How can I make an interactive video with Blog

It's not just great news for technology and video enthusiasts. This is great news for businesses too. This isn't just entertaining to look at. The research shows that it's 32% more memorable and three times more enjoyable as compared to traditional video.

"The studio is the next step ahead. It's extremely user-friendly." Ian Dewhirst, Producer, Colada Creative

What exactly is an interactive video?

Let's start by defining the fundamentals. What is an interactive video? Traditional passive videos allow viewers to pause or stop and then play back the video. Interactive video can be a means to encourage engagement throughout the viewing experience. It can be in the form of storylines which branch (like the games you played on video when you used to play as a child) Shoppable product overlays along with informative hotspots and other things.

over a lengthy period, over a lengthy period over a lengthy period, it was the only choice for those willing to put in the time and money for it. It is now easy to turn each video into an experience that is engaging. The best thing about it? Our team manages technology and ensures that the technology is secure and provides 24/7 assistance which allows you to easily move your videos onto the next level.

How can you create an interactive video using just five steps?

If you're looking to get out of your way look over the steps below.

Step 1: Select what kind of impression you'd like to make

There are many diverse applications that are able to make animated videos. But, the following are the most well-known:

YouTube videos designed for eCommerce interactive videos can turn any video into a unique experience that can be purchased. Include clickable elements in your videos that take viewers straight to webpages of the product, or even add something directly into your shopping cart after they view.

Stories that are branched The popular and eminently common video format allows viewers to choose from predetermined pathways based on their preferences and desires, guiding viewers through an experience customized to their taste.

video training and eLearning as interactive video permits users to add layers and checkpoints to the content itself. Teachers as well as HR professionals. Checkpoints are able to be integrated into video to ensure that viewers are engaged and are able to retain information. Additionally, you can provide information for viewers able to watch at their own schedule.

2. Choose the components you're looking to integrate

If you've settled on your experience of watching, we offer full features which you can use to make your videos interactive. Here are a few options you can use to create an experience that's interactive.

HotspotsA hotspot could be defined as a component that is capable of being clicked on or tapped in the movie, that could trigger other actions (think adding items to your cart and understanding more.) at the point of being selected by the user.

TimersA Time trigger let the creator open up parts of the film within a specific area, without the intervention of viewers, for instance moving to different locations in the film or opening overlays and other.

Overlays Overlays do exactly what they say it does. It is an element that can be overlayed over the video in order to give more information including pictures, images, call-to-actions, other videos and more.

branchingBranching lets the player "choose their own route" as they watch crucial frames in the video. It lets you skip parts or looping to create full-on gaming.

The interactive video format is the latest way to present

Videos that are available for purchase . It is a great way to provide your team with an immersive training -interactive videos allow viewers to choose their own viewing experience and boosts the level of engagement in sales as well as the understanding of your viewers. Learn more

Step 3: Create or acquire the contents of the video

Let's first say there's nothing we can say about it. is that there's a good quality. There is no need to create video content specifically to provide the user with an interactive experience in order to be an all-in-one-shop. It's possible to recycle or reuse content with interactive elements, by adding these elements in any video. When you're creating new video content, there are some things you need to remember.

Storyboard, Narrative boardEspecially in the event that you plan to develop an interactive component that's more difficult (like the branching storyline) It is recommended to invest some time at the stage prior to production to figure out how many storylines you'll need to investigate.

If you're thinking about thinking about a trip, ensure that you're aware of the reality that there are lots of options could result in being too saturated with things that are good. "The best, easiest and clear experience is one with the greatest quantity of interaction" says Jack. "Opt to choose two alternatives in the final section." Simple language will assist the viewers understand the content and enhance your productivity. more efficient.

Make sure to hold your videos longer than the usual time when it comes to those with hotspots or overlays. It's ideal to store your videos a bit longer than the normal. This will allow viewers to be able to read any material in the video as well as take the steps you'd like them to take.

Be aware of the frame Based on the layout of the hotspots and overlays It is possible to think about the position in which the content of the video will be within your frame. If your big overlay will play out on the left side of your screen, you should frame your subject to the right in order to make the post-production process is easy. "This will allow you to be sure that your overlays do not conflict with the different subjects or objects in the scene," Jack says. Jack.

"The advantage of using interactive media is the things that you can accomplish, from shopping videos, overlays or analytics, and even analytics." Jack Brodie, Managing Director at Colada Creative

Step 4: Determine the distribution strategy you want to use

You've made your own entertaining video! What's next? Where would you like it be put on display? It must be placed on a webpage or website in order to operate at maximum capacity. That means you'll have to use marketing channels such as email and social media to guide viewers to an immersive experience.

It is recommended to create GIFs or short looping video assets that emphasize the interactive features that the content. "Show the viewers that your videos capabilities that are interactive right at the beginning of the video" notes Jack. "Not everyone is aware that it is possible to interact with a videos is possible. This is why we need to be clear when we upload photos for promotional purposes."

5. Review your accomplishments

The idea has been conceived to create a video you've created, and incorporated your favorite interactive elements before releasing the video to the world. But... what's the way users actually engaging with your video? Reports and analytics from's go beyond those typical video metrics to provide extremely detailed analysis. It's possible to monitor precisely when and where your viewers clicked on different overlays and hotspots as well in the results of online shopping and many more. More insight = more learning and higher quality videos for your business and your patrons.

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