Five Tips to Choose the Best Online Course Name
If you ask anyone who has ever created an online course they'll inform you that among the toughest parts of the process is deciding the right name for it. Therefore, if you're currently in the beginning of your planning process it's likely that you're having trouble deciding on a name for your online course.
The correct name for your course is essential. This is the way to make higher sales, and also informing your students about what they can expect in the end, it's a crucial an essential element of having satisfied members!
And thinking about how to label your online courses doesn't need to be an issue. Use these 5 tips to generate names for online courses that entice your students and attract many more participants!
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The piece...
1. Make it clear and specific.
2. Include the results in the name
3. Make it pop
5. Add numbers
5.1. Time
5.2. Money
5.3. Steps
Make it explicit and precise
When you start to think about your course name It's easy to begin with clever puns and buzz words. It's probably not a good idea.
In fact, the main things to remember when selecting the right name for your online course are to make it CLEAR and specific! Potential students ought to have an understanding of the subject matter about from the title.
A course dubbed "Fireworks" might be a catchy title, but it's not entirely clear what it's about.
But adding a subtitlesuch as "Fireworks: The Foundations for a Long-Term Relationship" it all a sudden makes more sense.
The trick to a great title for your online course is to ensure that the audience know what the course is about by the title. While it's not always easy to achieve this, you should have something that makes your course pop for the students attending it, they ought to at the very least understand what it's about.
When you're given the choice of using clever word play and having names that expressly state what the course is about choosing clearness.
However, the other part of this is, don't simply make it clear, be specific about it. As specific as you can.
If the course you offer involves how to make use of Facebook ads, don't call your course "Digital Marketing Class." It should be called "How to Find Clients with Facebook Ads." You might make it even explicit "How to Locate Coaching Clients with Facebook Ads."
Look at these instances of the clarity of the course's name better:
- The Relationship Mastery Course (Ok) Maintaining Your Relationship Strong After Kids (Better! )
- Fitness Secrets (Not great) What to Do to run Your First Marathon, Even if You're Not a Runner (Better! )
- How to Design your Online Course (Ok) Create 1,000 dollars in a single week by offering a cohort-based course (Better! )
A clearer understanding of what the course is going to assist your participants can make it simpler to promote. Plus, it won't take as much copy in the course description to describe what the course will cover.
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Include the results in the title
If you look at the course name examples above, you might notice something. Every one of them promises an benefit from the course.
- Keeping Your Relationship Strong after kids (Result= Create a strong bond)
- how to Run Your First Marathon (Result = run a marathon)
- Get $1,000 per week by taking a a Cohort-Based Course (Result = More money)
Your members are looking for something that will happen within their lives. They're seeking a RESULTLATE.
That's why they're taking your class.
Instead of encasing the product in mystery or hiding the information in your descriptions would you consider adding the result to your title? This might not always be feasible, but if you can, it will make it way easier for your members to buy.
As a matter of fact you need to understand why your participants are taking this course, and what they're hoping to achieve. This can be determined by going through a process that we refer to as Community Design(tm) that we describe here.
Make it pop
Ok, so we've covered clarity and added results. Now, here's the section where we ask: How can you make your course title interesting?
If you've got these things we talked about in the previous paragraph, think about how to make your course title pop.
Here you can bring the puns, the alliteration, the buzzwords, or whatever you want, as that you do not compromise the more important points we talked about above.
This is why returning to our example from above, "Fireworks: Foundations for an enduring Relationship," is clever, but it's still evident what the program will be about.
So, if you've got a clear, outcome-based title, do you want to add something to make it a bit more catchy?
Example:
- What is HTML0? to Run Your First Marathon = 26 Mile Club Pass: How to Run Your First Marathon
- Create $1,000 each week by taking Cohort-Based Classes = The Rich Teacher: Make $1,000 per week through a Course that is Cohort-Based
Don't sacrifice quality! If you could include a touch of shine, why not?
Think about SEO
We've discussed the components of a good title in the previous article. However, one aspect that's worth considering is what are you doing to promote your course?
It is here that you could want to think a bit about what we refer to as SEO (Search engine Optimization). This means, can people find your course by entering it into Google or other search engines?
SEO can sound complex, however there are a few simple steps that you can follow to ensure your site is searchable. One of them could include choosing a name is searched by people who actually.
So if 3000 people each month search "How to make an online course" into Google and you include those words in your course's title, you're telling Google you've got what they're searching for!
Then, let's assume that five people per month look up "How to train students on the web."
Name your course "Rich Teacher How to Make an Online Course that Sells" might be better than "Rich Teacher How to Teach Students Online" because it's what the people are actually searching for.
Don't just think of search volume. Consider your target market too.
Sure, 4,000 people in the U.S. search for "online cooking class" every month. However, if you're offering an vegan cooking course, it's much more beneficial to concentrate on the 250 monthly visitors who look for "vegan cooking class," as they are in line with the niche you're in!
SEO isn't limited to Google either. If you choose to build your course on a course marketplace like Skillshare or Udemy and you have a title that is relevant to what the users are searching for increases the likely that your content will be discovered. (Of course, this competition cannot be a possibility if you choose to build on . )
SEO might be a factor in the sales you make. It's probably less if you have an existing audience you're monetizing, or you already have a well-established channel such as the podcast or YouTube Channel.
Include numbers
One of the final secrets to a great name for a course is to have the numbers. For some reason we humans are drawn to numbers. This is why we keep clicking on BuzzFeed articles like "5 financial mistakes that people commit within their 20s ."
There are different ways to include numbers in the title of your course. Here are a few ideas:
Time
Another option is to add timing frames to your courses for your students to get an idea of how long your class will last or what time they will need to see outcomes.
One of these two alternatives is better?
- Better Body Bootcamp
- 2-Week Better Body Bootcamp
This is clearly connected with your performance, but If your course's name is able to tell them how long the course will last, that could be an important marketing point.
Naturally, this must be reasonable in terms of duration and we also like results fast. "The 2 Year Better Body Bootcamp" just doesn't sound the same.
Money
Another way to include the number in your course's name refers to the subject of money. This is especially relevant for business or money related courses. Below are a few examples of this:
- How to Create a Coach Business (Ok) What is the best way to Create a $100k coaching Business (Better)
- Earn Money on the Stock Market (Ok) - How to Make Your First $1,000 on the stock Market (Better)
- Extreme Couponing: What to do to save on your grocery bill (Ok) Extreme Couponing: The Best Way to save $1000/month on Groceries (Better)
Steps
A final suggestion of a technique to put the number of your title (and this list ISN'T exhaustive) is through some steps. For example:
- The 12 Step Plan to Start Your $100k Coaching Business
- The 10 Essential Parts of Your Profitable Dropshipping Business
A numbered procedure through which your students will go through provides them with a complete understanding of the program will be delivered!
Conclusion
If you take these 5 steps, you'll have a good chance to creating an online course title that will be a success! Remember, the best name for courses online are not the ones that are clever gimmicks or puns. They express the worth that the student is going to get.
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