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Uncertainty-filled periods are challenging for any business to navigate, but it's during turbulent times that solid and reliable partners demonstrate their worth. for creators as well as independent publishing, it'll become increasingly clear in the months ahead of which tools and platforms can best support their future success, and which might make their business vulnerable places.

The outlook for global economic growth appears to be becoming more uncertain, and creators should expect to be facing challenges when the year continues to unfold. Budgets for consumers are shrinking due to the soaring inflation rate and the fallout of conflict within Europe and elsewhere revenue-related challenges are almost inevitable for the majority of companies.

The good news for those who are monetizing their audience through membership models is that, while membership revenue isn't impervious to the impact of general economic trends however, it's generally more protected in comparison to the revenues generated by other channels such as sponsorships, advertisements, and commerce. This is assuming, however the creators have chosen trustworthy technology partners who have solid and long-lasting companies of their own that will allow them to maneuver through challenging situations successfully.

In the past, I've made arguments every independent or creative publisher who wants to create a long-term sustainable membership or subscription business needs to be cautious when choosing the right tools for monetization and tech. The tendency to go with the "cheapest" solution is quite normal, but creators and publishers that I have worked with are usually trying to move to other tools and platforms as their existing partners have failed to meet their expectations or failed to give them ample room to grow in terms of features and capabilities they have, or provide inadequate support and direction.

These frustrations become even more pronounced during difficult times for economic growth. With the demand of customers as well as market and economic factors shift quickly around them, the last thing creators should need to worry about is strategies for monetization which are that are preventing them from achieving. Poor technologies, missed opportunities to earn revenue and the operational rigors are annoying even in good times However, during times in which things are not stable, the impact of these issues can quickly compound to the point that they create significant risk for business owners who are creators.

It's more crucial than ever that creator partners have established stable and sustainable business of their own and will not leave their clients in the dust when they're forced to shift their focus or attention in pursuit of revenue or other possibilities.

My advice to any creator company that is worried about the current economic period is to be basic and concentrate on getting the basics right. Specifically:

• Create high-quality, distinctive regular content.
• Ensure a seamless product and user experience that lets you pay for and get access to that content as easy as is possible.

When it comes to technologies and tools for monetization, I would urge developers to look at potential partners closer than ever to make sure they are able to articulate clearly defined philosophies and perspectives, proven products and track records, and are committed to subscription and subscription models over the long haul.

Creators who continue to satisfy the needs and expectations of audiences and subscribers - and have technological and other tools which allow the ability to do this they should be in situation to not only navigate challenging economic climates effectively but to emerge on the other side with a strong position.