An Playbook to create the instructional videos for a course

Jan 28, 2024

The creation of online courses takes lots of time and is a labour-intensive process, particularly when you produce a large quantity of educational video. What can help to improve the effectiveness of designing and creation of online courses? Stories. Elise London is an expert in the field of video production. She films every one of our internal as well as marketing courses. The secret to creating a memorable and fun online course is to incorporate stories into creating and distributing information.
   
    Understanding the storyline in the topic that you're learning about as well as structuring your material according to the methodology of telling tales using the stories of heroes can be an exciting way to change your curriculum. Learn everything you need to do so that you can create your own highly efficient and effectively online course which includes all the materials that you will need.

Jump ahead:

This is the perfect subject for an online course.

You don't need the most original, innovative or out-of-the-box concept to create your online course.
   
    Choose a topic that is widely known. A thorough understanding of the market and what you hope to achieve are essential. Here's how:

Track the frequency that resonance.

Use data measurement tools like Google Analytics to find high-performing books. It is possible to find an ebook that covers particular subjects that performs exceptionally? Consider expanding it into a detailed video course.
   
    In addition, you can conduct an online survey of customers to discover what areas they'd be interested in learning more in for an online class. Also, you can offer the same survey via social media (if there's an active audience of the platform) along with the communities you're associated with.
   
    It is crucial to choose which subject areas your students are interested in.

Deepen your dive, don't widen it.




    How can you approach it? Review the emotions your viewers face when they tackle the topic.
   
    Think about:

  • What is the source of confusion creating confusion while we seek to solve the issue?
  • Do you find you are overwhelmed with your emotions and you need assistance?

Live streaming is one example. the answers might be an issue when they begin their debut live stream. The subject of the class will then be "How to easily establish live streaming to ensure that it doesn't overflow."

A great tip you can apply to improve the name of your course

In the search for a name for your class, take note of how your target viewers feels about the subject that you'll be discussing before incorporating it into your title.

The procedure of planning and creating your online course

Elise suggests using the hero's Search to design the training online. It consists of:

  • The challenge that students in your class have to face. Find these by answering questions students have regarding the topic of their course.
  • aiding students in overcoming difficulties and identifying solutions. It's time to divide the lessons into small chunks and then create videos that contain every lesson responding to the questions.
  • They will then be able for students to benefit from the changes promised . Give additional tools including checklists and templates to aid students in achieving success by using the skills they have acquired.

This is how you can answer the questions of your guests and the results you'd like to attain in the planning of and organizing your gathering.

Learn about the sorts of questions that the individuals whom you want to talk to may ask

It is not a good idea to be thinking about this issue. Instead, you should follow these steps:

  • Search Reddit as well as Quora to build an index of the most often asked questions.
  • Survey and phone call with the learners for direct answer to any questions.
  • listen to calls made by customers to support and sales personnel to answer any questions frequently asked by clients.
  • Explore the best-selling page of book indexes for most popular books on Amazon for a deeper comprehension of the issues they discuss as they relate to the subject of study.

If you've hosted webinars about this topic, you may be able to look over the questions attendees were given to help collect information that will assist you in the study you wish to do.

Part the subject for the lesson into categories

Woman recording herself with smartphone. Image reads, "Concept > modules > video lessons"

Consider the issues and questions that concern your subject is facing will be addressing in order to divide your topic into distinct narrative parts which are linked with one another during the following phase of the process of learning.

"Instead of saying that we'll guide you through an interactive program' (which is a broad notion that's hard to comprehend) Instead, state "We're training beginners in advanced, intermediate, and advanced capabilities. The subject that you choose to teach in your online class is able to be classified under three different categories." Elise London, Senior content production manager

Simply cut "disparate ideas " to smaller bits, and set them aside in buckets so that when looking at them from the distance, it's simpler to look at the greater image."

A great way to organize your class

It's crucial to define the course's structure in order to meet the requirements that students will have regardless of the level at which they are learning. It's not difficult to share excessive amounts of data. This can cause confusion for students because of the risk of sharing information (a cognition bias that presumes that everyone is as knowledgeable like you). Make sure to go over your curriculum so that it will be easier to grasp.

The lessons in video format will be planned

  1. You must take care to address the concerns that your students might have related to the issue which the class on video can resolve.
  2. Respond to inquiries by providing solutions to the problems they're trying resolve.
  3. Make note of the video and include additional information to aid students to modify their learning.

Video on demand and scripts

pro tip

Script generator gif

Shooting your course video content

You'll need the tools

To set up an appropriate setup and production toolkit for the most efficient setup You'll require the following things:

  • Camera with microphone (two at the minimum) and a 3- or 4-point lighting kit
  • Learn Management System (LMS). It hosts the video content and allows it to be accessible to students. Examples are: Teachable, Podia, and Kajabi.
  • . An unadvertised platform for hosting, recording and editing. You are able to add interactive elements in instructional videos. These are later uploaded onto your LMS.
  • Teleprompter. Display device that displays messages in a way that makes it easier for those using the screen to shoot videos.
  • Music pedal. It's a low-cost pedal, that is operated with a foot, which allows users to adjust the display's position.

A perfect setting for filming

Elise suggests:

1. Do not use overhead fluorescent light sources.

They could cast stark shadows on your face. Some fluorescent lighting sources are able to flicker, and they emit an unsettling green hue that can affect the quality of your videos and the consistency of your videos.

2. Record completely dark with no lighting from the sun.

The light conditions in the natural world may change throughout the day. And the longer you film times, it's possible that the quality of lighting you capture won't appear like it should, Elise warns. The same is true in the event that you decide to change sections of your film to a completely different video.

3. Set your cameras at different angles

This camera can't "just enhance editing" (which is a great idea if the script you're using allows you to to complete all this at once) However, it can assist in eliminating the boredom of watching viewers look at instructors' eyes."
   
    "More crucially, an additional camera is a great way to hide cuts" Elise adds. "So whenever the information that is being provided won't be captured in one shot, the most effective way to conceal cutting is by employing B-roll or cutting to an additional camera."

4. It is essential to keep your background free of any clutter.

Be wary of bright colors like magenta, yellow, and orange as they can create reflections in the color as well as cause distracting effects for viewers. Choose neutral shades to create a background, such as dark grey, blue or light white. They're ideal for photos as well as pleasing for the eyes.

Recording your online video course

Recording can be a normal thing to be stressful. If you spend your time in planning and recording your project then you shouldn't have a issue.

5. Always utilize a Teleprompter

Teleprompters will help stop your screen from freezing when you attempt to determine what tasks you'll be required to accomplish in the near future.
   
    Cameras facilitate recording and assist with editing but "it could also allow users to keep their eyes at the camera while viewing the teleprompter's screen," adds Elise.

6. Make use of instruments that are able to alter the tone of slides

"Instead rather than making use of a keyboard or clicker, which you access through your fingers or a clicker, use the music pedal to switch between the slides you're playing. This is a genuine USB Bluetooth keyboard with a left and right. It isn't necessary to hold the mouse or keyboard in order to move this device."

Editing your video on the basis of

Make sure to trim the edges for better clarity. The goal is to make an impression on viewers with these suggestions:

7. Edit your text as precisely as you possibly can.

8. Incorporate B-roll into your strategy to improve the amount of participants.

One method to get rid of the monotonous video chats using different cameras at the same frequency.
   
    You can also add animations, videos, and slides. Or even make videos more individual to enhance learning and enjoyment.

9. Interactivity layers can take the form of

  • Enjoy a build-your-own-learning path
  • Look over the hotspots for video that follow for more opportunities to enhance your understanding.
  • Jump between sections that have greatest significance to these sections (useful to create in-house film about the boarding process)

It's evident that videos with interactivity improves viewer engagement as well as increasing retention. In addition, you are able to evaluate the understanding of students by conducting video-based quizzes that are interactive..

Are you able to design your own online course?

What is the best way to make an instructional video that the viewers are capable of enjoying can be described using:

  • It is crucial to define the goal you want to attain
  • Data needs to be reassembled into a cohesive narrative
  • The content must be organized in a way that makes it easy to understand and follow.

Remember that if you use the right equipment then you'll be able to lessen the burden in creating high-quality instructional videos that provide your students with an enjoyable learning experience.

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