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Black Friday and Cyber Monday the Ultimate Guide for selling Digital Products in 2022 -

Nov 12, 2022

In the case of many businesses online, Black Friday and Cyber Monday are among the busiest times of the year with many opportunities to earn revenues that are higher than that of all the other days of the year. It can, however, be one of the toughest shopping seasons to plan for.

Here's a quick outline of the topics we'll cover this morning:

 What is Black Friday and Cyber Monday

Black Friday, which occurs after Thanksgiving day in the US is not officially announcing the start of the shopping season for Christmas. Cyber Monday is the day following Thanksgiving here in the US. When it comes to Black Friday and Cyber Monday people all over the world anticipate huge sales and discounts from their favorite businesses as they are ready to spend!

Recent years have seen online spending via desktop devices has increased significantly on Cyber Mondays in the United States, reaching nearly $6 billion by 2020. It's an increase of 30% compared to the previous year. The 2020 edition of the survey showed that Black Friday desktop spending was about $4.3 billion while Thanksgiving spending was about $2.7 billion.

This year, Black Friday will take place on November 25, 2022 and Cyber Monday is scheduled to fall on November 28, 2022..

Once we've got that important information out of way, it's now time to get your online store for the most popular shopping time of the year. If you're feeling overwhelmed, don't worry! Here are the most important (free) methods and tools that you could try out so you can supercharge your sales from digital items this year on Black Friday and Cyber Monday this year.

 10 Black Friday and Cyber Monday Advertising Strategies to Test in 2022

1. Offer Limited Time Price Reduction

Black Friday and Cyber Monday are two of the very few times when you are able to provide huge discounts on your product price without losing the brand's image. Most popular limited-time offers that online businesses can provide include:

  • Coupon codes that offer a certain percentage discount on purchases made by customers. It is also possible to offer exclusive coupon codes for the customers who are loyal to you for recognition of their support to your company, and to increase the loyalty of your customers to you.
  • Free gift with purchase. Also, it creates a sense of community that helps your customers to keep coming back to your store. Be sure to give your customers what they really want i.e. complementary products to what they're planning to buy.

The complimentary gift could be uploaded together with the main digital product to ensure that your customers can receive all of them instantaneously when they make a purchase.

2. Limited Edition Launch Products

The process of releasing limited-edition items usually involves creating a new spin on the most popular products you sell. For example, if you're currently selling digital wall art, you can release an exclusive edition of personalized wall art where your customers can input their names or family photos.

It gives users to experiment in the realm of new products and , if it goes well, you can potentially create innovative products that are best-selling by engaging in this process. The limited-edition launches of your products draw attention to your online company and your brand. This increased visibility can lead to increased customers as well as sales of your current or new items.

3. Cross-sell Complementary Products

The concept of cross-selling is to offer your customers product(s) to complement their initial purchase. Cross-selling is an effective option to improve the purchasing quantity of new and returning customers who might otherwise be leaving some things behind in your shop due to the fact that they haven't had a the chance to look at other products they might be interested in.

Imagine that one of your clients bought an ebook on "Beginner Stage Vegan Recipes". Recommend they check out your "Advanced vegan recipe for Level 1" and offer a discount for them to purchase both of them in the same order. Use engaging phrases like "You may also like this" as well as "Others have bought" to entice your customers.

You can set up a cross-selling promotion within under one minute by using its free cross-selling tools.

4. Bundle Multiple Products

To put an interesting spin on this strategy You can create a special-occasion product listing to evoke an emotion that of FOMO (Fear of Not Being able to Get It) for customers, and encourage them to buy prior to the time when the item is gone.

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5. Launch an affiliate marketing program

Affiliate Marketing is a process which allows affiliate partners to receive a fee for promoting products from your online store. If you are successful in bringing a sale that the affiliates deliver to the store, you'll pay your affiliates with a portion of commission every month.

Making your product available through affiliate marketing is an excellent method to increase marketing and sales efforts by allowing your affiliate network to promote your products for you. Black Friday and Cyber Monday is an ideal time to work with content creators, bloggers and other high-profile figures to promote your products and share your revenue with them in the form of affiliate commissions. It is possible to offer them the possibility of a higher commission during the biggest shopping season of the year , to encourage the people to advertise your product more.

It is easy to establish an affiliate program for your store online by following this step-by-step guide.

6. Launch a Referral System

Contrary to affiliate marketing referral program is a different kind of marketing that does have no commissions. Unlike affiliate marketing, a referral system does not require the distribution of commissions. Referral System - or sometimes known as word-of-mouth marketing - is one of the strategies used to encourage your clients to recommend your products to their friends or their social media. As a reward for a successful purchase, both your client as well as their referrer will receive discount codes for their purchase.

This is a powerful marketing tactic because your clients' friends and family are receiving recommendations from their trusty networks, making it much more likely that you will succeed in making multiple sales from your online store.

You can easily create a referral system for your online store at with this guide.

7. Run a Giveaway

Offering a prize on your social media pages is an excellent method to get real-time participation from your users. Give them the chance to win prizes after they've completed specific tasks e.g. checking your social media profiles, sharing your products on social media, etc. It is an excellent strategy to grow your social media following while pleasing your current and clients.

8. Launch pre-sale or pre-order items

A pre-order, or pre-sale, is an order for an item that hasn't been released. Selling pre-sale or pre-order items on BlackFriday will allow you to determine the amount of interest buyers have for the upcoming items. In addition, pre-orders provide your customers with a reason to be excited to return to your store online as well as generate sales for other items as well.

Read this tutorial for how to setup orders for pre-orders in your website.

9. Provide Upgrade Discount

Make sure to remember that the holiday shopping season does not end with Black Friday nor Cyber Monday. Christmas is also one of the most popular shopping times during the year. Offering upgrade discount to your customers will incentivize customers to return to your store at an earlier date and purchase additional items at a discounted cost.

See this guide on how upgrade discounts work and the best way to set it up.

10. Social Discount Offer

It's generally accepted that one of the top methods to get clients to share your product via their social media accounts is by offering them incentives, possibly in the form of an offer on social networks. is a social discount function lets you offer customers an automatic discount on their purchase simply by posting the item on Facebook, and more. This is a powerful method to reach out to the network of your clients who may eventually turn into your next customers and increase your brand exposure.

 8 Tips to Prepare in advance for Black Friday and Cyber Monday 2022

You can determine whether certain products' popularity is going up or down during the holiday season through Google Trends. Be sure to tweak Google Trends' settings for the various countries as well as timeframes. For example, if you look up "personalized gift" through Google Trends, you'll see the popularity of this search tends to be at its peak during the time of the holidays. This is a great item to include in your shop if you make things like customized digital artwork.

2. Optimize the Product Page's Purchase Conversion and SEO

Online store sales do not simply happen on the spur of the moment. Keep in mind that your clients go through a series of difficult decisions prior to deciding to buy your products. Optimizing your product pages allows you to influence your customers to make the right choices and assure that you are turning most of the people who visit your site into paying customers.

Here are a few suggestions on how you can optimize the rate at which your page's visitors convert to your products:

Set up a countdown timer.

Utilizing timers in order to create an atmosphere of urgency for the customers of your online store could encourage people to buy now instead of wandering off in order to "think about it later". Many customers procrastinate when shopping. Although you shouldn't bribe customers into buying something or turn customers into desperate customers, we would like customers to act. This is where timers can help you!

Enable Payment Buttons

The payment buttons can provide you with a sense of transaction security and can increase your purchase conversion. You can turn on payment buttons by going to your Store Builder > Footer > Show payment icons

76% of customers are looking for secure payment in addition to convenience when buying on the internet. It's important to close this loop in case you have customers who are worried about security concerns when shopping online.

Showcase Customer Reviews

88 percent of customers consider online reviews to be as reliable in the same way as personal recommendations.

As your clients can't experience your product in their hands, or even look them up with their eyes, they'll have to trust online reviews from other customers to provide social proof. Reviewing other customer's product reviews can be a factor in making a purchase. Instead of making customers leave your website for reviews on other sites, you should make the reviews available to them in your online store instead.

The following is a quick instruction on how to set up customer reviews to be displayed on.  The feature for customer reviews also comes with the ability to approve reviews as well as automated post-purchase reviews to help make reviewing simple.

Improve Copywriting for Product Description

Words are powerful when it comes to optimizing your product pages. In order to encourage visitors on your site to buy your products think about optimizing your description of the product in order to remind them of the value of your products.

Remember that any copywriting on your product page also contributes to SEO improvement efforts. This allows the pages of your products to rank better in Google search results. This means more visitors for your product pages and your online store overall. You can use tools such as Ahrefs Keyword Explorer to discover keywords you ought to utilize to gain your products more visibility on Google Search.

This is a brief guide on how to further improve your SEO for your site during the holiday season.

Converting visitors to paying customers is a carefully curation of your customers' experience. Just throwing a few random listing of your products to the customers isn't going to work!

Create a special holiday collection that showcases products the customers are likely to be looking for during Black Friday and Cyber Monday. Additionally, you could consider creating a collection specifically that sells items.

This is a brief guide on how to create collections of your products using.

4. Optimize Your Website for Mobile Ecommerce

According to Statista, 72.9 percent of all retail e-commerce is expected to come from mobile-based sales, up from 58.9 percent in 2017.

There is one thing for certain, your online store needs to be optimized for customers who are intending to purchase via their mobile devices. Be sure that all essential information regarding your product are visible in mobile view as well as any additional irrelevant data should be placed in an FAQ page.

Store Builder lets you change between mobile and desktop perspectives so that you can ensure your site's performance is optimal for both perspectives.

5. Enhance the Experience of Checkout

An unwieldy checkout procedure is a recipe for low sales conversion since it puts unnecessary barriers between your clients and the products they purchase. Do not let your customers' enthusiasm wear away just because of an unpleasant checkout experience.

Thankfully 's checkout experience has been optimized for online product sales as it doesn't require any unneeded information, such as the physical address.

Go through your online store's checkout process as a customer and determine if there's something that could be improved. If you've implemented coupon code, you should make sure to test the checkout process to ensure that you've set up your coupon code in a correct manner.

Additionally, you should check to see if you've offered the most payment options is possible for your clients. In the meantime, you'll be able to connect with both Stripe as well as Paypal to provide the most payment options possible for your customers

6. Make Your Customer Service Available

Making sure your customer support is in order requires anticipating the types of inquiries you expect to receive from customers. It is possible to create an FAQ section for your website to answer your clients' most pressing questions, and also to cut down on the amount of ticket requests for support.

You must ensure you have sufficient capacity to respond to the requests of customers, as poor customer service is a recipe for bad online reviews. Create saved replies for your most commonly asked questions to reduce the amount of time needed to respond to requests for support.

A positive customer experience is essential for building trust between your company's online and customers.

7. Make the Noise! Promote, Promote, Promote!

Remember that your amazing online store deals don't just say so. It is now the best opportunity to make sure you promote your Black Friday and Cyber Monday deals and get the word out through every available means. This includes but is not limited to:

  • Newsletters sent via email. Your customers will be searching through their email inboxes looking for great discounts from their preferred stores on the internet. Think about segmenting your list of email subscribers and sending out more relevant material that is engaging for your audience, and sending your offers right to the people who need them. Be aware this: Black Friday and Cyber Monday are all about time-sensitive deals. Create email copy that evokes an urgency.
  • Social media. The social media platforms like Instagram, TikTok, and Facebook are great channels to share about your Black Friday and Cyber Monday strategies to your customers (through natural posts or advertising paid for).
  • Blog. It is possible to create gift ideas guidebooks for your clients to spare them from struggling to come up with great gifts for their beloved ones.

8. Remember to Prepare in advance for The Next Biggest Thing ....Christmas!

After you've boosted the online sales of your store during Black Friday and Cyber Monday, it's time to think about what's next... Christmas! Instead of focusing on making one-off purchases on Black Friday, think about how you can turn those one-off purchasers into loyal long-term customers.

You can use the marketing strategies we've laid out in the previous article to promote Christmas. It's also a good idea to keep in touch with your customers by sending an email to inform them of the upcoming promotions for Christmas and/or by sending out surveys to your customers. This will make sure that you take into consideration their feedback regarding how you can improve their Christmas shopping experience with you more.

 Best Digital Product Ideas to use for Black Friday

E-book

The revenue from sales of ebooks reached 1.1 billion dollars by 2020. That's increasing by 11.86 percentage from 983.3 million in 2019. Adult novels account for 41% of ebook sales through 2021.

Ebook sales allow you to provide your book to your readers without having to go through the lengthy process of paperback publishing. Your ebooks are available for purchase on the internet and read them instantly on their devices that run on electronic technology.

Audiobooks

A recent study suggests that, almost 20% of Americans use audiobooks.

The revenue margin for audiobooks is high because the expense of changing books into audiobooks is low. Not all book lovers enjoy reading, so audiobooks allow the reader to engage new and different audiences. A growing number of individuals who are deficient in reading, visually impaired or are simply looking to purchase audiobooks. Additionally, adding an audio version can help to increase sales on ebooks.

Customized Digital Art

Christmas is right around the corner just after Black Friday and Cyber Monday. Personalized gifts are among the most common Christmas gifts for families and friends. When you search for "personalized present" in Google"Trends the item has been popular throughout the Christmas season.

Personalized digital art allows customers to create memorable presents. Plus is that it's an eco-friendly present since it doesn't need packaging.

Online Course

Bundling it with a free digital download offer (e.g. free ebooks, free workbooks, printables that are free and so on) can make it very attractive to buyers to buy your online course bundle.

 Ready for Black Friday and Cyber Monday

Do you have your store online ready for the biggest sales of the year? With a little preparation it is possible to exponentially boost the amount of sales you make during this festive season.

If you manage your games right, your Christmas revenues could be higher than you ever thought possible. Let us know in the comment section below should you have questions.