Do AI let the creative potential of humans? The perspectives of filmmakers and the VP of Creative

It's easy to come on the point that AI won't be going away anytime soon.

There is an argument regarding the possibility that AI could replace editors, writers, as well as conceptual creators, many people are accepting the fact that AI will be inevitable and are now pondering whether it can change the way work gets done. At Cannes I was able to hear the perspectives of creatives like will.i.am of Black Eyed Peas fame discuss how AI could do to change our lives over the next 10 years. The majority of discussions included the idea that AI quickly unlocks individuals' potential and impacts on creativity.

A creative director for 20or more years, I decided to share my thoughts and use this opportunity to open up a conversation with people within our society.

What's the current situation? What's the next step?

This is exactly what AI is able to do right now.

"I once was a magician before becoming film makers. If you're a professional magician, be aware that the most advanced technology is indistinguishable from magical. It can also be intimidating when you're not sure the purpose of it or how you can process it. Like how I am when I think of AI as an artist, or an entrepreneur who earns money by transferring something you've thought of in your mind and on a computer, or the form of a screen, AI is a very scary aspect because it may replace your identity." Ben Proudfoot, Oscar-winning short Doc directory Found as the president of Breakwater Studios

Creativity is a basic human ability which AI isn't in a position to reproduce rapidly.
  Midjourney began its service in July 2022. ChatGPT was next on the scene in November of that same year. In the past, self-described "non-creatives" come up with innovative ideas but aren't able to use the service due to an inability to master the technology.

The result of some of these initiatives have been quite impressive. The methods are being developed at such a speed that it's difficult to believe that they're only one year old.

AI assists you in communicating your thoughts

The complexity of concepts related to tales and pictures, films or even music are constrained by the techniques and abilities required to bring the concepts to life.

However, in the course of a calendar year these images can be produced with the use only a couple of keystrokes:

  If you're a prolific maker, like award-winning filmmaker Hashem Al-Ghaili, chances are greater.
 
  Check out the AI-generated short film " Last Stand," which depicts how humans would react if aliens were to come into contact.

  "AI can force us to look at questions in ways that you've never even considered," says Crystal Edmonds who heads accounts and the event Activation at Magnet Media Films. "I believe it will expand our thinking. We'll discover something that we always thought of wanting to learn about. It's likely that you'll discover individuals can unlock an totally amazing new levels of thinking making use of Artificial Intelligence."
 
  In this case, Staff Pick winner Paul Trillo's short feature film "Thank You for Not Answering."

Instead of striving to attain realisticity, Runway's focus is more on the dreamy look that is characteristic of Runway's Gen-2. "As someone who leaves a message for someone who has been a part of past, the person is overwhelmed by fragments of his memory that have disappeared and imagining a world that might be."

Being a true artist, He's adjusted to the limits and capabilities of the medium, and this results in an original piece.

AI is a fantastic tool to test your concepts

These are incredible examples of the way AI is able in order to create artistic images, AI for commercial use is extremely rare.

Have a look at this artificially generated beer commercial. This commercial was made in the present time and could not be considered an authentic advertisement if it was considered to be a genuine commercial.

But, it provides more than enough information for managers to comprehend the idea better than sketching a moodboard or elevator pitch can do.
 
  With generative AI it is not necessary to rely on your own words to create images for greater than 10 users. You can instead make use of an explicit instruction to design the ideal animated sequence sizzle, or the pre-visualizations to convince viewers to buy into a vision.

What do these quotes mean to today's artists?
 
  Find out how to create an efficient request to AI.
 
  "I think that this generation will become more familiar with the technologies that are easily accessible and will soon be making use of generative AI both in visual and written media." states Orlando Baeza the Chief Marketing Officer and Chief Revenue Officer at Flock Freight. "I believe that there's a lot of job opportunities to be created in this area however, it's going to need to be an ongoing process of upskilling the current workforce and future generations of workers will be better equipped to continue in this manner."

AI can be a fantastic option to cut production time

The videomaking process currently takes about two to three weeks for production from beginning to completion however AI is increasing the speed of production, freeing producers to create more original content and providing production experts with more time to complete projects that require a particular level of craftsmanship.
 
  "I think it's one of the major issues facing the industry is the cost of making an film. This is a costly process to create an film. One of the most important aspects about this procedure is that it makes the process of making films easier for everyone," continues Baeza. "So that when AI along with machine-learning are tools that can help anyone with just one or two sources to communicate their message to a greater audience this is something to be grateful for surely?"
 
  AI is already making the process of creating videos more efficient through automation of steps like editing the video, transcription, personalization and planning. For instance the removal of background components has been an exhausting and time-consuming process however it is now done with Adobe's Generative Fill tool.
 
  "I think that organizations will see AI as the ability to improve efficiency and productivity" says Baeza. "I believe that AI could be an excellent partner and could be an integral part of organizations which are innovative."

However, here's the reality: AI won't assist you in

AI is not able to turn you into a viral.

Machine learning is a process of processing existing data and analysing patterns that it before eaten. In the case of an example, a artificial intelligence or machine learning (AI) software AI software could create an amazing image of a blue mug based on the thousands of photos it has analysed from blue cups.
 
  It's not about replicating the same mistakes, but instead it's about looking at issues in a fresh perspective and offering a fresh viewpoint on old ideas or establishing a link which no one before has made. A way Steve Jobs famously said:

"Some individuals believe you should give your clients what they want, but I do not believe that's the way to go. Our job is to determine what our clients are likely to require prior to presenting them with. I'm sure Henry Ford once said, If I had asked clients what they'd like to see, I could have had a more efficient horse. They don't realize the things they're looking for until you show the item to them. It is our job to translate things that are yet to be translated." Steve Jobs, Co-founder of Apple

Creativity is the combination of science and art. AI can be extremely effective in science-based aspects of the process.
 
  There are a few routine best practices that we follow within our business and AI can replicate such as the rule of threes, or the usage of striking red font in order to advertise the sale. Yet, to date, AI hasn't had the ability to remain forward-looking. It isn't able to account for the effects of virality, or recognize the latest and exciting approach that customers are likely to love.
 
  If you're artistic, it's the perfect moment to be a individual who is creative. Develop your own thoughts and utilize AI to transform your thoughts into reality.

AI can't duplicate the artistic method.

One of the best advantages of creativity is regardless of how much the detail of your plan, it becomes an actuality when it is developed. Each person who comes in contact with your concept adds their own perspective and thoughts on the concept. The final product will possess an element that you could not have imagined.
 
  An editor from the film industry with whom I worked once told me, "You might have shot your storyboard but it's just not worth the effort now so I'll use footage that I have." While everything was captured in accordance with the strategy that you sketched out on your storyboard, this editor may emphasize specifics or alter things to make changes that aren't consistent with the original strategy.
 
  At present, I'm unable to find a path for AI to replicate the process of creation in this manner.
 
  There's no distinct aesthetic perspective that AI can contribute to the process, as an individual editor on an film or videographer could. Thus, even if AI can be used for aiding the creative process -- for example, for speeding decisions, or edit human beings play a role in the process of creating.

Be curious and keep your eyes open

It's evident that AI could enhance our capability to communicate our thoughts, which will allow the new generation of artists to be born and accomplish amazing things that have never been thought of. If I were to describe the experience in a sentence which would define it and communicate the emotion the experience, it's an exhilarating sensation as this is the first time that we've ever seen this for quite some time. We're now looking at the unexplored.

As a matter of fact, I'm an individual with a single idea and set of beliefs. I believe we must continue considering possibilities while keeping an open mindset, keep an open mind and continue the conversation.

In the present time, I'm interested to know what you think of where you are? What is your method of making use of AI today, and in the direction you see that it is taking us?

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