ConvertKit review: The best (and most difficult) options, based on the 31 customers who have used ConvertKit before |

In this ConvertKit review, you'll hear from 31 former ConvertKit customers about ConvertKit's benefits and drawbacks, as well as the reason why many made the switch to Email.

ConvertKit is a popular email marketing platform among creators. It's known for its visual automatization builder, templates for sign-up forms and landing pages with detailed audience statistics, but do you think it's the best option for you?

In this ConvertKit review, you'll hear the stories of 31 former ConvertKit users about the things they loved, what they disliked, as well as why they made the switch to Email.

Email marketing tools are one of the key pieces of your online business This is how you'll grow your audience, connect with your customers, and advertise your products and services online. But important doesn't have to mean complicated and expensive.

In this blog We share our results and go over:

What do ConvertKit's customers like most regarding their marketing software for email

The ConvertKit customers who have previously used the product ran into challenges with their product

What is the reason that some users decided to switch to an email marketing platform

Although we'd likefor our readers to select a product  but we've tried to offer an honest assessment instead of simply critiquing ConvertKit because we want you to find the best solution for your company, whatever you decide to use.

TL;DR

• Previous ConvertKit customers liked the free plan, but feature limits made it difficult to utilize. 37% of ConvertKit's customers said that the high pricing was their #1 issue in using the service.
• A few users appreciated the ability to create complex automations but others found ConvertKit to be complicated and overwhelming to set up.
• ConvertKit provides attractive templates for landing page and email forms. However, these templates are difficult to customize. Users who wanted greater freedom felt constrained.
• 54% of users said the main reason they changed from ConvertKit to was because they needed their whole company (email and website, merchandise, etc.) in one place.  Its low cost of living was the third most frequent reason people switched.

Automated solutions that can do whatever you want them to do, a full-featured free plan as well as infinite landing pages that you can personalize however you want - test Email at no cost today .

What are the most effective features of ConvertKit?

ConvertKit offers an email platform where creators can grow their following, interact to their followers, automatize their email marketing, and even earn revenue from their digital products.

It is possible to start by creating an email opt-in form that can be embedded as well as standalone landing pages that bring people on your email list. When you're ready to send an email or broadcast, ConvertKit has a point-and-click email designer and a library of templates you can use as a starting point, or you can create a custom email entirely from beginning to finish.

It is also possible to create automated campaigns using the built-in visual automation tool and then add tags and segments for your customers based on actions they take (like clicks on links in an email, or buying an online product).

From all of the ConvertKit options of which there are many, here are the ones that the survey's 31 respondents liked the most:

ConvertKit offers a no-cost plan

ConvertKit's no-cost plan lets you have up to 1,000 customers, and allows you to send unlimited broadcasts. It is possible to create any number of forms or landing pages you'd like, but you won't get access to automations or integrations on this level.

That said, ConvertKit's free plan is a good method to get a feel for its basic functions of the platform, like the builder for emails and design of landing pages, before committing to a paid plan.

Create visual automations

ConvertKit is well-known for its builder of visual automation, which lets you build elaborate workflows, pathways as well as funnels for your customers. One previous user specifically mentioned they appreciated the fact that they had "multiple channels, triggers and tags" to use, and you can use as many segments and tags you want to organize your audience.

ConvertKit shines for creators who want to create elaborate customer journeys that include multiple entry and exit points or require hyper-specific automatizations for promoting specific products.

Make pages and email templates using ready-made templates

Other ex-users said they liked the way ConvertKit's email editor as well as landing page creator had already designed templates that allowed them to create emails, opt-in pages and landing pages quickly.

While there are limitations on the things you can do to customize (particularly for your pages or forms that will be discussed in the next section) However, they look good out of the box. All you have to do is include the text, images as well as links, then you're on your way.

ConvertKit allows you to create personal email templates are reusable over.

Track data and stats for each subscriber

Another place where ConvertKit has the top score is its audience analytics. A user commented that they appreciated being able to access "more information on each person who is in my group, including the location they click from, what email they open, etc."

Subscriber statistics and score (available in the Creator Pro plan) which means you'll be able to see lots of information regarding your target audience. In particular, you'll be able to see which opt-in forms are most popular, which subscribers have gone cold and which email messages have the highest deliverability and open rate.

We mentioned it earlier that ConvertKit can be used in conjunction with ConvertKit to build unlimited tags and segments for your target audience to ensure that you make sure you are sending the correct message to the appropriate individuals.

What didn't previous customers dislike in ConvertKit?

The flipside is that the former 31 ConvertKit customers we interviewed weren't fans of the expensive price, complex automations builder as well as the limitations of designing landing pages.

The cost of ConvertKit's services is high.

37% of past users reported that their main issue with ConvertKit was the price charge.

The plan is free, but it only has the basic features that are available to 1,000 users. If you want more functionality it is recommended to purchase the paid Creator plan or the Creator Pro plan.

In both plans, prices increase as your list size increases. Below are some instances of what you might be expecting to pay for different ConvertKit plans:

What's the main difference between these plans?

When you sign up for ConvertKit's no-cost plan (up to 1,000 subscribers) You get:

Unlimited landing pages

Unlimited forms

Unlimited TV

Segmentation and tagging of the public

Offer digital subscriptions and products

Community-based assistance

With Creator, you receive everything in free, plus:

Support via email and live chat

Free transfer from another program

Automations

Third-party integrations

One additional team member

And with Creator Pro, you get everything from the two plans, plus:

Unlimited team members

Referral system for newsletters

Subscriber scoring

Advanced reporting

It's nice to be able to use a no-cost plan, but it won't work for many customers because ConvertKit blocks important features such as integrations, automations and customer support to the paid plan just.

It is necessary to spend minimum $15 per month (for the creator plan that has 300 subscribers) to start experimenting with automated campaigns or get assistance with your business.

Plus, the visual automation tool is among the main features of ConvertKit, but it's not available when you're on the Creator plan, which will dramatically increase in cost as you add more items to your wish list.

Automations, funnels and construction can get difficult

In terms of the creator of visual automations the majority of users were dissatisfied with ConvertKit's automated systems as they are too complicated to setup and maintain. Some reviewers liked having lots of choices. However, other reviewers mentioned things like, "UI (user interface) was slow" as well as "segmentation was so difficult" as their top cons.

While it's true that you can do a lot of intricate workflows and campaigns through ConvertKit but most designers need a system that will send out emails, and manage simple automations, like welcome emails as well as sales funnels and nurture sequences.

If the process becomes too complex, email marketing can feel as if it's a burden. In addition, everyone hates going into their email accounts and seeing a whole web of automated messages without knowing how to use it.

Creators typically don't want their businesses to be much more complex, so there's no need to spend top dollar for features you don't actually need. In the event that you're sure you'll need very specific automations to your company, ConvertKit could be more complex and expensive than you'll need.

The landing pages and opt-in forms have design limitations

There's no doubt that ConvertKit has nice-looking landing page templates as well as form for opting-in to emails, however it's not without limitations on the types of templates you can do to customize. As one past user noted, "I didn't like the restrictions on opt-in forms I made, and the previews weren't actual views."

Currently, ConvertKit doesn't have a option to design landing pages or forms by hand. Instead, you have to edit the existing templates provided to you.

In the case of example, if you choose a landing page template with two columns, there's only one option to add elements (like images buttons, dividers or lists with bullets) within the columns. There's no option to include additional sections beyond the base style. The options can feel limiting when you've got a design in mind that doesn't align with a template.

Additionally, ConverKit's landing page templates are specifically designed to capture email and not for selling goods or sending people to other URLs. The majority of template landing pages include an email sign-up form as a default feature, but it is necessary to make use of custom CSS if you want to remove the email sign-up field from your site.

This makes it very difficult to utilize ConvertKit's landing pages to do anything other than gathering email addresses So you might end up needing to purchase an external landing page creator.

Why are people switching from ConvertKit to ConvertKit?

When asked to explain why they moved from ConvertKit to  the other, they cited their lower cost and the simple email creator as well as the convenience of having everything on one site.

is less expensive for nearly everyone

If you do not have more than 1,000 subscribers it is the case that all Email plans are cheaper as compared to the ConvertKit competitors. Below are some examples of how the pricing shakes out for ConvertKit as well as based on the the size of your list:

Apart from a reduced cost, Email plans also have other features that can help you run an online business.

's email editor is easy to use

Make a design you love? It can be used to create a unique template for your broadcasts or email campaigns as many times as you'd want.

In your email messages You can include text sections, columns with featured callsouts, social media hyperlinks, videos, CTAs, and files that your clients can download.

lets you run your business in the same place

The majority of people surveyed (54 percent) said that the number primary reason for switching to ConvertKit to the other was because they wanted to control every aspect of their business in one place.

ConvertKit is an ideal choice to market your email, however it's a bit limited in its eCommerce features as is the website and community-based tool. The majority of creators who we spoke to found ConvertKit's all-in-one approach to be simpler and more cost-effective, because they don't need to integrate (and purchase) numerous additional software.

You can also customize the method of emailing your followers, based upon whether they've bought a product, joined a waitlist, or expressed interest on a certain topic. This is with no complicated tags and integrations.

Imagine you want to create a waitlist for an online course you're hoping to market.

In ConvertKit, you'd need create an opt-in page or landing page that is specifically designed for your waitlist. You'll also need to tag any subscribers who join via that form. During the launch it is possible to send out messages to people who have this tag in order to advertise the service.

However, once your course is up and running, you won't need to be constantly contacting people who have already purchased it, so you will need to integrate ConvertKit with your online course platform. It is then necessary to set up another tag to those who made a purchase and use the tag to block the recipients from future promotional messages you send to waitlist participants.

The course, your email as well as your customers are located in the same spot. The only thing you have to create the course, and then put it into waitlist mode. It will automatically create a landing site to the course, and any student who registers will be added to the course's waitlist.

You don't have to do any fancy setup behind the scenes, or keep track of the various tags are, and you'll never need to be concerned about crossing your cables crossed because it has all the information about your customers in one place.

There are many ways the one-stop platform could help you:

Send welcome emails automatically whenever you receive an email from someone who joins your list.

Send customized emails to customers after they purchase the product they want to purchase.

Message only people who have (or aren't) purchased a product

Follow up with people on your waitlist.  Waitlist features are available for all plans, even the no-cost plan.

Create lead magnets to funnel people into automated marketing automations

Link clicks can be used to add tags to subscribers. Then, develop automated email messages related to the subjects that they're interested in

If you want to consolidate your web-based business in one location and eliminate of extra fees and integrations, this could be the perfect fit for you as well.

Are you sure ConvertKit suitable for me?

ConvertKit is a great option for those who create content as well as small-scale business owners that require an email provider that has many complex automations. ConvertKit is priced at a higher cost than other platforms , but it might be worth the cost for those who require a visual automated builder. ConvertKit can also be a great option if you're looking for landing pages to collect emails (not selling products) since that's what ConvertKit's templates are built for.

This is an ideal choice for creators on the web who wish to simplify their business with all of the information they need in one location. You can create unlimited emails and campaigns, use gorgeous email templates (or create your own), build a full site, create landing pages from scratch for whatever purpose you require to use them, and then make sales on any product that you think of.

Because you don't require a lot of plugins and tools, your overall business expenses will likely be lower that they would be in the event that you had to put it all by yourself.

For affordable, easy-to-use, and powerful features for marketing that aren't overwhelming, give a try. It's completely free to start .

We can't wait to see what you make.

FAQS

Email marketing FAQS

What exactly is ConvertKit?

ConvertKit provides an online marketing tool that lets you grow your list of email subscribers through sign-up forms as well as landing pages. You can also build automated campaigns, create broadcasts and even sell digital downloads. It offers a free trial that allows up to 1000 subscribers, and paid plans start at only $15 per month.

What are the alternatives to ConvertKit alternatives?

Our top ConvertKit option is Email! There are also guides on different email marketing tools that are that are similar to ConvertKit in these tutorials.

What are the advantages of ConvertKit?

ConvertKit lets you send unlimited broadcast messages and lets you create endless campaigns. The templates are designed for you and a simple email builder, and an automated visual builder. You can also offer digital downloads through the ecommerce feature.

What are the disadvantages of ConvertKit?

ConvertKit is a great tool for managing your emails, however you'll need to connect with other software to construct your site and sell items beyond downloads. The more tools you have, the more technology you'll be managing and possibly more costs. Plus, ConvertKit's pricing gets pricey as the list of features grows and as you need more options.

What is the top email marketing software?

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