Building Relationships With your customers through storytelling
If someone has a tale to tell that really stays in your head for a long time after you hear it, that's the power of storytelling. Studies have shown that people love the power of a story, because it's what connects us to our fellow human beings. In the age of digitalization, how connected has become, it's becoming all more difficult to communicate. But storytelling is still able to hold its weight in the process of building bonds with people.
It's the place where storytelling could be utilized to benefit your business. When you think of selling your goods, it's easy to assume you should only talk about your products on your website. Although that's a crucial element of selling online, that's not what sells your customers on your brand. Your site may be fantastic in explaining what you offer however, it's not often enough for customers to 'buy-in with your company. The benefit of establishing relationships with your customers may be greater than you think, and a good narrative can assist you in getting there.
Story telling is an effective Method to use when Selling Software Online
Companies that sell software online will increase sales through using storytelling and creating a real connection with their potential customers. How? The customers will be more willing to pay for digital products and services that feel positive with their interactions and connections with the organization. Connecting them by sharing a story of your brand through your site will help create this feeling and increase the sales.
If you're thinking if you've got a story that you want to be told then the answer is affirmative yes. Every company has a tale to tell. Find out the answers to these questions and you'll be well on your route:
- How did you discover the inspiration your business is based on initially?
- How did you agree on the name of the firm?
- How did you come to from where you are now?
- Why do you love what you do?
A good story will cultivate positive relationships with prospective clients, which will result in increased conversionand an increased sense of loyalty, which forms the basis of long-lasting relations with your customers. Most effective stories are ones that entertain, inform, and offer value for potential customers.
Consider, for example, the company Marketo. The company's revolutionary marketing platform has been executed well, and they have an excellent story. On Marketo's site they write about the way that "Marketo is now a market leader in automated marketing however, at the heart it's a business for marketers that is, by marketers. Each day, we get up contemplating ways to make life better for the marketers around us." You'll notice how Marketo doesn't go on and on about how great their product is, but delivers a story that talks about the fact that they have always had their customer on the mind.
Stories to tell to create Connections with Customers
Stories make your company human. They're what make your business unique. Make those stories be the voice of you.
Marketo is able to do this by speaking about prioritizing their customers. It's evident that they don't simply talk about their general customer base, but they are more specific in addressing the people who they target. Having trouble writing your own stories? Contact your existing customers! Here are some questions to get you started:
- What do you do better that other businesses in the industry?
- What do they love most in your company?
- How would they describe the company's image to other people?
- What made them want to find you first?
Make their responses into stories that make connections with potential customers.
Engage with your customers through Videos and Photos
There's a saying that goes, "A picture is worth 1,000 words." The customers love taking photos to give the impression of your business, its style of operation, and what is what sets them from the rest. Pictures give customers a glimpse into the company.
Use imagery to share the values of your business. The focus is on your client and the relationship that you establish with them. When you share what you believe in at your company and letting the client know that you care about more than just what they're buying, but also 'who is the company they're buying from.
It is also possible to tell the tale of your company via video. Highlight the persona of your organization and allow your clients to see a face behind the company they're purchasing from. Given how well-known video has been, adding it to the collection of your business's stories could be a wonderful feature.
Allow Your Customers to Tell Their Success Stories
If your clients leave feedback talking about how your product was a huge success in their lives, you must to post these reviews in your web site.
Providing customer testimonials and telling a customer's story are great (and easy) ways to promote your business. They allow potential customers to gain knowledge from past clients. With over 80 percent of customers seeking out opinions as they make the decision to purchase, why not give them an honest opinion from your happy customers? Testimonials inspire your other customers to tell their own stories in addition to fostering greater trust between your company and the individual who told the tale.
For these testimonials from customers Read your reviews online and talk with your sales team to get names of happy customers who they feel might be willing to share their stories. It is possible to ask them to compose a review themselves or take one step further. Talk to your customer about how they successfully used your service or product and create a case study which new, prospective customers can read about as they're making their purchasing selection while on your website.
Detailed customer stories can help create a sense of belonging in your company. Be sure to have the customers' permission to share their story.
It's important to share valuable material with your current as well as potential customers. Engaging, pertinent engaging tale is an effective marketing technique that can aid your business in growing. Therefore, make sure your story is one that is inspiring and stimulate your customers.
