How Amy Lang Made $113,000 Helping parents teach their children about sexual Health
Amy Lang assumed that as an adult and mother of children, she'd be able to communicate with her son.
Being a self-employed, teacher of sexuality and parenting for over seventeen years, she became accustomed to talking about sexuality almost each and every day. She didn't know how uncomfortable -- and ignorant she would feel when required to discuss sexuality with her child. "I was embarrassed to have "the talk" with my son. I'm a sexual education teacher," she says.
In search of ways to become a reliable source for the needs of her child, she began doing further research. She rely on her expertise with applied behavioral sciences. She also began to research how children can be talked to about sexual issues which is one of the areas that is, in her opinion, is vital, yet frequently overlooked. "We are all aware that children have physical, emotional and social and emotional health. However, we do not speak about sexual health since it's taboo," she says. "We don't have enough information regarding healthy sexuality, as well as sexual development of kids."
After having a thorough investigation of and analyzing her findings She was able to include additional tools in her toolkit. She was also encouraged to keep helping parents in this area -- this time, through online courses. In the year 2017, it was the year she launched the first course online, named The Birds and Bees Solution Centre for Parents. In the following year she created a new course called Preschoolers: Private Parties and Playmates. "My conviction is that having knowledge can empower," explains Lang. "The more data you've got and available, the more capable of being there for your children's ."
The online courses she offers make up 50percent of her overall revenue. Since launching her first online course in 2017 She's earned $113,000 in income. What's the most impressive thing? Her sole source of income is her email list and the word-of mouth to promote the course. "I didn't need to think about it" she laughs.
"I'm making money while I clean the dishes."
While her success grew organically, she was mindful in her actions. Below are some examples:
Skip ahead:
- She is using HTML0.
- She creates an electronic database
- She uses social media to market and not for selling
- She designs a member course
- She has created this bonus program
- She creates content using trial and the
- She considers her intended audience's requirements and wants.
She is using HTML0.
Lang was as a business owner for over a decade before she created her first online course. She's passionate about her giving classes in person and takes several live shows, however the idea of online courses was a natural next step in her business.
The idea was not just about to be able to connect with numerous parents and those that work with children. Moreover she wanted all people to have the opportunity to take classes at their own home. discussing sexuality may be uncomfortable for many, as well because online classes provide students an intimate environment in which to study.
She chose to host her own courses rather than using other platforms for e-learning. "It was most welcoming and user-friendly, and it was also cost-effective," she explains.
She creates an email database
In the year that Lang began her online courses her students had built an extensive email list. The list now boasts more than 17,000 members.
The way she built the bulk of her newsletters via email was fairly easy. When teaching live classes she'd give her students an QR code which led them to her sign-up for newsletter page. She would also distribute an iPad inside the classroom to allow them to easily enter their email addresses. She strategically asked for people's email addresses in the middle of the session, as students became captivated and interested in learning more.
In the meantime, she continues to solicit emails from live events, as well as through her website. The navigation bar on her website has a button which reads 'free tips.' Once people hit it the button, they're directed to a site that allows them to enter an email they'd like to use to download the no-cost Seven Tips to Have Amazing Birds and Bees Talks. This freebie comes by email, which can also send people to her school.
With a huge mailer list right now and has a regular contact for online classes She reminds course creators that it didn't happen overnight. "I've been doing this for over the last 17 years," she says. "That's 1,000 people a year. It's not a new concept. It's an extended procedure to create a winning plan in the absence of any kind of platform."
She uses social media for marketing but not to make sales
Although she runs a YouTube channel with around 800 users, an Instagram page with more than 4,000 followers, an account on Facebook that has more than 10,000 users, along with the podcast that is a Q&A format, she claims that her email lists provide the best conversion rate. In fact she does not make use of her social media channels for promoting her coursesonly her email list. "It's much more intimate receiving an email. It's true," explains Lang. "Social media are primarily meant for marketing and not for sales in my personal universe ."
Even though Lang doesn't depend on social media in the sales of her classes but she has found that the channels can be useful in marketing her classes. It is easy for sharing the same content on every platform. She publishes the same content across all channels each week. She schedules her content in advance. Every post contains an invitation to action. She encourages readers to sign up for the monthly newsletter and have private conversations with her what she calls"Quickie Consults" - to buy an online course or invite her to give live classes.
While she does not have any community groups that her students can join but she has established a community of friends through her social media accountsand a particular program she runs called 'Help another parent. The program Lang will ask parents for help as well as allowing for the community to give helpful and helpful tips. "I regularly have players who play along with me. The majority of them have a wonderful job providing advice to parents." Lang says.
Lang advises course creators to cater their social media content for their customers' needs. Additionally, approaching marketing with the correct mindset is vital.
"Believe that the information that you're sharing is useful."
Other than social media and her email list Her fan base has grown organically by word-of-mouth. Many people who have gone to her live events or attended her online classes are passing the message on to teachers, parents, and other parents.
She creates a member course
Her primary viewers: parents of children between 5 and 12 years old old and professionals who typically are primary school teachers.
Her program designed to cater to children and parents Birds & Bees Solution Center for Parents offers as an annual membership with a price of $89 USD annually. It was an experiment before settling on this number; she wanted the program to be as cheap as possible. "I don't want there to be any pondering over the price," she says. "I would prefer to have an unambiguous"yes ."
Lang describes the class as the word "library," which refers to an assortment of data including documents, handouts and videos, and audio recordings, topics for webinars, various other sources and weekly meetings referred to as "Hump day half-hours.' These are sessions that include a lecture portion for 10 minutes and then the group coaches. "These sessions are among my favorite events since they're live, and I have the opportunity the chance to talk to my students," adds Lang.
Her course was set up with a library-like format since most parents only have one issue. Instead of being overwhelmed by days of materials to look through to answer their questions Libraries let parents select which materials they want. "With libraries there is no need worry about whether the content being appropriate for the age of its users or research-based since it is already there," adds Lang. "People tell me every day, "Thank youfor making everything simpler .'"
Content is created and updated to the course on an regular schedule. "I can assist many parents who don't have to be present in any way," she says. "It's just one of the advantages being a member of a website that allows members ."
She designs the bonus course
Alongside working with parents, she also consults with other professionals such as early childhood educators, in order to assist with the problem of sexual assault prevention.
The other course, Preschoolers and Private Parts as well as Playmates is targeted at the children in this age group. The instructor will teach about the sexuality of children, including things that are and aren't normal, and how to determine whether a child requires assistance.
It also provides firms with an easy process to hire her. "Some companies are financially insufficient to afford me," she says.
After students have completed the classes they take, she does not offer them any additional services. The goal for 2023 is to put more energy into promoting an 'I'm a Quickie Consult or the book Sex Talks With Tweens What To Say & What To Do.
She develops content by testing and also through the
It required Lang an extended period of time grasp the steps involved in creating the materials she needed to develop her online course- and the entire process required a lot of trials and errors. Indeed, when Lang thinks about how she created a course online, one of the biggest challenges was figuring out the ideal length for the course, what handouts to include (and whether they actually contributed to), and what kind of material would be the most popular with her target viewers.
In assessing Lang's growth it is her wish that she had conducted an audit following the initial year, to check the content being monitored and made adjustments based on the feedback. Though she's modified her contents over time, she feels that feedback is crucial in improving your skills as an author.
The first time she would create videos that ran for hours for her class -- until she realized they were way too long. She then cut her videos into shorter pieces and made them easier to understand since her group is comprised of parents with hectic schedules that don't have a lot of time. "I will simplify and make it easy," she says.
She doesn't have anyone that will help her to create fresh content. She says that she is a book reader, stays on top of research and lets parents' questions help her create new material. In addition, she has people she can talk to who can help in the development of concepts as well as offer assistance.
She determines the target audience's desires and needs.
If you're thinking of starting an online-based course it is advised that course creators consider the reasons they would like to develop the course. This allows course creators to set an objective that they can work towards in smaller increments.
Lang emphasizes that it is crucial to determine the wants and needs of the group of people. wants as well as. "What you think they would like or require may not be what they really require and desire," she explains.
In order to determine the desires and needs of a potential buyers, Lang advises that creators provide their customers with a survey with the answers to help guide the development of online course. "Be patient and remember, it's not all about the creator of the course. You are your own people who matter," she says.
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