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How can I make a Video Podcast | Podcasting 101 - Video Podcasting 101

Jul 28, 2022

It's becoming increasingly difficult to locate a company that hasn't tried a form of podcasting. Podcasts can be an excellent means to interact with your customers and drive customers to your site. They are, however, usually, they don't work because of a insufficient amount of time or money.

Everything you need to start a podcast is presented to you , so that creating your own show is much simpler.

According to Edison Research, all listeners of podcasts increased 37.5 percent between 2017 and 2020 and is predicted to increase over the next decade. The number of podcast listeners isn't the only growing. The number of podcast episodes being sold has increased in the last few years, with upwards of 43 million episodes available across all platforms by the beginning of January 20, 2021. If you're thinking about creating your own podcast venture The first step is to figure out how they can stand out from the sizable variety of podcasts.

A simple way to accomplish this is to use video-based podcasts to complement your podcast that is audio only. It is only one-third of all podcasters opting to make videos in addition to their audio tracks, so creating an interactive, visually pleasing video podcast can help you in increasing your audience.

Let's get started.

What exactly is a video-based podcast?

There are many variations of video podcasts are among the most popular podcasts in which the format of media is audio , instead of video. Video podcasts may be broadcast live or recorded or recorded. They can be as straightforward as a "fly up on the wall" audio recorded during the recording process or incorporate additional visually appealing elements, such as interactive storytelling boards.

Video vs audio podcast The pros and pros and

If you're comparing audio and video podcasts, make sure you consider several factors which include your podcast's purpose and platform of choice. Audio podcasts and video podcasts both have their unique advantages and drawbacks.

One of the biggest advantages an audio podcast offers is the ease of use that it provides to listeners. Audio podcast listeners are able to listen anytime and listen while doing other activities such as going on a journey or going to the exercise routine. Video podcasts demand that listeners fully engage with the content and are therefore less popular when compared to audio. But, in some cases, the hurdle for entry works favorable because users have a tendency to be more attentive in comparison to listeners because of the attention required to enjoy the content. In other words, the video-based podcast ensures that everyone's eyes will be on your face!

The procedure of creating videos may seem difficult for beginners. But once you have the appropriate equipment and software in place, the process is very easy.

Video podcast software

Video podcast equipment

It is feasible to create a complete video podcast with just your laptop but there are other types of equipment for video podcasts to take your podcast to the next level. Below is a quick checklist of video-based podcasting equipment which will help you in your process.

Video podcast equipment checklist:

  • HD camera or several camerasNumerous podcasts utilize a multi-cam approach for their audio podcasts, typically in order to capture different angles during an interview occurring within an studio. Though it is by no necessity necessary to have several cameras, it could add an interesting viewing experience for those who watch.
  • external microphoneat the end of the day. Possibly the most crucial element of any podcast is the audio. For best quality audio and the clearest, most crystal-clear audio, the use of additional microphones is suggested. External microphones are quite simple to set up and will increase the enjoyment for your listeners.

Types of podcasts with video (and several great examples)

Interview with  the 'In-Studio'

The 'in-studio' video podcast interview occurs in one space with two or more individuals. The studio which hosts the interview could be a production studio which is professionally managed or, more commonly it is a DIY home studio.

Below, we'll look at how they used an in-studio video broadcast in order to encourage viewers to take part in the creation of their own the content.

Talking heads

One of the most common forms of video podcast, especially in the age of digital communication, is the remote interview. Remote interviews involve hosts of the podcast (or hosts) talking to guests through video software for conferencing. This type of interview can be beneficial when hosts of podcasts and guests are located across different areas, as it allows a conversation to take place from the comfort of each participant's home. As the world becomes ever more remote, these kinds of podcasts are becoming ever more well-known. Remote interview podcasts, often permitting hosts to talk to those they would otherwise never been able to connect with are a joy to watch grow over the past few years.

Static image

Podcasts with just a static image is one of the least complex of possible alternatives. They are typically a simple podcast that plays on a single image or even a single image which usually includes the logos for the company or podcast organization or podcast that is being discussed. Although video that contains static images could help you connect with new audiences (on Youtube, , and other video platforms) but it does not draw attention and engagement like other formats that are listed. In any case, they're a good entry point into the world of storytelling via pictures.

Footage + audio

This type of video podcast includes spoken words that are presented over video footage, either in real time or as animated. Often, these podcasts feature an image of the conversation among the guests, using video footage from the stock market or animated clips.

Above, we observe what we can see in the StoryCorps podcast effectively utilizes animated video to show the host of the podcast having a interview with the father of her host.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts function as talk shows designed to appeal to an enormous corporate audience. Consider sales teams, account management teams and customer service departments as well as other. As an example, technical proof HTML1is an ongoing radio show featuring Sales Engineering's team . The podcast discusses enhancements to the product and technical advancements as well as resources for support to client-facing teams.

Internal video podcasts can be an effective way of connecting with teams through a secure and safe channel. If you're in search of innovative ways to communicate the knowledge of your team and interact with members who are located elsewhere as well as to build the community of your organization and foster its image, you should consider an internal video-based podcast that might be a good fit for the staff you have.

How to create the audio-based podcast A step-bystep instruction

The steps needed to start a video-based podcast is fairly straightforward once you've got all the required equipment to make the video podcast, as well as software and other tools set up. This article will show you how to set up your video-based podcast and running.

1. Decide the type of video podcast you wish to create.

The type of format you decide to use the format your video-based podcast will follow is based on what you'd like to reach and the audience you want to connect with. However, it's nice to know that regardless of the format you decide to use, it is fairly easy change to a new form of podcast whenever you want to.

2. Create or film your own video that you'd like to publish.

3. Edit the video to make a new thumbnail.

4. Send us your clips.

Uploading your video onto hosting platforms is the final step to making sure your video is up and available on the web. It's not one of many options for marketing and sharing your video material.

5. Make sure to share and promote your video.

Video creators who are successful recognize that their path to success in the world of digital media doesn't finish at posting. In order to maximize the exposure of your podcast video the creators of content should take advantage of social media in order to expand their visibility on different platforms. It allows users to easily share their uploaded content across the various social media sites along with a free video creation template to promote a new episode! Check it out below:

Do you want to get more advanced? Take your video podcast live

Lights, camera, podcast!

You've been thinking about creating your own podcast, then why are you putting away the concept? If you have the right equipment, the right knowledge and an idea that is enthralling you about creating a captivating video-based podcasts is within your grasp.

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