Grow Your Store with an Omnichannel Storefront
The global eCommerce market could reach 5 trillion dollars in the very first year in this year. With this growth rate that's a good reason to shift everything you're doing on online. But, you may be missing out. Why? Because there's a lot of potential for growth in the omnichannel world of commerce.
Omnichannel Commerce integrates offline and online interactions, allowing customers to interact with your brand in person, through your app as well as on your website or through social media, and have a consistent experience on all channels. It is the gateway to the ultimate experience for your customers.
In an age of instant satisfaction and more competition to grab attention of customers This level of convenience can make all the distinction. We'll look at how an omnichannel shopping experience can lead to greater consumer loyalty as well as more purchase and how to help to make it effortless.
What is omnichannel commerce and why is it important?
Omnichannel commerce means the creation of a seamless process for sales using multiple methods of shopping that include your online store or retail store, social media sites, and more. This means taking a step back to look at the experience of shopping as a whole rather than focusing on just one individual website.
How does omnichannel commerce help you?
- It offers a premium experience. Imagine a customer purchases one of your products at your festival booth in person Then, they decide to purchase the same item in a couple of weeks. They might visit your website or any of your social media platforms to locate your business. Through providing consistent experiences on the day of the festival andonline the consumer knows the expectations they should be expecting and understand that they're in the right place. It also encourages them to buy every time.
- It can help you increase your sales. One study found that omnichannel customers spent four to ten times as much as their single-channel counterparts.
- It leads to more loyal customers. Another study showed that customers visited an omnichannel retail store 23% more often than other stores. This isn't a shock. Most people will pick the company that is most responsive to their requirements and offers the best shopping experience.
- This allows the customer to reach you at the ideal time for buyers. Each individual client is unique. Some may prefer to browse the products you offer in individual. Other customers might want to purchase a product at 11:00 PM while they're away. Still others may discover the product on a social media platform and would like to purchase the item without having to go through an additional payment process. Omnichannel commerce lets customers shop whenever and wherever they are most comfortable.
Tips for omnichannel commerce
What can you do to make the most of the omnichannel retail experience to provide the highest quality user experience to your clients? We've provided the necessary tools to assist you in not just to connect, but even unify various commerce channels.
1. Make payments more unified online as well as off
Let's say you own a bakery that accepts online cake orders for cakes that are birthday-themed. Being omnichannel for this scenario means the customer is able to place their cake order online a week ahead of time. They can then contact your bakery a few days after the order to include an extra cake topper before paying the full amount in person when they come to collect it. Customers can add birthday candles when they purchase.
The customers are now connected to your shop in three different ways. But on the backend each of these transactions have been tied to their first purchase online and are usually monitored from one management dashboard. This means that, in the future you could make suggestions based on their past preferences, enabling you to offer a more customized experience to customers, encourage frequent purchases as well as increase the average order value.
Whatever method your customers decide to pay, the all-in-one dashboard will allow you to store the in-person transactions within, ensuring that all your transactions are recorded and accessible all in one spot. While your customers are enjoying an effortless experience which lets them engage with your brand at any time and anywhere that is comfortable for them.
2. Make sure that you earn recurring income with subscriptions
Converting online experiences to one in person is important, but it doesn't tell the whole picture. Subscribers add the sameness and versatility to your cross-channel customer interactions.
Assume you have a flower shop with the presence of bricks and mortar. Customers routinely pop into the shop to place an order on a special celebration. Then you create an online shop so that you won't need to rely solely on the footfall. It expands the reach of your business, but you're finding the monthly profits to be irregular and unpredictably.
3. Offer excellent customer service through every channel
No matter how people buy from your company, they must be treated with the same top-notch customer care. Of course, this may be different for every company and scenario. Below are some instances:
- Responding to email. Provide contact information on your website or even add a contact form on your contact page to allow people to reach you at any time of evening or day.
- Answering phone calls. Make a business number available for customers who would like to inquire or seek assistance over the telephone.
Importantly, you ensure that all the relevant information is available for each customer service agent. Make sure they have product specifications and specifications, return policy, shipping policies, coupons and sales details and more. in order to answer questions across each platform.
4. Maintain your branding consistency
Omnichannel commerce is about creating an effortless smooth, uniform customer experience. Apply that to your branding too!
Whatever platform your client is buying on, they must be aware that they're at the right place. Use the same logo and fonts, graphics as well as colors. Use the same language and messages. Keep information like prices, location phones numbers and emails up-to date and correct.
5. Easy to return products
And again, make sure the policies you have in place are consistent across all platforms. Also, ensure your support teams are equipped with the latest details.
Maximize the benefits of omnichannel commerce with Payments
We'll assist you in delivering an unrivaled customer experience by providing a flexible and scalable payments solution, while you gain greater insight of your company's performance with unifying customer information, simplified reconciliation, and seamless reporting for all of your transactions as well as inventory. Payments was designed using a strong focus upon the security of your customers, stability, and compliance so you can focus on building the right experience for your customers.