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At Customers Happy as well as Customer Success teams are regularly contacted about the best method to introduce new members. It is rare for customers to ask us about the best method to greet new members. It establishes a good precedent in attracting and welcoming new members to your community and gives a feeling that's positive. There are four aspects we've identified in order to ensure that new members are at ease and at in the first place.

1. A welcome email that includes a URL redirect

The majority of the negative experience upon signing up I've witnessed from my users is because of the absence of information or directions on what the user should start doing immediately upon the initial signup.

My clients should suppose that newly joined users aren't fully aware of what they can do with the program they've purchased. The problem is addressed by two methods.

Make a memorable redirection page. It should either outline the next steps clearly or requires those who are new on the site to examine their mails for A Welcome email designed to provide answers to any question a prospective members might ask. (This appears to be a simple task, yet lots of members don't invest the time and effort to complete this.)

Informing members of the latest content that has been released as well as reminding them the steps to get access to the material.

From my personal observation, most of the times that members disable automatic renewal immediately following joining is due to poor onboarding, or lack of instruction.

2. A preview of content to come and also improvements

A different strategy that works is sending out previews of content members will receive and other perks prior to when they're expected to go live. This gives members something they'll want to see and keep an eye on.

This can be done by sending messages that are directed at recent customers who registered within the specified time frame (that customers can choose).

3. Social engagement

I've suggested to one of my clients to offer an adolescent shout-out to those who follow them on social media. Positive results New members are recognized and prospective members view it as social proof. The result is win-win for everyone.

One way to do this is by asking your guests to respond to your"welcome" message using either your Instagram handles or their Facebook username in order to get the opportunity to be featured. We have a few customers who utilize an application for social proof known as FOMO which works in conjunction with Stripe and allows pop-ups to be displayed on their sites.

4. The new members are able to be supported to establish equity

Inquiring new members about the type(s) of material they'd prefer to view will make them feel as if they are having something to contribute to the community. If the membership manager asks members to give their input and then gives them time to answer to that remarks, it can help in establishing trust right away. Again, this can all happen via email soliciting members to answer to the welcome email.

Conclusion

That being said it is what clients do to build a direct intimate relationship with their clients is generally good for keeping customers and creates the opportunity for increased revenue. Also, it increases the chance that members are willing to think about selling an additional product in order to earn more later on.

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