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How can I make a Video Podcast | Video Podcasting 101

Jul 28, 2022

Today, it's hard to locate a firm that hasn't attempted podcasting at least in one form. Podcasts are an excellent way to engage your customers as well as drive visitors to your website, however often, they don't work because of lack of time or resources.

Everything you'll need to start a podcast is laid out in front of you, however, creating your own podcast becomes easier.

Based on Edison Research, the total number of podcast users grew 37.5 percent from 2017 until 2020, and is projected to increase continuously over the next decade. Podcast listeners aren't growing in one way. The number of episodes available to listeners through podcasts has risen dramatically over the last few years. In fact, there'll be more than 43 million episodes available across every platform as of the beginning of January in 2021. If you're contemplating launching their own new podcast, the initial step must be finding out ways to differentiate yourself from the huge number of other podcasts.

A simple way to accomplish this is through using the video format to go along with the audio that you've made. The number of podcasters who use video is just 17 percent of those who podcast opting to make videos alongside their audio material, so creating the video podcast interactive and appealing is a great approach to capturing the attention of your following.

Let's go for a swim!

What is a Video Podcast?

There are a variety of variations, however video podcasts are the traditional podcasts where the format for the media is video , not audio. Video podcasts can be recorded live or recorded. They could be as basic as an "fly in the air" video from the recording, or use more visual elementslike animated storyboards.

Podcasts using audio and video content: advantages and drawbacks

When comparing video and audio podcasts, you should be certain to consider a range of elements, including the purpose of your podcast as well as the format you select. Video and audio podcasts have their own distinctive benefits and drawbacks.

One of the main advantages of audio podcasts is the ease of use it provides for listeners. Listeners can access audio podcasts any time and also listen while doing other things like a journey or going to the fitness center. Videos require viewers to be completely engaged by the content. This limits the popularity of audio content. There are occasions that the barriers to entry can work for your business because people are significantly more active since they have to focus on them in order in order to absorb all the content. Also, having using audio content ensures that all eyes are at your website!

Making videos can seem difficult for beginners, however, when you've got the right video podcast equipment and software The process can be quite simple.

Video podcast software

Video podcast equipment

While it is possible to produce a full video-based podcast on your computer but there are additional components in technology for creating videos that could enhance your video content to high-end standard. Here is a brief video podcast equipment checklist to help you in preparing your video.

Video podcast equipment checklist:

  • High-definition camera with multiple camerasA majority of podcasts utilize a 'multi-cam' method to record their videos usually to record different perspectives of an interview which takes place in an studio. Although it's not by any necessity to have multiple cameras, it can provide a fascinating visually appealing experience for viewers.
  • External microphoneat the conclusion of the day, the most crucial element of every podcast is its audio. For the best quality sound, crystal-clear and clear using an external mic is suggested. External microphones are easy to use, and they can improve the experience of your viewers.

Different types of podcasts that include video (and several great examples)

Interview with 'In-Studio'

A video podcast that is an "in-studio" interview takes place in an unoccupied room that is shared with two or more individuals. The studio for the interview may be a recording studio that is used to produce professional content or, more commonly, a 'DIY' home studio.

Below, we'll see how they made use of the in-studio audio podcast to encourage their viewers to participate with their creation of content.

Talking heads

One of the most well-known kinds of video podcasts especially with the increasing reliance on electronic communication is the  remote interview. Remote interviews are when hosts of podcasts (or hosts) interview guests through video conferencing software. This type of interview is perfect in situations where hosts and guests are spread across various locations, as it enables an interview to be conducted from the privacy of each participant's home. With the globe becoming ever more remote, these types of podcasts have become more and more popular. Podcasts that are remote and provide hosts with the possibility of talking to people they might otherwise had to communicate with are an absolute delight to watch grow in the past couple of years.

Static image

Videos that only contain an image that is static are the very insignificant among the options. They're typically a straightforward podcast recording which is played using an image. It is only an image with a single animation that usually has an image of the organization or podcast in discussion. While video that contains static images may aid in connecting with a new viewers (on Youtube, , and other sites for video) However, they aren't able to attract attention or engage as much as alternatives listed. But, they're an ideal entry point into the field of storytelling with visuals.

Footage + audio

The type of podcast that is video includes spoken dialogues that are set over visual footage, be it an animated video or live. A majority of these podcasts contain images of the subject which is debated by others, starting with the stock footage and moving to animated videos.

As you can see, the StoryCorps podcast uses animated video for illustration of a host who conducts an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function a lot like talk shows for the public group of people in a workplace. Think: accounts managers, sales teams, customer service teams as well as other departments. As with Technical Proof, HTML1is the weekly show hosted by Sales Engineering, which discuss new releases in the product along with technical advances and resources to support the teams that deal with clients.

Internal video podcasts can be an exciting way of communicating with colleagues on a secure and secure channel. So if you're looking for new ways to convey knowledge, engage teammates from across the globe and to build communities that can help improve your company's image and its culture, an internal audio podcast might be ideal for your employees.

What do you need to know about creating your perfect video podcast? A step-by-step guide

The steps required to create a video podcast is fairly simple once you have your video podcasting equipment, software as well as other equipment. This article will show you the procedure for getting your brand new video-based podcast to be up and running.

1. Choose the kind of podcast that you would like to create.

The format you choose for your podcast to use is based on what you want to accomplish as well as the target people you want to reach to. But, the good news is that whatever format you select it's fairly straightforward to change it to a brand new type of podcast anytime.

2. Create or film the video that you would like to add.

3. Edit the video to create a new thumbnail.

4. Make sure you upload your personal video.

Uploading your video onto hosting platforms is the ultimate step towards having your broadcast online and accessible on the web - but is only one option for advertising and sharing your videos.

5. Be sure to promote and share your own video.

The top video producers recognize that the way to digital success doesn't end with upload. To increase the visibility of your podcast, the creators of content need to leverage social media amplification on various platforms. It allows users to easily publish their videos on various social media websites along with an easy-to-create video template to start a new show! Take a look here:

Are you eager to step up you game to higher stage? Take your video podcast live

Lights, camera, podcast!

If you've ever thought of starting your own podcast What's holding you? If you have the knowledge, tools and a field you're interested in, creating a truly amazing video-based podcast is in your grasp.

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