How Asha Downes began her business of natural hair coach which is founded on studies and self-acceptance

Learn how Asha Downes has turned her natural hair experience into a training and coaching business that is built on the principle of radical kindness scientific research, self-love, as well as science.

From a young age, Asha Downes dreamed of being able to have long hair. Hairdressers were her profession. enjoyed having fun with her friends and playing on hairstyles that were different However, she kept getting told that it was not possible to cut her hair that was textured with Afros to the lengths she desired.

The world changed drastically when Asha was nearing the end of her teens. As she browsed YouTube she saw another YouTuber with the same hair style and naturally long hair. Despite everyone saying that this could not be possible, the creator's hair was healthy and well-nourished. Asha knew that if her creator could do it then she was able to do it too.

At present, Asha runs Naturally High Hair, a company that helps women grow their hair naturally by providing personal coaching and informative workshops . She won 's 2022 Fall Creator Fellowship, and we were impressed by her exemplary, thorough approach to caring for her clients. Additionally, she's seeking the highest level of trichology certification in order to expand her knowledge regarding her specialization.

That's how Asha transformed her love of hair into a coaching and education business that is changing the look of women's hair as well as their lives in a positive way.

A passion-driven business that is an authentic business through being authentic

When Asha began to study healthy hair and natural ways to take care of it, she was not the only one. Many women from around the globe were also sharing their own natural hair experiences. She recalls "This was prior to when YouTube was the internet-based commercial platform we have currently, and YouTube users were sharing tips, recipes, experiences and triumphs."

"It was paradigm-shifting to see the huge amount of Black women, all of them discussing the exact identical issue, despite having different locations. Everyone is experiencing this which has been given a new name"The naturally-haired movement."

In the event that Asha was deciding to share her experience publicly and share her story with all the world, she realized she was herself attracted to YouTube because it was the place an area where many creators from the space were already spending time. "I was tempted to join in," she explains. "I did not know exactly what I would do. I wanted to be a part of the group. to."

Her channel Asha recorded everything she experienced as she tried to comprehend and maintain the hair she has always had. This was an intense undertaking because Asha was focused on sharing her authentic self. Her viewers on her channel were enthralled And over time, her YouTube channel and her Instagram page has grown.

"While I was recording my journey in the very early stages, I wasn't taking in the view or the viewers," she says. "It provided me with the opportunity to tell my story with my hair. It was a hit with people and they started to follow."

As Asha's social media reach was growing, her writing process was more organized, and she conceived of new sources for her followers.

At the same time, Asha was working full-time and was living in different countries all over Europe. She looked into hair-related jobs in big companies, however they all didn't seem right.

Asha became a creator just to tell her story of personal experiences. The videos she created in her engaging, clear style resonated with people, and she realized that she could make an effect. The idea of monetization was to enable her to put her earnings back to serve her viewers and improving her abilities. The thought in her head was that her project of passion would transform from a pastime to an opportunity for business if she give it her full attention. In the end all was correct.

Asha was on the move, visiting the Caribbean as the pandemic brought the globe to shut the world. There was no where to stay, or an abundance of spare time, this was a sign to get involved.

"There was no chance that would allow me to do what I wanted to do with my passion. While I was locked down, I was able to be myself that I determined to create my own opportunities."

And so Asha set off to work.

Simple and effective, it's a powerful launch

Asha initially planned to sell the products for hair care in physical form, however an advisor looked over her extensive online presence and suggested she offer private consultations instead. The advice, in conjunction with the difficulties of sourcing items during the global outbreak, led Asha to embark on a journey through the internet.

The initial item she introduced was a one-on-one consultation on building a regimen. There was no clear response from her clients, so she created a simple launch plan. She created an Typeform application, and shared the URL to Instagram along with a description of the coaching she offers.

"I disclosed what I was up to and offered encouragement people to participate," she shares. "I received over 200 applications. The applicants were just applying to coach me therefore they weren't required to make a payment, however they did provide me with their email addresses, and we discussed their hair concerns. After that, I contacted them with a link to the book."

It's a great way to experiment with the idea with no upfront investment. Asha placed her concept into a marketplace that was easily accessible, and then analyzed the amount of the interest was received by her intended audience.

Utilizing the applications, they assisted her in understanding the needs of her readers by expressing their opinions in their own terms, as well as grew her number of subscribers to her emails. People who believed they were the perfect for them would be her first clients as she proved her concept was viable prior to spending hours and millions of dollars on an immense launch.

Asha began meeting with customers However, she soon realized the needs of her clients were more than just recommending products and formulating custom hair routines.

"I have come to realize that my job involves more than just picking items and designs. It's time get our minds right."

"There's an underpinning linkage between self-acceptance and allowing your hair well-groomed and long for the first time. Hair that you already have can be preserved and then removed. Hair is a dying fiber. You can't revive it, therefore, whatever you do to it your hair remembers and will influence the longevity of your hair."

In light of this, Asha shifted to a more holistic fashion that is focused on acceptance of hair as well as self-love .

"One among the principles of my training program is the idea of total softness. If you're soft with your hairstyle, you have to be able to accept that. It is important to remain relaxed and calm to look a certain way. There's a link with self-acceptance that is radical and delicate, and also maintaining your hair to encourage it to grow."

Listening to her audience was a great way for Asha expand the extent of her coaching programs and also define the framework of her business overall. As she continued to work with customers, Asha realized that one-off coaching could be beneficial for customers who had already established an excellent relationship with their hair. It didn't work for clients who needed more responsibility.

It inspired her to design the comprehensive program of coaching , Longer Lengths(tm), which gives constant support for a prolonged period while customers build healthy hair mindsets and habits.

In the present, longer Lengths(tm) is her most popular coaching offer and the primary technique she employs to work with clients on a private basis. In order to accommodate people at any stage of their hair development, Asha is also able to offer the 90-minute Grow Your'Fro hair Crash Course .

Asha sells her on-demand crash course as an on-demand product , allowing customers to be quick to win at anytime and she also accepts batches of longer Lengths(tm) clients only a couple times per year.

A carefully planned mix of software can be a good choice for creators who offer coaching. Self-serve products are more affordable and expandable, giving clients an opportunity to speak with your company prior to making a larger purchase. Premium 1:1 services are great for those who require greater personal contact. Through both choices it is possible to reach the larger audience of your group.

Up next, we'll explore the strategies of Asha in overcoming challenges and maintaining a company that is in tune with her love of her work and also the requirements of her clients.

Tips from Asha to get out of your own blockages

Each business is prone to encountering its own difficulties However, Asha has learned to handle the challenges head-on. What's her strategy? Seek help from professionals to combat an imposter's syndrome, and finally lean toward the individuality you have.

Helping others will save you time.

"I am aware that I do not know everything."

"I know that I'm not able to provide all the answers... speaking to experts can help me to cut through the noise and help me avoid spending the time. So, I place an emphasis on that kind of knowledge."

Are you in need of help for your business, but you don't know what to do?

Find evidence to confront this imposter syndrome head on

Start by keeping an optimistic record. "I keep a record of the positive things that I accomplish," Asha elaborates. "I have a list of everything I have accomplished. Then I begin to program my brain to concentrate on the good things in my life."

In order to build your personal record, you need to make your own computer and an area where you will be able to save reviews of 5-stars as well as notes from customers. When you're down or worried, open your folder and remember how awesome you are.

The third step is to grow into an authority in your area. According to Asha, "Another way to battle the illusion of being a fraud is to become totally absorbed in what you're offering. I'm not afraid to be enthralled with an item to the extent that some customers find it bizarre. I've got a huge database about hair. I'm always reading regarding hair as well as research on hair."

Exploring your field and getting to know more about it will ease the burden of doubt. It can be accomplished through conducting your own research, experimenting your skills, or by investing in higher-education qualifications like those of Asha .

When she spoke to her accountability partner on their involvement in the matter, they discovered the lack of details resulted in it being difficult to shoot during the present time. the film script was not completely developed and the objective was unclear. After she clarified the goals then re-viewed her film and made improvements and adjustments and adjustments, the sensation that came with Imposter Syndrome dissipated.

After that, Asha asks herself, "How should I approach this project so that even if I'm feeling those feelings and feelings, I'm at peace? What's the purpose behind creating this film? And what can I expect viewers to do following the film? When I know this, it's much easy for me to deal with the pain that I'm in."

Simply put, the Imposter's Syndrome is an aspect of life for creators and artists, but it doesn't need to be an issue. In the words of Asha describes it "The most rewarding thing about facing that situation is that you begin to become a one who's not prone to slipping in fear."

Take advantage of the qualities that make you stand out

Utilize the attributes that will make you stand out as an creative. An individual trait or skill sets your self apart from the rest and will attract more customers.

"Apply yourself and test this," Asha says. "And keep applying yourself across different fields, bringing the uniqueness of the work you're doing. For me I also offer assistance on German and Spanish."

Asha also has a research background that gives her content an original scientific flair.

"Don't focus too much on details of what others in the business are up to. Find your own way to stand out and keep enhancing the things that help you distinct."

In asking for help by dealing with imposter's disorder and sharing your personal skills and traits, you'll be well on your way to creating a business which you are happy with .

"Follow your heart's desire. I'm very happy to have developed this program. It is about acceptance of oneself, understanding, empathy, hair science, technological research into cosmetics responsibility and nutrition and the art of styling, as well as the health. I've combined everything into one."

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