Announcement: SEPA Direct Debit Payments Refresh --

Apr 27, 2023

When you're selling software internationally, it's vital to give your buyers payment methods that are familiar andconvenient for the buyers. This eliminates friction in the purchasing experience, leading to an increase in customer acquisition and revenues.

assists sellers worldwide through a range of payment options. One of these payment methods -- one of the most popular in the European Union -- is SEPA Direct Debit. It not only assists to simplify payments across borders in the EU as well, but it aids in reducing the chance of failed payment transactions.

In addition to the innovative SEPA Direct Debit features the sellers now have the ability to accept payments not just within the SEPA region, but can also access chargeback management, and they can also make refunds using the application.

What is SEPA Direct Debit and How Does It Do It?

SEPA (Single EURO Payments Area) is an network for transactions that has been implemented across the EU and some of the surrounding countries that allows customers and companies to make cashless euro payments via credit transfer and/or direct debits to any location within the SEPA area.

Anybody in the SEPA region can make direct debit transactions in Euros regardless of the currency their local bank account is in. This simplifies and decreases costs for trans-border transactions.

 checkout screen showing SEPA direct debit payments options

When you make the SEPA Direct Debit the purchasers pay through a bank-tobank transactionlike ACH (Automated Clearing House) in North America. Usually, this clears within between two and five business days and allows for easy, unobtrusive payments for individuals as well as businesses.

Why Should I Use SEPA Direct Debit?

As SEPA services more than 529 million customers businesses interested in expanding their global footprint would be foolish to ignore offering SEPA transactions to prospective customers.

To make use of SEPA Direct Debit with , sellers just need to type an inquiry on the support portal after which, within two working days, the transaction will be available on their storefront.

In this case, the process of collecting money from customers is the same as any other transaction. Customers will be able to use SEPA Direct Debit will be displayed if they are in any of the covered regions as listed in our documents. They select the payment method, enter their information, and then are able to make their transaction.

 checkout screen with price and SEPA direct debit payment information

Not only is it easy to establish SEPA Direct Debit from the seller's website It also offers a variety of advantages for sellers wanting to expand their businesses into the world market

  • Broader reach to more than 500 million potential customers within the EU.
  • Improved conversion rate through making shopping easier for European clients, as less than half of European customers do not use credit cards.
  • Reduced failure rate of payments as because of the bank-tobank connection to SEPA Direct Debit.
  • Improved retention through the elimination of failed payments caused by credit card expiration or cancellation.