How can you increase your company's growth in video production?

Nov 5, 2023

There's a sense of satisfaction that comes from taking on tasks you enjoy. It's thrilling to purchase a brand new car, relocate to the new place, or even start the business on your own. But, while some people prefer a more private method of self-starting, when it involves making movies and videos, working in an enclave of one could be an intimidating job.

We had a chat with one of our directors-- Ibrahim Zafar from Lens End Media and discussing his own story of turning his passion into a business, and transforming his solo company into a flexible, tight-knit team adept at tackling any video related project.

If you're planning to grow your production business and take on more challenging (and profitable!) video and films for branding, you should follow Zafar's example. Let's take a look at his knowledge and share the strategies and tricks to expand the video production business you have.

Improve, learn and network.

Experts exactly what they offer is a group of virtual skilled professionals that specialize in video. Connect with colleagues, increase the network of your contacts, learn from classes, and so on.

The initial step

There are many professionals who work in the field of film and video is difficult to get into the field. But, Zafar recommends starting small and then working in a slow manner. While there are some production businesses that are large in their beginning however, most of them are small and expand as demand grows. Zafar's first job was as the director of Zafar the first couple of years of career was as a producer, director as well as a shooter and editor for different assignments. He also had the responsibility to create, pitch and execute a plan in a turnkey army of one production firm.

In the end, his plan of his company was completely shifted from his 'army of one', which was a firm where he wore all roles -- to become more of a CEO as well as a film director with a group of skilled film makers at his side.

When asked how others might benefit from his insights in their quest for new ways to build their own brands, as and branding, his advice was to add value.

"Doing everything from beginning to the end was my preferred method of working. So, involving people into all stages of the process was completely new idea to me. It's been natural for us to need assistance since we've grown. It's the most efficient way to handle transitioning from a solo director to a company." Ibrahim Zafar

   Your hobby can become your job  

One element of Zafar's career that's inspiring is the fact that he was able to enter the field after having an entirely different career.

"I worked as a consultant prior to that traveling to different nations for major business. In my spare time, I'd get out to make videos to have fun, and also shoot internationally "day-in-the-life" content. It was at this point that I realized my passion in photography. It took a while to develop," Zahar explained.

For Zafar videography was an obsession and passion that he indulged in at a leisurely pace in the pursuit of acquiring to master his abilities and manner. With the help of his wife, Zafar admits to taking the choice to work full time and embark on his goals of a career shortly after getting married.

This journey full of challenges but Zafar's career change was in keeping with COVID-19. There was also a positive element to establishing a completely new profession amid an illness that can be deadly - it meant that Zafar was finally able to rest and fully focus on his clients' demands and requirements.

Be aware of when it is time to reach out for help

Initially, Zafar only needed to believe in himself and what was demanded of him by his customers. If you have the same mentality, the procedure is efficient (and profitable) control of every phase of production right from beginning through the final stage.

However, Zafar admits he needed to get some additional support here and there in order to ensure he was on top of his work.

"I was aware that I needed to expand the size of my company However, there was plenty of work to do in the course of caring for clients and also the setting in motion the building stage for making money, developing your brand's reputation, and navigating social media, so my hours were spent trying to complete everything in one go." Ibrahim Zafar

Three steps to begin growing your company's video production

1. You must be cautious when creating videos for your marketing tools

Professional producers and filmmakers, it can be difficult to enter the business -- begin in a modest size, and then expand organically. There are some production companies that are instant winners or have received awards majority are born from humble beginnings and then grow when demand rises.

The start is the most significant element and your strategy for marketing must reflect this too. You need a certain attitude and determination to manage the mindset of the army in order to be successful early on.

"Doing everything from start to the end was my principal method of working. So, including other people into this process was a new concept to me. We've naturally needed more help during our expansion, which seems to me to be the best approach to move from a single director into an organizational." Ibrahim Zafar

2. Your passion for creating films into a video advertisement business

It's not unusual to have many streams of revenue within our present economic environment. It's true that nearly 39% adult citizens within the U.S. work on the side as an extra work. If you're shooting or creating videos for fun then you can make it the recording of and marketing videos-related business.

Other videos that you can add to your products and format checklist, based on the level of your expertise- can include:

  • Explainer videos
  • Animation videos, 3D animation or animated video
  • Interactive video
  • Live-action movie
  • Commercial videos and Corporate Video production
  • Videos and documents to Non-Profit groups
  • Motion graphics

3. Learn about how to manage your work and cut costs.

As you transition from the army of one to a leadership position for your team's younger employees, you'll need to switch from focusing solely on the videography. Instead, it is important to look towards production, cost management, and company growth.

If you're looking to put a focus on budgeting as well as cost reduction this could be necessary to cut back on salary in the initial few years, as the business grows.

   Tips to scale the video production of your business  

If you're seeking cost-saving strategies in addition to strategies for growing your production business, AI tools and automation could be the best option.

The writer's block is easily overcome by making application of an AI program to write scripts.

How much time do you devote to an electronic message

When you've got the written script the camera crew will be able to use it when preparing. If you're starting your first company in video production, it is possible that you aren't connected to skilled presenters. If you're trying to make yourself appear on camera or work with someone who doesn't have confidence in the anchors of TV news Teleprompters could prove to be an extremely useful tool.

It is easy to accomplish using text-based video editing

lets users edit video that are of excellent quality just as editing the contents of documents. The text-based editing program comes with a built-in search feature that allows users to search for cuts and videos quickly. Additionally, the program lets users take out empty and bulky words as well as longer interspersed pausing.

   HTML1 Bring value to the design you have created  

If you're considering the same field as Ibrahim Zafar's, think about following his advice and be aware of the benefits that a film production business can provide you with.

When you're done, you'll be able to show the true significance and merit of your efforts later on, so improve your efficiency, not harder until you are successful in making a profit which allows you to move on the next level.

   It first became accessible on the 20th of December, 2021. It was updated on 17th August 2023.

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