Asana concentrates on the Creative Risks in its Video Campaigns
Asana is Director of Brand Marketing, Matt Maynard believes that bringing about an enjoyable client experience is a great way to provide an insight into the nature of the company and the way in which the system utilized to manage the entire process is able to accomplish everything. "There are specific circumstances or scenarios that you'd like pictures from your company to be able to grasp."
The aim of the campaign was to make people think of Asana as a method to address issues instead of being the reason behind difficulties in functioning. It was about taking some risky chances in the way they approached with the Asana Asana company.
"We utilize a system of management that works at work. system. Workplaces aren't an issue to workers... consequently it's crucial to start in the morning of each day, and think of how the most minor issues could be handled," clarifies Morgan Keys the art director for Asana. The Asana team was the one to come up with the name.
Do you feel a bit short of some minutes of spare your time? Learn the most crucial information in this brief video.
| The title for the Project | "Tame Your Work Worries" | Asana |
| Stakeholders | Matt Maynard, Head of Brand Marketing at Morgan Keys Artist Director Brand Creative |
| The purpose is the purpose of this campaign | The Asana team required an effective marketing plan that maximized the use of their categories' primary site. This resulted in a rise in perceptions of the value of the Asana brand. Asana brand. "Tame Your Work Worries" was a brand-new campaign that was inspired by the video that was created to aid people in consider Asana as a way to manage the work that you have to do. The goal of the project was to promote the idea of relaxing stress from the Saturday Scaries by depicting the pressures that work cause as miniature CG monsters, which cause chaos in workplaces and personal spaces, such as public areas. |
| Goals | The brand's recognition is likely to rise and its accessibility to people will increase. Assist Asana in becoming the primary access point for students. Make a memorable video marketing campaign to help be accessible to the public at large. |
| Resource |
Asana is making sure that the team of creatives of their business as tiny as possible. Asana collaborates with Omelet which serves as Omelet, the Los Angeles marketing agency, Omelet, with plans to take this idea further and produce additional. These creatives were an integral component of the company based in Toronto which was formerly known as Skin and Bones in the development of real-time visual effects. The company also worked together with French video effects business Mathematic that renders 3D models in order to make CG characters which appear to be.
Asana used their own way of managing projects. As well, they utilize Integrations to ensure the projects they manage are with a safe and secure way. robust and effective. |
| Key lessons |
The availability of a person's mental wellbeing is crucial.
It is essential to be sure that you are safe by not using your imagination. Increase efficiency and improve transparency through collaborating |
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