How can you promote, sell and make money from digital downloads

Digital downloads that are sold can increase the number of people who visit your site, share your expertise, and make money. Find out how to market digital downloads with this tutorial.

TL;DR

Create digital downloads, and increase your online company

If you've ever thought of trying to start an online company this is the ideal opportunity to begin - and digital downloads are an excellent first product for new solopreneurs and online creators.

Here's what you need to know to start selling digital downloads:

• The perfect digital download subject is one that combines your interests and your target audience's pain issues. From there, choose a download format that fits the topic you're discussing and your brand.
• In the case of selling your digital download online you could sell your download through a marketplace for digital downloads or on your own website.
• Marketplaces come with a built-in audience and confidence, however it can be hard to distinguish yourself from crowds. Plus, marketplaces come with the requisite amount of complicated fees.
• 's all-in-one platform allows you to easily sell digital downloads on your own site without the technical headaches of building your own website.

After you've completed your digital download , and you know the location you'll sell the product, here are some ways to boost revenue:

• Social media and email marketing are cost-effective, efficient ways for you to engage with your customers and help spread awareness about your download.
• On your product page, emphasize what makes your product distinctive and then focus on ways that it will assist your customers achieve their goals.
• Include cross-sells and upsells to sell more digital downloads, and increase your average order value at checkout.
• Ask for customer feedback. Feedback from your customers will help you create higher quality digital downloads for the future. Also, testimonials and reviews are powerful marketing tools.

It's never been a better time to start selling digital products.

Let's begin at the beginning: What sort of digital download should you sell?

What type digital downloads should you sell?

When you decide on what kind of digital item to offer it is important to settle the topic. Your ideal digital download subject is the intersection of your passions and your target audience's pain points.

For deciding on a topic create a list of your interests and expertise areas. What topic are you considered to be the "go-to" person for when your peers, friends, or family members have concerns?

If you already have some concepts you're thinking about, utilize your Passion/Profit Matrix to figure out the best topic for you to pursue.

The Passion/Profit Matrix helps you answer two issues:

passion:How enthusiastic are you over this idea?

Profit potential:Will people spend money to address this issue?

The ideal topic for digital downloads lies in the upper left quadrant: The one that you're passionate and knowledgeable about and in which you'll be capable of making a profit from.

Once you have a topic to think about, you're now able to select a digital download type. The format and design of your digital download depends on your topic as well as your viewers' intention.

In the case of example, if you assist people in learning how manage their money, a budget worksheet would make an excellent digital download. On the other hand, if you want helping home chefs improve their knife skills, you could sell downloadable video tutorials that demonstrate different cuts.

Templates, presets, and fonts

Illustrations, graphics, stock photos, and digital artwork

Videos tutorials, webinars, and videos

Audiobooks, music as well as other audio recordings

If you've got an idea of whatyou want to offer for sale, you need to determine where to market it. This is what the next part is all about.

What is the best place to sell the digital files you have downloaded? (Digital marketplace or. your own site)

When selling your digital download online, you can choose between two different options: Sell via a marketplace for digital downloads or your own site.

Not quite. Marketplaces have some constraints, but selling digital downloads from your website does not have to be as technical as you imagine.

These are the advantages and disadvantages of each method, along with what we suggest as the best option.

Digital downloads can be sold on a marketplace

Digital marketplaces are ecommerce website where multiple sellers are able to list their items available for purchase. Whatever your area of expertise is, you can probably discover a market that caters to your preferences.

A few of the most popular marketplaces on the internet comprise eBay, Etsy, and, of course, Amazon.

Consumers already know and trust these major marketplaces, which can be a big advantage for new online entrepreneurs.

Two-thirds of adults say trust plays an important role in their buying decisions. This trust is especially important when trying to expand your business. 53.4 percent of consumers prefer to try an unfamiliar brand on Amazon rather than other websites.

The best-selling products get priority in the search results however it's not easy to find a new digital download in front of customers without having to pay for advertising.

In fact, some 4.4 million printables to purchase through Etsy .

Overall, Etsy certainly draws in more visitors than your standalone online shop. However, if you're new at selling printed products, standing among millions of people isn't easy.

Outside of the competition that is fierce, the biggest downside of selling digital products on the market is the cost.

For example, Etsy charges sellers:

A $0.20 listing fee

A 5% transaction fee, plus a payment processing fee

15percent off site advertising fee to advertise on Etsy. Etsy post outside of your control

Etsy is a good example. Etsy is at the simpler, lower side of the spectrum.

If selling your products on an online marketplace isn't the right fit for you Don't fret. There are plenty of alternatives available.

Selling digital downloads on your website

For selling digital goods outside of a marketplace, you can choose between two different options:

Sell and build your own site

Utilize an all-in-one platform such as

Unfortunately, along with the great web-building ability comes the responsibility of a great website.

Finally, the cost to build your own site for selling digital downloads could rapidly add up.

For many small business proprietors, there isn't enough time or money to build a new business at the beginning. If you're hoping to get your business off the ground, an all-in-one platform like offers the very best of both worlds.

With , you can:

Easily accept payments through PayPal and Stripe.

Many of...

Just a couple of clicks to start selling digital downloads through . Sign up for a free account and sell your first digital download today.

OK, you have all the "what" as well as the "where" in order. Now you can begin selling your digital download -- and our next section is all about making those sales soar.

Five ways to make sales and marketing your digital downloads

1. Use email marketing to spread the word

With an ROI of $36 for each $1 invested  Email is among of the cheapest and efficient tools to market the digital download you have made.

In this case, Ryan of Signature Edits offers subscribers a sampling of photo editing presets in exchange for their email addresses.

Once you've built your list of email addresses, you can send out emails to inform your readers about your digital download.

These are additional resources to make the most out of your marketing emails:

Email is probably our top marketing channel for creators, but this next one is another close contender.

2. Build buzz on social media

Social media is an excellent way to generate buzz about your digital downloads, specifically when your audience is young. 59% from Gen Z and 55 percent of young people discover products on social media.

Organic social offers you the an opportunity to connect and create relations with your viewers as well as your community. It is possible to use Twitter to connect with others who are in your area and share news in your industry as well as your preferred applications.

This could be the reason that over 62% of marketers claim that ads on social media has proved in some way effective for their business.

These are some helpful articles that will aid you in your social media marketing:

Email and social media are excellent tools to bring visitors to your site. Once they're there the next step is to direct them your page's product to help them cross the finish line.

3. Design a website for products which converts

A good product page can mean the difference between visitors clicking on"back" or clicking the "back" button, or clicking the "buy" button on your website.

The solution to this query is your distinctive value proposition (UVP) It is a concise statement that describes the way you will solve your customer's problem better than others.

Your UVP will inform visitors that

Your product can help them solve their problems.

What are the reasons why people should pick this product over the one offered by a competitor.

It is an element of your product. While benefits are the effects this feature makes to your client. Also, the word "feature" means that they are about the product. Benefits are all about your customers.

Know your audience. If you did some research on your customers when making your download idea, you have a good understanding of your audience's needs and goals. Refer back to that research while writing your sales letter.

Create a scannable website. It is common for people to spend just 5.59 seconds per day looking through a website's written content. Make use of the bullet point and headings to break the text, keep to one distinct call-to-action (CTA).

Optimize your product descriptions for search. Use search engines (SEO) to help the right audiences discover your product organically.

The page that sells No-Code MVP  The online course of No-Code MVP is an excellent sample of the copy used on sales pages.

No-Code MVP utilizes scannable copy and clearly stated benefits that help users decide, "Is this product right for me?" And the use of bulleted lists, emojis and bolding makes your attention and make the text simpler to comprehend rather than just a text block.

Okay, the first three tips get customers ready to buy the digital files. After they have completed the checkout page the fourth point can help you bring in additional revenue.

4. Sell more downloads with upsells or cross-sells

It is the process by which a company suggests that a client purchase a more advanced or enhanced version of the product during the checkout. On the other hand it is the process of recommending customers purchase additional products or products related to their cart.

Makes it simple to make it easy to add upsells product in just a few steps. Here's how.

On your Product page  Select the item that you wish to provide cross-sells or upsells on, then select "Edit".

Visit the "Pricing" tab. Scroll down until you can see"Upsells" in the "Upsells" block.

Click "New upsell", then select the products you want to display during the checkout procedure and choose if you want to offer a discount.

Click "Create". Your upsell promotion will show when a potential customer attempts to purchase your base product. And just like that it's time to increase the chances of cross-selling and upselling.

The fifth and last point is about what happens after your customer hits the purchase button.

5. Ask for customer feedback

We've come full circle. In the beginning you consulted your audience in order for ideas for your online download. Now that your product is up and running, you're ready to learn from them again.

After your digital download launches Ask your clients to provide comments. More you know about your audience, the more you can aid them to succeed, and help them continue making valuable products.

Facilitate clients to give comments, regardless of whether it's taking a five-minute telephone call to hear their feedback or sending out another survey through Typeform or Google forms .

The collection of customer feedback via reviews or testimonials could boost your profits.

In displaying the results of your customers to potential customers, you say, "This could be you." The more testimonials you've got your business has, the less it is for you in convincing potential buyers to buy your next digital download.

As an example, this review on the entrepreneur's and mind coach Becky Mollenkamp's coaching page illustrates the importance of Becky's service, her coaching services.