How can you make lead magnets for free
Lead magnets can be a great way to grow your list of email subscribers. For those who sign for emails from you, provide them with a free piece of content or downloadable resource. Think of it as a gift!
Another reason you should offer the kind of download that is free is to create authority which means you're the authority in the field. Some lead magnets even show customers directly how to resolve a issue in order for the potential customer to realize they should indeed hire the creator for assistance.
Let's look at how you can make a lead magnet.
Prefer to watch instead of to read? No worries! Check out the video below to learn the steps involved in building it!
Step 1: Pick your type of lead magnet
First, think of what type of lead magnet you want to create. Some popular lead magnet options include:
Long form guides or an ebook. If you're skilled at writing or you have an audience who likes long form content they are both excellent choices.
White document or paper. They can be particularly compelling when you have unique personal data that you wish to make public or if you can gather it from different sources.
Checklists, templates or templates. They aren't as demanding writing, but require some formatting skills.
Industry specific lead magnet. For example, recipes or meal plans are well-liked choices among creators within the fitness and health space.
For a lead magnet example in this blog post, we'll offer an example list of.
Step 2: Brainstorm your lead magnet topic
When you've decided on the type of lead magnets you'd like to offer, you'll need select the subject. The subject should be interesting enough that you can offer your email address, however it shouldn't be enough to be so important that you can make a profit from it. Balance is everything!
Think of something that should be fairly easy to produce and leverages your existing skill set. You can also conduct a simple Google search to ensure that your subject hasn't been addressed by an abundance of articles that are free to read so that you don't waste your time creating content that needs an email address in order to read. If you are covering a topic again, think of ways to enhance your lead magnet to be more thorough and more appealing.
In our example of a checklist suppose that we're an experienced entrepreneur that is knowledgeable about outdoors activities. It is possible to provide a checklist on all the gear that one requires if planning a backpacking trip that spans multiple nights. journey.
Step 3: Do all the research you need to do
Step 4: Write your draft
When you've had your data completed, it's time to begin writing. Many people start with an outline while others prefer to sketch rough drafts on sheet of paper. Your process for writing is completely dependent on you, but in the end, you'll need to let your creativity be flowing and modify it afterwards.
In our example of a checklist, we'll start with throwing every possible relevant idea related to backpacking onto the web page.

Step 5: Edit your lead magnet
After you have a full draft, you'll want to revise it. Reread the draft and determine if there's the chance to improve the draft. Maybe you add some new ideas, or maybe you eliminated something more irrelevant. Ideally, you'll have another person edit your document for you. However, if you're the only one just make sure you edit your document after you've taken some time to relax.
In our checklist Maybe we'd like to add some new ideas, or
make it more detailed. So, we could add links to specific recommended sporting equipment. This adds additional value by preventing the lead time on research.
Step 6. Proofread
After you have your lead magnet drafted then it's time for proofreading. Two tips to help you proofread it. First, use a tool such as Grammarly to help you catch mistakes in grammar and spelling (we employ it as well!). In the second step, listen to your work to ensure the ideas you have written are presented the way that you want.
Another tip: consider proofreading right at the beginning of your workday when your brain is refreshed and you've taken the time to remove yourself from the text.
Step 7: Design your lead magnet

If you decide to utilize any sort of free lead magnet creator instrument, tool or generator, make sure to review their terms and conditions of use and that you're in compliance to their guidelines.
If you want to create a checklist for your needs it is possible to build a table within Google Document. Google Document itself. After formatting it to suit your needs, select the File tab, followed by Download, and then select PDF document. Now, you've got the file that can be used as a lead-generating tool!
Don't forget, as lead magnets are cost-free, there is no need to stress about the format. It needs to be polished and readable. But your lead is coming to you with the details rather than the layout or layout of your document.
Step 8: Distribute your lead magnet
Offer lead magnets in
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