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Brand videos every business needs (plus 6 examples of staff picked by the company)

Dec 6, 2023

The best branded videos to help you with your advertising strategy

1. Explainer videos

At the end of your explanation video, your audience should be able to find the information they were searching for.
Explainer videos can be educational and are available in any format to answer customers' questions. They go through the steps of using products or to explain an idea of thought-leadership in a talking-head format.

Tip

Explainer videos are great for documents for support, addressing questions from any part of the buyer's journey.

The most important aspect of a good explainer video is that it doesn't rely on sales. Don't try to convince anyone to buy any item. Instead, describe a problem and solve it. Or, address a frequently requested question, such as in this easy but effective video:


Explainer videos typically are high-level. These videos are created for clients early on in the funnel, and could be at the research phase.

To determine what type of explainer you need for your video marketing campaigns Ask your sales staff which questions they are asked on a every day. Learn about your clients as well as what they're experiencing and.

If you're launching a new product and want to develop the video to explain the product meet with your product marketing team to determine the most significant features to highlight as well as the most powerful approach to achieve this.

Illustration and animation are a wonderful way to communicate product updates or concepts that require a lot of effort to understand. by visualisation.

For a compelling explainer video, keep these guidelines to remember:

  • Know your strategy and plan your strategy around your audience.
  • Be straightforward. Do not waste your time with unnecessary details or images that divert from the point.
  • Be professional and friendly. tone.
  • Provide captions that are accessible and preference of the user.

Staff Pick example

It's a ride in this informative docu-style explanation video of 2020's Norco Optic. Bryan Atkinson flies down the tracks of the interior of British Columbia while narrating how he navigates the terrain with the bike's features. It's just the bike as well as the rider and the surroundings.

What it does:This video perfectly captures how to utilize the product at an expert stage. The target audience is who are outdoor enthusiasts as well as adventure-seekers and cyclists. The movie is short, but visually stunning.

2. Videos for promotion

An promotion video, or promo video, is all focused on creating brand recognition. It's about creating hype or teasing the launch using a brief video.

Promo videos provide a brief summary of the next event, created to pique interest and drive traffic to various channels, such as social media. A good promo video is brief, engaging and swiftly establishes a image (hopefully aligned with your band).


Promo videos are also an excellent opportunity to connect with the most influential artists your target audience is familiar with or would be a enthusiast of. If you reach out to creators, you can also increase the number of people who view your content.

Staff Pick example

The reason it works: Well, Raheem Sterling. The reason it works is that, contrary to what we've suggested above, this promo is a bit long -and yet it gives an opportunity to laugh at the scenario taking place. Do you think laughter is the most effective way to market a cell phone? It seems like it.

3. Brand story and BTS videos

Brand Story Video: A brand story video is basically a get-to-know-me or an origin story of your company.

With the right budget and the right team, a brand story video will serve as a central marketing asset for years and years.

Brand story videos are important to be done right. So prior to starting production, be sure to are prepared with an outline, storyboard, and a script that is ready for.

Through a behind-the scenes video viewers can get an inside view of your company's image. The video explores your employees as well as your process for getting things accomplished, and show where it gets done. They also can give your event or promotional campaign a new perspective.

4. Webinars

How do you make an outstanding webcast?

Make sure you are focused on your content, build the best experience possible, and figure out ways to engage your viewers.

5. Videos of case studies

6. Narrative branded content

A narrative video tells a story with the purpose to entertain. That's it.

All of your business's videos ought to be entertaining, that doesn't have to be their sole goal.

Narrative brand content is an account. Contrary to a narrative video for a brand however, it does not have to tell your story's origins. It's more of an ad type, commercial videos have a motive to their product which is more important than the company they represent.

Many narrative brand videos focus on larger themes like family, love, compassion and commitment. They follow a story sequence. The story is told through exposition, climax, and resolution. We're left with a character that changes.

Narrative brand content is sometimes employed to promote or build upon a slogan for example, like Nike's "Just Do It" or "Dream Crazy" campaigns.

Staff Pick examples


Rimowa employs a similar strategy to tug at the heart strings by promoting a meaningful travel ad campaign. The film is about travel as well as missed calls.

Why it works: Both narrative examples follow a similar formula: problem-agitate-solution. We get to know the experience of one particular person and witness the challenges as well as the triumphs and tribulations of their life. They feel personal and draw us into a story with no need for familiarity with the product or brand.

7. Creative brand campaigns

A general category that covers these brand videos that aren't suited elsewhere. A creative brand video is simply that -- it takes the approach of a different type than an unstructured brand video. The truth is, there isn't a formula for this. All you need is to be all-in on a creative idea which you're enthused about and is compatible to your branding.

Businesses looking to implement a a creative approach, look into the filmmakers, agencies or teams behind the most creative and inspiring videos. Get in touch with them to find out how they collaborated with those customers. What was the timeframe and budget? What kind of creative input would you like to have? Determine the scope of this video marketing campaign. Does it have to be linked to a launch? Rebranding? A specific product?

 Staff Pick examples


It's hard to describe the kind of video "Obscura" is; maybe since it's an art movie disguised as commercial. This is an excellent instance of a business relying on the creator with the brand's image with passion and creativity.


A reading from Mary Oliver's poem "Wild Geese" over beautifully recorded mornings along the North Coast. In showcasing the beauty of the natural world, this Patagonia Australia video is all that it needs to be.

Why it works: Surprising your audience is great -- it means you'll stand out against other content.

All businesses of all sizes can make an impression with a content library of powerful and visually captivating branding videos. It's up to you to incorporate your personal vision and mission into every kind of video while keeping your customer at the heart of the process.