Brodo from a Takeout Window through Nationwide Shipping, with the help of

Broth is the perfect comfort food. What do many of us recall most fondly about getting sick when we were children? Being home after school, sitting in the sofa watching Price is Right, sipping on , you're guessed it! -- broth. It still brings that warmth and comfort to people of all ages, no matter if they're sick, hunkering down during bad weather, or just needing a boost to kick off their day.

Broth, and specifically bone broth, is very nutritious and chock-full of ingredients that improve the health of your gut and skin, bones, and much more.

Brodo is a powerful superfood available in their 4 New York City locations and through the assistance of , to customers around the world.

Simmering their ways to achieve success

The story began by Marco Canora, a James Beard award-winning chef, who started offering bone broth to-go cups out of the windows of the restaurant he owned in New York City restaurant. It was the year 2014; he had recently started drinking broth for himself in a fresh healthy diet and was delighted to sell broth to the community as an alternative to coffee.

This single location grew to four physical locations, all within the New York City area. From there, Brodo began to sell its delicious bone broth on the internet through their website, and later placed their broth into the freezer section of major retailers like Whole Foods. The company now sells their products nationally and continue to introduce innovative products like its soup kits.

What's the secret of their success?

A big contributor is their commitment to quality products and ingredients They refer to as "The traditional way of cooking made fresh again." They use genuine bones and meat from animal, as well as all-natural, organic veggies, which they simmer over long durations without preservatives or concentrates. They do not cut corners which is evident in the flavor and nutrition of their food products.

When it comes to the experience of shopping online, it was based on choosing the best tools and partners for their business and customers.

Brodo and

Brodo's first experience using WordPress wasn't the best, and it wasn't flawless. Their initial website did not meet their needs, and they even considered switching to another platform.

The team from Automattic stepped in and worked together to determine the specific needs of their customers and design the website that met their requirements. Today, they've got an online store with a user-friendly interface that Brodo's Brodo team can maintain and provides an excellent customer experience, and fully represents Brodo's brand. Brodo brand.

The latest Brodo: Mobile-first, great UX, and strong accessibility

The redesign process started with a mobile-first approach, considering that the majority of all online customers utilize smartphones. Enhancing the customer experience (UX) and the customer experience (CX) were primary goals.

To enhance the customer experience at the front end, Automattic built an intuitive, image-focused design that highlights the advantages that bone broth offers. Simple animations grab the attention of visitors immediately upon their arrival at the website, and a mega menu allows for easy navigation.

The site they had previously used was hard-gd. This made it tough for them to make even simple changes, such as changing the pictures or text. Their new site was built using WordPress Block Editor. WordPress Block Editor and allows them to modify everything from product and product bundles to pages and posts. This is a major benefit to a growing, bustling firm.

The process of establishing broth subscriptions

Shoppers can choose between several various products like those from the Chicken Lover's pack, the Variety 10-Pack, and the Brodo At Home Gift Package. Then, select between a one-time order, or a delivery every 2 or 4 weeks. There are also discounts for periodic subscriptions.

Subscribers who are active can access their accounts on the website to turn the service off and on or pause delivery, stop a shipment, select particular dates for shipping or edit the flavors in their box. They can also check when their next delivery is due to be delivered. Customers win because they no longer require a call to a customer service line to manage their subscription. Brodo succeeds because they are able to provide support to address other concerns and decrease customer confusion.

Choosing the right tools

Working with the right tools have allowed Brodo to build a stunning high-quality, functional site. We've touched on a few options, but let us look at some of the other tools that Brodo uses to create the right site for both their customers and business:

• Pressable Managed WordPress host has built-in tools for speed, security, and scalability specific to the CMS. (CMS).
• Jetpack: The speed-enhancing tools that are available through this pluginsimilar to VideoPress -- play an important role in ensuring fast load times while still offering stunning images as well as top-of-the-line functionality. Jetpack also provides security scanning and instant cloud backups that help keep Brodo's site safe.

Building a cohesive experience for all

One of the most significant accomplishments that Brodo's website has achieved was the improved user experience for both the Brodo team and its clients. Everything works together intuitively and automated processes free time and resources to focus on other tasks.

The same thing for your business. I am passionate about helping store owners grow their brand and boost sales by using tools that work seamlessly together.