Global Expansion Is Within Your Reach

Exporting your goods across the world

If you solely focus only on only the U.S., you can just reach around 12% of the online-only populace. If you're a part of the greater than 300,000 U.S.-based firms that export their goods that are sold internationally, you'll join a group of companies that average 17% greater earnings than the competition.

In other words, if growing your store is a major goal for you, then it's time to look at expanding internationally.

The international trade has traditionally been a huge venture, except for some of the biggest companies. In the present, infrastructure has become accessible to smaller businesses that are connected to popular platforms like Amazon, making it possible for the selling of goods across borders.

Shipping, check! Payments, check!

The biggest challenge is successfully marketing to multiple nations.

Advertising with Google Listings and Ads

Since the beginning, businesses have used Google's marketing methods to be in front of potential and existing customers.

Shopping advertisements, which you are able to control through Google's Merchant Center, show your items to those who are actively searching to buy across Google platforms.

Despite the user-friendly interface provided by Google's Google Listings and Ads extension, marketing to multiple countries required you to create a separate campaign to each country you desired to connect with.

For example, stores had to develop a campaign in order to be able to reach out to people living in Spain and a different campaign to reach people from France etc.

You asked for a simplified solution, and we heard you!

The Multi-Country Advertising Initiative

One of the first platforms to be integrated the new Multi-Country Adoption upgrade. It is now possible to add as many countries as you want to a single campaign. If you are creating an ad campaign within Google's Google Listings & Ads extension screen, you can simply choose the areas you'd like to target , and delete the ones you're not interested in.

It's automated. It's simple. It shrinks the distance between you and the people who shop all over the world. The end result: it will be easier increase sales and expand quicker.

You can even use the cost-free Google Market Finder tool to identify potential new markets around the world.

Make your campaigns simpler, and expand your audience

Multi-Country Advertising streamlines targeting shoppers around the globe, including:

• Expanding Expand the scope of your coverage by having multiple countries included in one feed.
• Budgeting manage everything in just one budget per campaign.
• Displaying: Reach new markets across Google Search, Maps, Shopping, YouTube, Gmail and The Display Network, and the Discover feed.
• Tracking Tracking HTML0: Keep in mind your statistics and run your campaigns direct from the dashboard.
• Optimizing Optimize your efficiency across all regions.

The puzzle that is global is completed -- it's time to take a look at the larger picture

However you decide to look at it, you're on right platform, with the right tools, just at the right time. The time has come to chase your dreams!