A Parisian Classic: Now Online with the Help of
In the 18th district of Paris is in Paris the Marche Saint-Pierre. It is famous for its long history of French textiles, it is where crucial decisions are taken for the coming year in fashion, upholstery, bedding, and much more. Locals, tourists as well as professionals from the field go to see new trends as well as the classics in style. There's a chance to see a picture of an acclaimed designer strolling on the streets as you mix with people who are looking for that ideal new style.
Since 1990, it's also where you can find in the 1990s, you can also find Lionel which was a business founded in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabrics. With four magasins which are French to shop - within the St. Pierre market alone, Tissus Lionel is a steadfast presence in Parisian textiles.
In the year 2017, Tissus Lionel sought to expand their presence within the field of textiles by taking their retail capabilities on the internet. Their success has become evident with partners like Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.
Not far from the historic St. Vincent de Paul cathedral, which is just a couple of kilometers away from the Arc of Triomphe There's another location Their first shop which specializes in the sale of hobbyist fabrics for art and entertainment.
Selling to Paris and beyond: Increasing sales with the rise of e-commerce
Tissus Lionel was a stalwart of word-of-mouth reputation and in-person sales for over 20 years. In 2012, they created an HTML-based website that was simple. The site was live in 2016, and visitors could browse through their catalog on the internet and phone to place orders by telephone.
Their goal was to become the market leader for quality fabrics on the internet at an affordable price. The year 2017 was the first time they partnered with an agency to create a full-scale ecommerce solution, and launched with over the 900 fabric selections.
Then they joined forces with noted developer Julien Gerardin to build something which could keep up with ever-changing e-commerce trends and expand with Tissus Lionel's growth and future vision.
The end result was TissusLionel.com A fully-responsive eCommerce site that can meet demands of both individuals as well as professional customers.
On this site and in their shops, you'll find wholesale fabrics - from cotton and jersey to felt, leather, waterproof options, and more - spanning an array of budgets and interests.
Overall, Tissus Lionel now lists more than 4500 SKUs available on their website.
Selecting an eCommerce platform
Tissus Lionel spent a lot of time and consideration into choosing the right e-commerce platform. The team analyzed a variety of different Content Management Systems (CMSs) before arriving at an informed choice.
With a world-renowned reputation, the platform needed to support their existing business as well as provide space to expand. With thousands of SKUs it was essential for the platform to be built on solid ground that could serve as the foundation for their creator.
Utilizing the appropriate instruments
With extensions a key draw for users , Tissus Lionel uses several on their website. In order to pay for transactions, they make use of Viva Wallet - a popular payment service that caters to European merchants as well as PayPal.
They utilize Cubyn to handle logistic management, but an API integration special to Cubyn is needed.
Viva Wallet
Viva Wallet solves these issues and is the reason why retailers appreciate it as a valuable.
Tissus Lionel discovered Viva Wallet through the recommendation from a nearby merchant, a good sign about the reliability and quality of the system. Tissus Lionel now cites it as one of their top instruments.
Beyond the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the numerous payment options as well as the possibility of linking transactions made online to their physical locations.
In their stores for retail They appreciate their modern payments terminals. On their website, Tissus Lionel is thrilled to accept payments straight from the page of orders.
"The Viva Wallet implementation was super-fast," says Tissus Lionel Web Ecommerce Project Manager Gerardin Julien. "Our conversion rate increased by 2%, and our funnel to convert was cut by just only one stage."
Tissus Lionel claims that they've not experienced a single issue in the time since the beginning of with Viva Wallet. Julien added that "the setting up process is one of the simplest we've ever encountered when compared with other payment options like Stripe, PayBox, and PayPal."
A website they're proud of
Tissus Lionel's standards for excellence have been the foundation of their continual success. The website is no different. Through an announcement article on their website, they walk visitors through the latest innovations that they're proudest of.
This includes one-click registration via visitors' current Facebook and Google profiles as well as enhanced security measures track orders and features for wishlists as well as the possibility of requesting sample items, local delivery at no cost as well as more.
Software like Viva Wallet make financial management easy for employees while offering seamless options for customers. The result is operational efficiency and a higher efficiency in conversion.
A trip to Paris might not be on your radar However, thanks to this Tissus Lionel ecommerce site - constructed using and WordPress - you can tap to one of the most famous global textile manufacturers at the convenience at home.
Check out their website in action visit TissusLionel.com.