Get More from Your Email Marketing with MailPoet

The benefits of email marketing

According to HubSpot that 99% of consumers check their email daily. Email marketing is a tried and true tactic that helps keep customers interested in your company's brand. Marketing strategies for email can help you create brand awareness, increase new sales, build loyalty among your customers and keep an impression of trust and trust for your business.

Marketing via email can also be a fantastic option to measure your customer's desire to engage as time passes. It's

• Measurable Monitor metrics on the store's dashboard using MailPoet.
• TestableDivide audience segments in half and change one element of your email in order to determine the most effective messaging.
• Affordable: Some providers, like MailPoet, help you get started for free.
• targetable: You can segment groups based on any of the factors accessible to you.
• Almost universal: Email is easily accessible and easily accessible. many folks keeping their inbox (and their smartphones) accessible at all times.
• Temporary: Emails can be delivered and received any time during the day with only a very little time notice.

How to create an email marketing campaign

1. Define your goals

To be effective to be effective, your goals of your email marketing strategy should be specific, precise and achievable. As an example, you need to understand exactly what you're trying to achieve, what audience which your marketing strategy is likely to appeal to, and how you'll measure performance and success.

2. Create subscribers and grow your email list

Invite customers to sign-up to receive your emails marketing campaigns by offering a one-time discount, or letting the customers know what they'll be receiving in return for signing up including sales as well as special offers. Customers who have been loyal to your brand can be rewarded by loyalty programs as well as relevant emails. If you are creating rewards for new subscribers make sure you offer something that is useful for the consumer, attractive and exciting, and it is able to fulfill what you said you would.

3. Pick an email service which is a good fit for your requirements

The majority of email service providers (ESPs) include an email builder tool that can help you create beautiful emails without the requirement of a developer. MailPoet makes it easier to create emails with WordPress mail templates that offer a good starting from which you can customize for your store. MailPoet's editor for email offers a user-friendly interface that allows you to select and then apply your store's font, branding, colors, and imagery to an individual or templated email design.

4. Segment your audience

5. Decide on your campaign for email marketing

What is an email marketing campaign? It is a sequence of emails on the same theme or occasioned through a single occasion. As an example, you could send a series of welcome emails once a shopper becomes subscriber. For example, an email marketing campaign could be a short series of emails promoting an event or update to your shop. The majority of campaigns have a beginning and end date, except they're evergreen, in which case the campaign goal remains the same even as the content of emails change in time.

6. Automate your emails

Automation can save lots of time using emails to communicate with customers. Additionally, it will allow you to add a an individual touch to your communications. As an example, you could automate emails for your customers' birthdays, abandoned carts, product stock notifications, or an entire email campaign. Automated email marketing also ensures that your customers hear from them on a regular schedule and don't go far too long without contacting them.

7. Check your progress and adjust your plan

One of the great things with sending out emails is the information it offers. For example, MailPoet's integration with your store combines data from your store with your email data to give you a thorough picture of what your email users are reacting to. The success of your email campaigns by looking at open rates, click-through rates, and sale attributions.

What exactly is MailPoet?

MailPoet is an email platform utilized by over 600,000 websites. With MailPoet, you can create and distribute email to customers right from the store's WordPress dashboard, using a drag and drop visual editor. MailPoet integrates with Woo to use your store's data for automated emails that will help increase the growth of your company's revenue.

Through MailPoet, you can:

• Create and manage the email lists.
• Make order- and behavior-based segments that you can send to the correct people.
• Run email marketing campaigns.
• Personalize the transaction emails for your store.
• Automate emails to help drive higher sales.

MailPoet provides extra functions, like inbuilt analytics which offer relevant information about email openings or clicks as well as attributed sales. You can keep improving the effectiveness of your email marketing each send.

Launch your email marketing strategy by using MailPoet

When you've installed and activated MailPoet on your site the software will guide you through the setup and offer marketing tips that will help you expand your company. If you want to take a deeper dive, MailPoet's documentation will provide the necessary information.