Calendar

This is our monthly dive into the status of our membership. we discuss trends, news and much more.

The beginning of 2022 could be seen as an extension of clear patterns that have emerged in the membership market that were observed at the conclusion of 2021. Today, in a world of digitalization technological advancements are rapid and membership models thriving, they remain a stable and long-lasting source of revenue since we've witnessed the business model of membership flex its stability in recent times.

Highlights

As membership growth continues to rise, the number of members continues to increase.

The fourth quarter of 2021 was the period when we saw a substantial rise in the number of new members joining. The increase continued to rise through the first quarter of 2022 as people were coming off holiday and returning to school, work and their regular schedules. A period of moment when the interest of consumers is usually harder to locate it was evident that there was an increase for new member acquisition in all categories of membership - particularly during the month of January as well as February.

Resilience during headwinds

We saw significant amounts of uncertainty in the overall economic landscape and had an effect that was apparent in consumer behaviour. The war in Ukraine were the primary causes that caused people to be more prudent. These changes have reduced the growth in those areas that we noticed in January into February.

These macro developments have certainly affected the world of membership, we've witnessed the effectiveness of the model clearly stand out in the in the midst of these difficulties.

At present we're at a point where the bulk of the transformation we've observed is primarily focused on the recruitment by new member. Membership retention has been consistent, highlighting the resilience of the membership and its role in a business strategy.

This also highlights the necessity of structuring benefits for members in order to ensure that the benefit retains members' interest on a regular basis. The members who can integrate benefits into their routine will are able to enjoy less turnover as well as greater retention, even in the times of greater uncertainty and provide sustainable income and the potential for growth for their members.

What's going on?

Fresh and exciting scene

The landscape of membership is constantly changing. The membership landscape continues to change at a rapid pace. Our customers are exploring possibilities to grow in the near future, the importance of developing their methods for attracting members is becoming more apparent. Ad costs are rising. The engagement on social media has reached an all-time high. Consumers are becoming less receptive to conventional marketing and acquisition strategies.

What's going on? For the past two years, each of us have spent much longer on the web than we anticipated. This was a fantastic moment to explore content and to join in general. The extended web experience has created perceptions that consumers are bored with ads (your prospective clients).

People have been exposed to ads that are not targeted for a long time but people do not think about it - or take any steps to remove the advertisements. Is advertising dead? No. With regard to the changing landscape, the cost and costs don't favor the advertiser.

Member-driven growth

The next stage of the growth of membership is being managed by members currently on the board. Sincere messages, truthful thoughts , and personal experience build confidence that drives actions.

The recent launch of referrals is the first step in creating solutions which can improve the confidence and satisfaction of your member base to bring more sales.

Customer referral strategies has not only resulted in lower costs for joining and also in the retention of members. Increased retention may be attributed to referral members who receive discount memberships after they have made a successful referral.

Members who receive monthly income from referring persons are considerably less likely to be churned and they are continuously attracted to refer to others. Incentivizing your customers with referral rewards lets them to engage with the right people, which results in more sales, and lower cost.

The principal message you should take away

The shift in the landscape throughout Q1 provides a clear indication of the need to continuously building sustainable base in your group. These foundations become an oasis of security during times when things are not certain, and allow you to carry on doing your very best and run your company with confidence.

The membership landscape is constantly changing and grows, so membership will always be a opportunity to grow and expand the base of current members. A constant focus on serving members creates a sense of trust that will make them the most loyal supporters.

Pay attention to the little base of your business. These tiny foundations which can lead to the most substantial successes.

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