outsourceeasilycom Blog

How can you increase sales at restaurants using WordPress

Apr 22, 2023

Contents

     Reader Disclosure

You're incredible. Your restaurant business is intact following the outbreak. You've proven your worth and showed a lot of grit and business acumen. That's probably the reason why you're there!
   
    Costs are rising and the economic slowdown can cause other entrepreneurs to consider putting their feet and sand. However, yours is not like the others. It is clear that you need to be proactive and progressive so that you can increase the sales at your restaurant and to continue growing your business.

This tutorial will show you how you can set up your WordPress site to receive orders without the need of a third party platform. You will also be able to regain full control over your online orders.

We'll help you discover the immense potential your internet presence and community hold for your company.

Find out the most effective ways to maximise the potential of your WordPress website and cash in on the growing popularity of the membership model which is taking the food industry to the streets.

What are the tools you'll need

If your site is merely an online portal to display your menu as well as give contact details to make reservations, you'll need to catch-up to do. However, that's fine.

You only need a handful of plugins and connections to turn your WordPress website into a powerful marketing tool and challenge huge chains.

This is also extremely simple, using a small amount of inside information. It doesn't require any tech expertise to do this.

WordPress is also a great platform and has made it simple for those who are not tech-savvy to operate their businesses online. There is no programing required.

The tools that you'll need:

  1. WordPress is among the top used content management system (CMS) with about 810 million sites.
  2. Easy Affiliate: The "all-in-one" affiliate-related software that works in conjunction with WordPress

How can you increase the sales of restaurant through WordPress

Step 1: Choose The WordPress Host and the Theme.

If you do not have your own WordPress site (sorry that well-known websites such as Wix and SquareSpace don't come with all the necessary features) you'll need select a hosting provider.

After you've registered your domain you'll have to select an WordPress theme for your restaurant.

2. Install the plugin

The most widely used WordPress subscription and monetization plug-in and for good reason. The ever-growing list of integrations and add-ons makes it extremely versatile, which means you can design the perfect subscription program for your customers.

follow the link for more information on how to install WordPress

You can do:

  • Profit from the growing trend in the industry of restaurants of subscription-based services with recurring annual or monthly charges.
  • To increase sales at restaurants, giving rewards to loyal customers or discounts only available to members boost sales in establishments by providing members-only rewards, loyalty points or discountsfor regular diners,
  • and build a community that is comprised of loyal and devoted customers.

It's not just big chains that are taking advantage of subscriptions. We'll dive into more detail on how restaurants of diverse in size are taking advantage of their websites to create new membership services that are innovative.

Step 3: Add WPCafe as well as WooCommerce plugins

You've worked hard to develop an outstanding menu, provide excellent service, and expand your client base. Then, why would third-party platform charge you ridiculous commissions and fees?

DoorDash costs a staggering 30 percent for its full built-in marketing plan. Even if you prefer not to participate in their marketing and instead pay for 15 percent for delivery 15 percentdelivery cost, your company will still be marketed at your competition.

This means you can recommend your clients to these applications from third parties. Who's to say that you'll not lose to competitors spending money on marketing which is a priority?

Furthermore, you're at the hands of changing policy and conditions.

With WPCafe it's easy to publish your menu, set your hours of operation and also the total number of reservations you can make and also the cancellation policy, and much more.

With WPCafe and WooCommerce it is possible to maintain full autonomy and complete controlover your activities at one-third the cost of hosting services.

Step 4. Upload Your Menu

The time has come to the menu items you want to include.

In WooCommerce, under Products add descriptions. Include tags and categories such as starter, main, soft drink cocktail, gluten-free vegetarian etc.

You also have the option to upload photos of the food you serve so that people will be capable of seeing what you're serving them.

5. Build customer loyalty with an active membership program

Now you have all you need to run your restaurant online using a third-party system, so now is the time to think outside of the box and find ways to create the loyalty of your customers.

Happy number: a 5% increment in loyalty to customers generates more than 25% growth in revenue.

It is important to encourage customers who are already patrons and encourage them to come back.

     Yet, loyalty to customers is at a low point.    

Costs are increasing and impacting how customers feel about their brands.

Here are some not-so-happy stats One-third (30 percent) of customers say they are less trusting in the brands they trust, and 22% of them think they're trust in brands is declining.

Companies must find ways to create value (or when it comes to perceived value) for the clients they serve. And membership programs could be an effective solution.

By joining a club that rewards returning customers with exclusive deals as well as online content. You can also utilize your brand new platform to sell cross-sells or upsells of products in addition to drinks.

Watch out for helpful ideas and examples of how to run effective member programs.

The setup will provide consistent and predictable income that makes budgeting and forecasting a significantly easier.

Furthermore, if you offer several levels of membership to your customers can upgrade their membership plans as they become more active with your company.

It's all possible and is made simple with.

Step 6 Step 6: Make the Snowball Effect with Simple Affiliate

In the industry of restaurants the goal of increasing the satisfaction of customers has another benefit which boosts the overall revenue by bringing customers in!

Dining out can be a social event that's social. That's what makes restaurants different to, say, retail outlets. People are looking for a good dining establishment and the ability to share their experience with loved ones, friends or even their partner.

That's why it is crucial to ensure client loyalty is so importantin the world of restaurant. Be sure that your customers are coming to you, and they'll be bringing many more guests along with them. Be loyal to the clients and even bring additional guests with them.

Check out what's known as"the snowball effect!

Membership programs may increase the"snowball" effect. Offer rewards to customers who invite family members or guests to restaurants. Also, invite them to join the club's membership program too.

You're not only making sure your clients are returning, but you're increasing the number of customers who come through your front doors.

Affili-what?

Affiliate programs are where individuals get paid for sharing information about your brand with people. Every "affiliate" is given an exclusive URL to your web page. If someone purchases or becomes a member of a group through your link, you can be rewarded!

Through Easy Affiliate, you'll have the opportunity to give your members a reward by allowing their families and friends to become members. What do you need to do.

  1. Add Easy Affiliate's plug-in to your WordPress dashboard
  2. On the WordPress dashboard, navigate to Simple Affiliate and then the Settings..
  3. Click on from on the Affiliates tab.
  4. Then, where it is located "Registration Typeat the top, Then, where it reads Registration Type at the top,select the Private option.
  5. It is possible to turn on the Auto-Add Affiliates option which will ensure new users receive an affiliate link for your website.
  6. Click on the Advanced tab.
  7. Edit the welcome emailto detail how everything is working to members of your organization.
  8. The option is to choose to edit your affiliate sale emailto automatically send an email with such the voucher every whenever someone registers using the promotional code.

It is important to note that Easy Affiliate is designed to provide affiliates with the chance of earning cash-based commission on every sale from their unique link. If you're planning to offer vouchers to customers who can be utilized in your establishment make sure you change your settings as well as the Ts & Cs to reflect this.

Methods to reward members and increase sales at restaurant

Offers to reward frequent diners by offering special Offers

Keep in mind that by keeping your customers loyal by ensuring their satisfaction, you'll save money for the future.

High-margin menu items at a discounted price

Are you worried about reducing the margins of your business already stretched, offer discounts on products from the menus that are marked up significantly, such as appetizers and drinks.

Set minimum orders

You can also specify the minimum purchase requirement (e.g. no drinks when you pay $X for the main) so that you are getting the most benefit from this deal.

Create a time for happy hour that is only open to members.

Or you could run only special promotions for members to drive sales in slower times. Whichever is most beneficial to your business, while increasing the value to your clients.

Comedy Central Season 6 Episode 9 GIF by Workaholics - Find & Share on GIPHY
Make sure that your house always wins!

Take a strategic approach to Increase Size

Participating in a membership-based restaurant program will give you numerous possibilities to increase the revenue of your establishment and also to cross-sell and up-sell your products.

It's time to be smart.

Explore ways you could incorporate promotions into your membership programs in order to motivate customers to increase their spending.

Another option is to use package or combo packages. Someone who normally orders a main and soft drinks for around $20 could get enticed by a combo offer that includes dessert and wine valued at $28.

It's possible to use data from existing customers' purchases to create deals based on items they've already bought.

If this is the case, for example, if your patron typically orders the same meal each time you go to the restaurant and you offer a reduction on a bottle of wine that goes nicely with the meal. Give a discount for a dinner at a cost with a similar flavor and flavor.

You may get your new device or a higher-priced purchase which they'll come back to.

Create an online hub with a unique identity

Membership programs aren't only about offers and discounts. It could also be an area where customers can feel valued and are member of a group that is unique.

The process of setting up installation is easy and straightforward and BbPress provides a single administration area which allows the user to effortlessly manage and control forums.

If your patrons are receiving maximum value out of their memberships more likely they will stick with your establishment. This will be a win-win for everyone involved.

Five examples of membership programs which can increase sales at restaurants

1. Drink Clubs

These drinks are costly too. the relatively low cost as well as a strong perception of value, drinks can be a good way to take advantage of benefits of membership and discounts.

Give them discounts on drinks and guess where they're planning to dine? At your restaurant, of course.

Below are three examples of businesses that have their membership programs around alcohol:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly membership to its wine club.

Members can bring home three bottles of the restaurant's "wine this month" with tasting notes and recipe pairings.

The choice of club may be made from wine clubs which are red, white, sweet, or varieties of club, based upon their preferences in taste. They can either enjoy the wine at home with their meal or have them delivered.

The members also enjoy various other benefits including gifts for birthdays of $15 as well as 10% off carryout or catering and also discount on wine tasting and wine-tasting events.

Cooper's Hawk also offers gift membership! It's a great choice to those who enjoy wine, as well as corporate gifts. It's an ideal way for restaurants to raise sales as well as introduce clients to their firm.

     Boris and Horton Coffee Club

East Village's very own pet-friendly cafe has a subscription to a cup of coffee for the duration of a month.

The members get eight monthly drinks (which typically costs as much as 40 dollars) for just $25.

This program is especially suitable for independent, small businesses with a solid community. That's the case for B&H's pet-loving customers.

Panera Sip Club

Panera offered the $8.99/month unlimited coffee subscription beginning in February 2020. The subscription was a great success. Following year, Panera's customer base had exceeded 40 million..

Three years later, Panera has extended its offerings to include a wide range of hot and cold drinks.

In an interview with Fast Casual, Panera's chief brand and concept officer Eduardo Luz, explains the benefits of its free model:

"Subscription services could be viewed as"table stakes" in a range of industries. Coffee was a service which we believed would be a good fit into that framework for a better and cost-effective option [...] in addition to offering the possibility of earning an ongoing revenue."

2. Frequent Diner Member

This model is a membership system where diners pay a monthly fee to gain benefits and discounts. If more people dine in your restaurant, the more you can save and the more revenue that you could earn from them. everyone benefits!

Oprah Winfrey Car GIF - Find & Share on GIPHY
Everybody wins!

Blood & Sand

The St. Louis restaurant Blood & Sand, members have to pay just $15 to enjoy various discounts including:

  • Discount of 20% off their charges
  • 30% off wine on the go
  • Champagne and an appetizer are complimentary.
  • New member sign-up bonus
  • Table assignment with preference
  • Reservations guaranteed for midweek
  • The drinks are free every when you return 10 times.

3. An Exclusive VIP Experience

This kind of arrangement the members are charged a fee to be treated as a VIP. The goal isn't to increase an image for your customers but rather, providing your customers an extraordinary, lavish luxury, VIP treatment.

M Den

Within London, Gaucho steakhouse and M restaurants have collaborated in the creation of M Den, a private members' club offering exclusive discounts as well as invitations.

The cost for a year's membership at each venue costs PS1000 (about 1240 USD) and also includes offers that VIP members can avail, such as:

  • The invitation to join the "M signifies Monaco" Formula 1 Grand Prix long weekend.
  • An individual bottle of premium spirits that they prefer.
  • Members-only Lounge access to the events once every year.
  • Reservations to guarantee restaurants as well as VIP lines.
  • Access to the Members Lounge for unlimited members and 5 guests or more.
  • Four tickets for exclusive shows featuring athletes.
  • Social gatherings every month.
  • Concierge service available to help with accommodation, travel or events.

Members also get access to The Portal which is An online portal that provides information of upcoming events and extra advantages.

4. Community-Supported Restaurant Memberships (CSR)

This is a great alternative for restaurants that are in need of financing in the early stages. It works on the lines similar to GoFundMe or Kickstarter However, this is specifically targeted towards establishments.

Customers pay an initial amount in order to exchange the exact amount (or greater) for services and food at a later date.

You benefit from an immediate cash infusion that could be used to pay for improvements or expansions. The patrons of your business benefit from increased profit.

Lenoir

Austin-based Lenoir restaurant provides patrons with the opportunity to become an integral part of their CSR.

They provide 3 different types of investment

  • You can get $1200 from their account for house.
  • The amount of $2000 will provide you with $2500 on their house account.
  • The $5,000 amount will grant homeowners a home account of $3,000 and a five-course exclusive dinner complete for eight people at home or in the dining area ($3,000 worth) Two sharpenings of knives for free, priority access to certain events and reservations prior to the event.

5. Content Hub Membership

If your establishment has strong branding and authentic origins in the cuisine, you can use this recipe to developing a website that provides members with content.

Produce behind-the-scenes instructional videos which share cooking techniques, recipes Food stories as well as pairing recommendations.

      L'Oca d'Oro

It is located in Austin L'Oca D'Oro, a restaurant located in Austin is a place that has received awards. An unbreakable connection with the brand and the restaurant's Italian food items.

They offer 2 subscription types through their website. For those who love food and food, you can opt for Fiore's Regional Pasta Club, priced at $90 per month. For those who want to become Sommeliers can join the Wine Share Club at $65/month.

Every month, members will be allowed to join The Pasta Club not only get ingredients, but pantry necessities as well. The members also get the opportunity to taste Italian traditional recipes.

Participants take part in a cooking lesson with chefs Fiore Tedesco for a trip through the countries and cities that influenced his culinary style as they share stories and recipes along the way.

L'Oca d'Oro combines subscription deals as well as online content to create an exclusive and unique experience for their clients.

We'd like to hope these suggestions can inspire you to develop incentives for your customers that reward loyalty, earns you recurring revenue, and in the end, increases sales.

Conclusion

We've shown you how to do it, and now it is now your turn!

It is important to configure your site to accept deliveries so that you're not at the mercy of Third party platforms that host your site. Take back your independence with WPCafe.

Now is the moment to think about your ideas! Consider the different types of membership programs would be most suitable for your restaurant, and then get the revenue going!

This is a quick review of the steps you must take to boost sales at your restaurant via your site:

  1. HTML0 Select the WordPress theme and host.
  2. Install the plugin.
  3.       This extension is compatible with WPCafe in addition to WooCommerce plug-ins.
  4. Make your personal Menu.
  5. Enhance customer loyalty by using a program for membership.
  6. Create the snowball effect using Simple Affiliate.

Did you find any fascinating restaurants with membership plans? Have you got any ideas about how you can increase the sales of restaurants using WordPress? Please share them via the comment section below.

cta character

Take Action Now!

Profitably increase the revenue of your restaurant by hosting your own membership programs.

This post was first seen on here