Five Powerful Methods for Collecting Customer Feedback on Your Membership Site
You can't have any membership website with no members. And you won't create a membership site that is successful without satisfied members!
We're all aware of the benefits of programs like Google Analytics and how they will help you gain the understanding of your website's customers. However, sometimes it helps to get direct answers from your members!
So, feedback from customers! The collection of this feedback and the analysis of these comments won't just help you to get to understand your clients better, however, it can also help in improving your business!
Five great ways that you can use to get feedback from your customers. This will not just be effective, but also profitable for your online business!
Live chat could be integrated into your website pages or on the company's social media sites to boost the quality of service you provide to your customers!
2. Social Media
Speaking of social media, an additional great method to gather comments on your site's membership is to use your social media platforms!
Social monitoring and listening on platforms like Facebook and Twitter are extremely beneficial for your business. If you pay attention to social media, you can find out what people say about your membership business, how often they are talking about your business's membership and whether your customers want to interact and engage with your company via these channels.
Through social media, you have another form of Live Chat, where you can interact with current and prospective customers in real time this is a huge plus for your business!
Many tools will aid in the implementation of social listening and monitoring, like HootSuite, Social Mention, and more. If your budget cannot handle these tools, you're not wrong with good, old-fashioned investigation! Take some time to search for your company's name on these social platforms and find out what other users have to say about it!
3. Feedback Formulas and Surveys
Another good idea for collecting feedback from customers is to create specific surveys and forms for members of your site to complete.
Customer surveys are great because they are able to be integrated into your blog posts and pages without interfering with your site's style. They don't need to be very long (around 3 to 4 questions is ideal), making it much easy for users to complete, and increasing the likelihood to fill out the questionnaire.
Using the forms, you are able to pose specific questions to your members and get exactly the answers you're seeking.
4. Use Incentives
Another excellent way to gather feedback is by offering your clients incentives in exchange for their feedback or opinions!
Most customers won't make a comment until they've had experienced a bad incident. It's always nice to hear the good developments happening within your business! So offering rewards such as discounted subscriptions, no-cost products, or entry into an event will motivate customers to take part as well as share their feedback!
5. Monitor Analytics
If you're trying to decide on the most effective method for collecting feedback don't forget to look at your site's analysis! Analytic tools can help you to understand which pages get the highest amount of interest and converts, and which ones aren't as attractive to customers.
If you have built your membership website using WordPress, then you can utilize a WordPress plugin such as MonsterInsights to monitor your site's performance. It is also possible to monitor your web traffic in Google Analytics.
Final Ideas
The gathering of feedback from your customers about your membership site is essential to your company's success. We hope this article will help you to get going with the right method of generating high-quality feedback that will help you to improve your membership site!
For more information on feedback and ways to deal with it, read the following posts:
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How are you currently collecting customer feedback? Let's talk about your experience in the remarks!