Get More Customers to Join Your Site by Running paid ads using Performance Max
Performance Max helps you reach the largest number of customers on Google properties like YouTube, Gmail, Search as well as the Google Display Network. The ads you create are using products that are synced with your Google Merchant Center, so you do not need to make advertisements.
Google's machine learning utilizes the feeds from your products to generate and display a range of ads designed to reach those who are most interested at the right moment. Additionally, you can add custom images, messaging, and URLs to campaigns that you have already created for highly personalized experience for shoppers. Google will then test multiple combinations to find the most appealing version that will help boost your business and drive better efficiency.
With Performance Max, your best-performing advertisements are displayed more frequently. The tool's automatic bidding feature removes any guesswork from your strategy for keywords as well as its integration with other ecommerce tools helps simplify your workstream.
Below, we've highlighted a few of the new Performance Max features you can take advantage of to drive greater sales.
Increase sales by using these four strategies
1. Sync your product feed
Your store is unique and so are your products. Through Google Listings & Ads, you can map the custom fields (known as attributes ) of your listings straight to Google Merchant Center.
To help shoppers find exactly what they're seeking, it's best to showcase the most relevant things about your products to target shoppers with ads that are appropriate to them. As an example, instead of showing the results of blue sweaters you should provide an attribute that specifies the style of blue garment. Are they heavy, soft knit, button down or zippered? Specificity with the attributes could help increase conversion, because customers will be able to find precisely what they're looking to purchase.
It is the Google Merchant Center is the initial step towards displaying your product through Performance Max. The synchronization of your feeds helps to:
- Increase reach:Find new customers wherever they're looking or scrolling. Your product will show up throughout Google's entire ad inventory and formats
- Understand customer trends: Gain actionable insights for improving your marketing efficiency and comprehend your target audience.
- Bring visitors to your website: Convert more shoppers into buyers with targeted advertisements as well as better insights.
The next step
For mapping your specific product's characteristics, go to "Attributes" in the main navigation panel in the Google Ads & Listings plugin. It is possible to add, edit, and remove, and view all the rules you create from this screen.
2. Make more sales using your custom advertisements
Once you've updated your listings for products now is the time to modify your advertisements. By using Performance Max assets, you can upload your own copies, links and photos as well as the information included within your catalog of products. It is then possible to use these to create more dynamic advertising options. Learn more about Performance Max assets in this article or by watching this video.
By uploading additional text and photo assets will allow you to connect and engage with the shoppers who are most important to your business. It's essential to upload a handful of images attached to each product so that customers can get a sense of the way that your product might be in reality. Images can also assist Google to create many variations that will catch the eye of different viewers.
Performance Max's assets and customized ads will help you increase your sales with:
- Greater visibility: Assets like sitelinks and images can give your advertisement more exposure and visibility on the pages of results for searches.
- More clicks:Assets are also able to increase your amount of clicks giving people additional, interactive ways to interact with your products and store.
- Improved optimization Google will be able to automatically swap off assets in accordance with performance, so when one assets isn't performing as well the new one will be assigned to the ad.
The next step is to take
- Develop groupings of assets to support your Performance Max ad campaigns. Add more photos and other headlines in order to increase your customer engagement and increase sales. It is possible to start with asset groups on this support page.
- Set up a distinct destination URL to each advertisement in your campaign , to give customers more information about the products you offer.
A greater degree of customization for your product assets provides Google's machine-learning tools with more information to make the most effective advertisements -- those that result in higher customer satisfaction and more sales.
3. Make sure you promote your product
Promotions are powerful incentive that draw the attention of shoppers and showcase your product and boost sales. When selling online it's not just about being a competitor to other brands, but also with any media which diverts consumers' attention away of your merchandise. Promotions are a way to draw attention, in order to make sure that people remember your products at the time they're ready to purchase.
If you've added a sale on one of your items it is possible to sync the deal to display in ad campaigns that you create using Google Listings & Ads. Shoppers will see a special promotion link in the and your advertisement will stand out. Other benefits of promotions include getting noticed by users using different devices, increasing clickthrough rate, and increasing conversion rates.
When you've got an active product feed within Google Merchant Center Google Merchant Center, you can utilize Google Listings & Ads to provide a wide range of types of rewards, including:
- Sales:The sale badge and strikethrough-price annotations automatically show that an item is currently in sale and also meets Google's requirements.
- CouponsYou may choose to specify a percentage off; cashback, buy one, get one free, or purchase one, and receive a second one at a percentage off.
- Shipping:Offer free or discounted shipping.
- Price drop A prominent price-drop badge will appear only when there is a significant drop on a relatively stable price of the product.
The next step
Create and launch your deals as well as promotions. If you make or edit coupons on your dashboard under Coupons > Marketing and Coupons, you'll find a Channel Visibility settings box on the right. Click "Show coupons in Google" to activate it.
4. Globalize your reach
Multi-Country Advertisment is an automated feature, and it puts any country at your fingertips so that you have more opportunities. In the end, you can sell more and increase your sales more quickly.
- expand: Extend your reach by incorporating multiple countries using the same language on one feed.
- Budget: Control it all by putting together a single campaign budget.
- Demonstration: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Follow: Pay attention to your metrics and manage your campaigns from within your store.
- Optimize:Enhance your performance across all regions.