Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Shares Walt Disney's entrepreneurial Secrets

Our Podcast on Memberships and Courses' latest episode, we got to speak to Andrew Lock about how he went from being a cameraman working for the BBC to becoming a giant within the world of online marketing.

You'll want to go through Andrew's book "Walt Disney's Art of Business" and discover how to create a more successful business (including membership sites) with his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are highlights and things you won't wish to miss during the program:

• This is the incredible story of how this ex- BBC cameraman tapped into his single ability to connect with online marketing giants like Yanik Silver as well as Dan Kennedy, build a successful online business and eventually become one of the big names in online marketing... at first a complete nobody. If you've ever thought about whether you can do this, his crazy story will let you know That you absolutely can. (0:00)
• The clever way Andrew got free membership in Yanik Silver's exclusive and highly-respected mastermind group. You can use this same method to potentially land events, interviews, and free products and even get your products promoted by top brands in the world of online marketing. Imagine the boost in sales this would bring to your company (1:06).
• The dark and gloomy place Andrew was in through the outbreak and the way he managed to come from the abyss (and the ways you can apply the lessons he taught to guide you through the tough situations in your career and in life) (17:31)
• The key to almost effortlessly achieving commercial success. Nearly everyone makes this error and it causes years of frustration and needless suffering. Following Andrew's tips and success, motivation, persistence, and consistency in your work will almost be guaranteed (10:21)
• What a seemingly unnoticeable issue on your site is certain to kill your conversions in the moment -- and how to use one of Walt Disney's secretly guarded secrets of entrepreneurship to fix it fast (30:37)
• A sneaky way Disney basically "manipulates" kids into upselling their parents to go to Disney theme parks -- and the best way to utilize this tactic legally to more easily sell your online courses (29:13)
• The most serious mistake that Disney's new CEO has made that could result in Walt falling over in his grave. He should learn the right way to handle an economic downturn (33:18)
• The key to success in your online business. It's simply really... Do this and you'll likely get interviewed by podcasts. If you don't, you'll probably continue to struggle (37:47)
• The M_______ test. A brain-dead simple way to test if the topic you teach can be a great fit for a membership website (Plus it's a much easier method to locate a virtually endless supply of hot concepts and topics to build your membership site around) (39:33)
• A trap that almost all new entrepreneurs fall into that causes them to struggle needlessly and often over a long period of time and many never figure it out (This might hold you back now) And an easy way to stay out of it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the outbreak and ways to overcome the #1 entrepreneurial "killer". (16:37)
• The retention lesson every website that has a membership needs to take from Disney's theme parks. It's the main distinction between a site that slows down and eventually dies no matter what else you do, as opposed to one that expands and expands almost instantly (25:32)
• "The "Kodak" Testing. The color and even the pavement at Disney's theme parks is rigorously tested to subconsciously lure you in -- and how to apply this principle to your websites, courses and memberships to increase your sales (26:43)
• What is the method by which Disney uses "fake smells" to entice parents into its theme parks. Disney literally invented a machine to do this and Andrew explains how to take the idea and incorporate it to your online courses and memberships in an authentic way to boost conversions (29:36)

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