An overview of how to use Pinterest to sell your products

An amazing product on the store and an amazing product marketing is the one that stands in the way of growing sales. It doesn't matter if you're trying to connect with new customers or encourage previous customers to purchase again, Pinterest provides a great opportunity for your store.

Pinterest provides a visually search engine for finding concepts like recipes, fashion and home ideas, inspiration and more. The purpose is Pinterest is to provide everyone with the ability to make an atmosphere they are happy in.

With billions of Pins on Pinterest, you'll always find ways to inspire you. As you find Pins you enjoy, add them to boards to organize your thoughts and make them easy to access. In addition, you can make Pins for sharing your ideas with other users on Pinterest. Let's take a look at how Pinterest is a great internet-based marketing tool, and how to effectively use it.

The reason to use Shopping on Pinterest?

There are many methods to promote your product on the internet including email marketing, the internet, social media and paid ads in addition to other. The question is why should Pinterest be component of your strategy?

There are more than 400 million users are active are active on Pinterest. For specifically the U.S. in particular, Pinterest has 37% U.S. internet users every month. (1) Its Pinners (Pinterest people) have created over 7 billion Pinterest boards and have saved over 300 billion Pins each month. (2)

Most importantly, however, shopping is by far the most sought-after thing to do for Pinners.

In the end, it turns out that the experience of shopping is different on Pinterest. Pinterest provides the same kind of exploration and discovery which you are used to seeing every day.

Nine out of 10 people who utilize Pinterest weekly agree that it enhances their shopping experience. (3)

For users using Pinterest shopping is an every day thing.

If they come across things that they're interested in, they spend money and purchase more. Users of Pinterest are twice as likely to buy something every month than users of other platforms. (4) Weekly Pinners are seven times more likely say that Pinterest will be the top website in their purchasing experience, when compared with the social media websites. (5)

What is the best way to promote your product on Pinterest?

1. Establish a shop

Once you've created your catalog for your products, your products can organically be displayed on the websites that people visit for shopping, including Shop via search, Shop from Pins, Shop your Board and much more.

Additionally, you can set up the Pinterest tag to track the performance of your campaigns and allows you to maximize the effectiveness of your the advertising possibilities that offer more control reach, and effectiveness.

Through this extension, you can:

• Create a website claim:Ensure your brand name is displayed on each Pin people create from your site.
• Sync your catalog to Pinterest lets customers explore your offerings through your Pinterest shop.
• Add the"Save for Pinterest" button to allow your users to create complete-featured pins with your items.
• Install Pinterest Installation: The Pinterest tag to track the events that take place and transform them.

After you've uploaded your catalog and added the tag. You've created your store to Pinterest and have access to the full range of solutions for shopping.

2. Advertise effectively

Making a small investment into your most popular Pins or in the promotion of an upcoming event or a new item can be an effective way of turning the views you receive into sales. There are many different formats and techniques you could use, such as:

• Shopping ads: Reach shoppers when they are most likely to buy. Advertisements for shopping contain important information like prices, availability of products, and even reviews. Shopping ads now appear in more sites for shopping on Pinterest (e.g. visual search).
• Collections ads: This immersive format utilizes slideshows as well as videos that guide customers to shop like products. These are great to build larger baskets as they can help shoppers discover more items they enjoy.
• Automated solutions: Create it, and forget it. Through Automated Bidding, Pinterest will dynamically adjust your bids as time passes in order to achieve the best amount of revenue to the budget you have set. With Campaign Budgets, setup is simpler than ever before . You'll get more outcomes, faster and more efficiently.
• Dynamic retargeting Contact people who are continuously thinking about your product or need an immediate push. Retargeting happens based on what they were looking for on your site or by what's in their shopping cart.

Whichever option you decide to go with ensure that you spend the time to consider the goals you want to achieve, the budget, as well as your target audience. Do you want to drive people to your website, gain email subscribers or even convert clients? What do you want to allocate every day? Do you want to display ads that target specific regions, genders, or specific interests? All of these factors have a major impact on the effectiveness of your advertising.

Looking for a bit of assistance? Pinterest provides a complete overview of the creation of Pinterest ads.

3. Join the Verified Merchant Program

People love to shop with companies they have confidence in. Customers who use Pinterest are more than 50percent more likely be open to new brand names. (6) If they discover a brand that they enjoy, they're more committed.

The Verified Merchant Program gives shoppers the ability to find and purchase through brands who have been tested. Membership is completely free, and can help your business shine.

Benefits of this include:

• A unique badge for your profile as well as product pins to show your business has been verified. It is possible to catch customers' attention while they make their choice of what they want to buy they do at the store of their choice.
• Better distribution of your goods throughout the different places to shop and the Experience. Your products are now at the fingertips of shoppers looking for new brands.
• Access exclusive functions such as the details of your store, which showcase your company's values as well as the communities you are a part of. Shopping based on values has never been more important to customers. Gen Z, for example is willing to shell out 60 percent more on green products. (7)
• Join for free. In order to be eligible for membership the account must be:
• Follow these guidelines. Pinterest Guidelines for merchants. Guidelines
• Are you able to have your catalogue linked?
• Make sure you have the Pinterest tag installed

4. Make it easy for others to spread your data

It is also important that you must create an environment that is so simple to allow site visitors as well as customers to post your content to your Pinterest accounts. Put an "Pin It" button to your website and they can share everything from infographics to products as well as outfit ideas and recipes. It's an excellent method to connect with new people without having to spend a dime.

5. Increase your sales by using our free ads tips

If you're still beginning to learn about Pinterest ads, you may get personal campaign assistance. Find our top tips for increasing the number of sales you sell using custom strategies, tactics for campaign and much more, click here.

Use the best of Pinterest

If you're prepared to put in some effort and consistency, you too can find success on Pinterest. You must create pertinent and useful content, creating attractive images and videos, as well as enhancing your Pinterest's performance for the right keywords to ensure you're well on your way.

1. (ComScore, US, Aug 2021) 2. (Pinterest Global analysis, Sept 2021) and browsed over 5B (Pinterest Global analysis, Apr 2021)
     3. Source: Reach3, US and The Retail and CPG route to purchase Daily Pinterest members that store Retail as well as CPG content, versus people who use other platforms like Facebook and Instagram. July 20, 2021.
     4. Source: Dynata, US, 2021 fashion, shopping and beauty with weekly Pinterest users as well as users of other platforms, April 2021.
     5. Source: Reach3, US, The Retail and CPG Way to Purchase daily Pinterest members who store Retail and CPG content compared to those who are on other platforms.
     6. Source: Dynata for Pinterest, Study of shopping habits with those who regularly use Pinterest regularly for beauty and style, compared to those who don't Pinterest. US March 2021
     7. Source: Pinterest Internal US information, January to December 2020

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