How can you make your Social Media Video Ads Compelling

Here's how to incorporate these elements into a standout video ad that makes people not scroll and instead click.

We'll cover how to:

1.    Tailor your social media ads to your audience's behaviors
2.    Use storytelling techniques to help drive your video marketing strategies
3.    Connect your story by using captivating images
4.    Incorporate user-generated content into your videos for marketing
5.    Amplify your video ads with captivating audio
6.    Your marketing videos should be mobile-responsive

Tailor your social media ads to the behavior of your target audience

Before writing a script or filming examine your audience's behavior on the internet to determine the content they are engaging with. This will influence the type of content you produce as well as the message you convey, and the platforms that you use.
This is where you should start:

1. Review your most effective social media posts. Which videos had the highest number of engagements or generated the most sales?
2. What social media platforms are your most engaged customers on?
3. What trends in social media videos do your followers follow the most?

Use storytelling techniques to drive your video marketing strategy

Beginning: Sway people within the first 3 seconds

This is the most important element of the video advertisement because it determines how many people be interested to watch the entire video. When creating your hook, consider what is likely to pique the viewers' interest.

Make use of captivating visuals or ask questions or give a quick teaser of what the video will be covering. You should think about ways you could bring out emotions, such as suspense, humor, or anticipation, so that viewers are interested in the way your tale unfolds.

In the middle, call to discuss the issue you're trying to solve.

Take a look back at your audience's study and determine the most common issues and the ways your service or product can alleviate this pain point. It is here that you can establish your brand's message.

In this case, you could present a comparison of a prior and subsequent scenario or use a customer testimonial to highlight a transformation. Let viewers experience a day in the life of an ideal client and demonstrate how your service or product made their life easier. It is also possible to think of using visual metaphors to symbolize the problem you're solving by using a unique way.

Remember to focus on benefits over features. People want to see what results they can see and what your product or service can help them.

The ending: A clear call to the action

If viewers are staying for the entire duration of your presentation, you have to guide their next action. If you're asking them to make a purchase or sign up to an online program, download an eBook, or learn more about your services, be clear about the next steps you want people to complete.

See how these brands incorporated storytelling into their video content

Make sure your story is woven together using compelling visuals

Visuals that are captivating will help tell your narrative, help reinforce the message of your brand, and will keep your viewers interested until the end. They are a crucial part of your video ads, which means you'll need to plan your strategy. Here are our best practices to make a video advert that's visually stunning.

Define your brand guidelines to maintain consistency in your brand's visuals

Your brand identity should be easily recognizable. A style guideline will make sure that all videos are consistent with color, fonts and logos, as well as on-screen text, transitions as well as music and images. This consistency builds trust with viewers when they are exposed to more content.

Choose your topic and use it as the primary area of focus

Include animations, graphics, as well as on-screen text within your video

Utilize stock footage, AI-powered software

Examples of visuals done right

Include user-generated content in your marketing videos

User-generated content (UGC) can be defined as any material created by customers, employees, or people you pay to create videos from the perspective of a first person.

Collaboration in collaboration with UGC creators comes with advantages for brands. Marketing teams save the time and expense of outsourcing video production and viewers find UGC more trustworthy since it acts as social verification.

Here are a few genuine UGC-style videos that can serve as great advertising on social media platforms:

• Video testimonials showcasing the personal experiences of users who have used your product or product or
• Unboxing videos that feature the creators tearing open a box
• Demonstration videos where creators create videos of themselves incorporating your product or service to their routine
• After-and-before videos that show the changes a client experienced after using your product or service

Have a look at these UGC videos for inspiration

Enhance your videos with captivating audio

Make your marketing videos mobile-responsive

About 70% of the video viewers in the US watch videos on their mobile phones. So, video ads must be designed to work best on smartphones.

Here are some mobile-responsive best practices:

• Utilize aspect ratios appropriate for either square or vertical formats when you post on Meta, Instagram, or TikTok, and horizontal formats when posting on YouTube
• Select a resolution that's good quality, but not so massive that it slows the speed of loading.
• Be sure that the text's size and font are easily readable on screen and in thumbnails

When thinking about timing, your video ad isn't required to be a motion image. In reality, social media video ads should run between 15 and 60 minutes that can be reused across multiple media channels.

A captivating social media video ad is a powerful tool for building brands' recognition and driving sales. When you know your target audience's habits and issues it is possible to develop videos that are engaging and solves their problems.

It's important to keep viewers engaged by providing engaging visuals as well as customer stories and great audio that's designed for viewing on mobile devices. Your ads will build brand recognition and motivate users to take action.