to accomplish this is to use a video podcast to accompany your audio-only podcast. With only one-third of all podcasters preferring to make videos in addition to their audio recordings, creating an interactiveand appealing video podcast is a fastest way to gain an listenership.

Let's get started.

What is a video podcast?

There are many variations however a video podcast is just one of the traditional podcasts with the medium being video , not audio. Podcasts that are video can be broadcast live or recorded, and can be as straightforward as a "fly on the wall" video from the recording procedure or use additional visual elements such as animated stories or storyboards.

Audio podcast vs video: advantages and disadvantages

In comparing video vs audio podcasts, you must weigh a variety of factors, including your podcast's intent and platform of choice. Both video and audio podcasts both have their distinctive advantages and disadvantages.

One of the biggest benefits of audio podcasts is the ease of use it provides to listeners. Audio podcast listeners are able to access them anytime and listen while engaging in different activities like taking on their daily commute, or exercising at the exercise routine. Video podcasts demand that users be fully engaged with the material, limiting their popularity in comparison to audio. With that being said there are times when the hurdle for entry is in your favor -- viewers are inherently higher-engaged than audio listeners because of the focus required to consume the content. Also, videos ensure that all eyes will be on you!

We recognize that video production may be a little daunting to the novice however, once you've got the appropriate equipment and the right software, the process is very simple.

Video podcast software

Video podcast equipment

It is feasible to produce a full video-based podcast on your laptop There are additional pieces of video podcast equipment that will take your podcast up to the next level. Below we have compiled the video-related equipment checklist to help assist you in your preparation.

Video podcast equipment checklist:

  • High-definition camera or several cameras-- Many podcasts use a multi-cam approach to their video podcasts, often in order to capture multiple angles of an interview taking place in the studio. While it's by no way necessary to utilize multiple cameras, it can add an interesting visually appealing experience for viewers.
  • External microphone-- At the final analysis perhaps the most crucial element of any podcast is the audio. For the best audio quality and most clear, crystal-clear audio it is recommended to use an external microphone is suggested. External microphones are quite simple to operate and can enhance the experience of your viewers.

Types of video podcasts (and some killer examples)

"In-Studio" interview

A video podcast that is an "in-studio" interview takes place in one room with two or more participants. The studio used for the interview might be a studio for professional production or, commonly an 'DIY' house studio.

Below, we'll look at how the team used an in-studio video broadcast to get their viewers to participate on 's own content production.

Talking heads

One of the most common forms of video podcast in the present, especially due to our dependence on digital communication, is the 'remote interview'. Remote interviews involve hosts of podcasts (or hosts) conducting interviews with guests using video software for conferencing. This type of interview is beneficial when hosts of podcasts and guests are across different areas, as it allows a conversation to take place from the comfort of each participant's home. As the world has gone more and more remote, these forms of podcasts have become increasingly prevalent. Podcasts that are remote, providing hosts with the ability to speak to those they would have otherwise not be able to communicate with, have been a delight to witness grow over the past couple of years.

Static image

Video podcasts that feature only a static image are the least involved of all available alternatives. These podcasts are generally a basic podcast recording which is played on an image that is the only or the sole animation, often including branding of the organization or podcast that is being discussed. Although static video podcasts can help you connect with new audiences (on Youtube, , and other platforms for video), this format doesn't draw attention and engagement as well as the other options featured here. However, they are an ideal entry point to the world of visual storytelling.

Footage + audio

This kind of video podcast includes spoken words that are set over visual footage whether live or animated. Most often, they feature an image of the topic being debated between the participants, using stock footage or animated clips.

Above, we look at that the StoryCorps podcast uses animated video to illustrate a podcast host conducting an interview with her father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts can be similar to talks shows for large corporate audience. Imagine accounts management teams, sales teams, customer support teams, and so on. For example, 's Technical Proof is an ongoing podcast featuring the sales engineering team that discusses product enhancements as well as technical developments and the resources available to help clients-facing teams.

Internal video podcasts can be a creative medium to connect to teams via a private and secured channel. So if you're looking for creative ways to impart knowledge, engage remote team members, or to help create the community of your organization and foster its image, then an internal video podcast might be a great option for your team.

How to create an audio podcast: A step-by-step tutorial

The steps required to make a video podcast is fairly simple once you have the necessary equipment for making a video podcast including software and tools in place. Here, we outline the five steps to get your video podcast online and running:

1. Decide the type of podcast that you would like to create.

Selecting the type of format your podcast to use is based on what you want to accomplish and what audience you wish to appeal to. However, it is reassuring regardless of the format you select it's fairly simple to transition to a new podcast format at any given time.

2. Create or film the video that you would like to add.

3. Edit the video, and then create a unique thumbnail.

4. Upload your video.

Uploading your podcast to a platform for hosting is the most important step towards having your video show online however it is just one of many options in terms of sharing and promoting your material.

5. Share and promote your video.

Video creators who are successful realize that the road to success in the digital world doesn't end with upload. To maximize the reach of your video podcast, creators of content must make use of social media to boost their reach on various platforms. It allows users to easily share their uploaded content across the social media networks and even include the free template for creating videos to announce a new episode! Check it out below:

Are you ready to take your game to the next level? Take your video podcast live

Lights, camera, podcast!

If you've always thought of starting your own show What's stopping you? With the know-how, software and an area you are passionate about the possibility of creating a truly amazing video podcast is well at hand.