A Guide to Using Pinterest to Market Your Products

With a great product on the market and an amazing store, marketing is the sole obstacle that stands in the way of boosting sales. If you're trying to get in touch with new clients or encourage your existing customers to purchase again, Pinterest provides a great chance for your company.

Pinterest is a visual discovery engine that helps you find inspiration for recipes, style and home motivation, etc. Its goal is to provide every person with the drive to create the lifestyle they'd like to live.

With billions of Pins to be found on Pinterest There are endless possibilities to inspire you. When you discover Pins that you love, pin the pins to boards so that you can ensure your ideas are organized and readily accessible. It is also possible to create Pins for sharing your ideas to other users who are already on Pinterest. Let's look at why Pinterest is an excellent marketing tool for eCommerce and ways to use it to your advantage.

Why use Shopping on Pinterest?

There are many ways to market your products via the web, from mail to internet and social media to paid advertisements, and other. The question is why should you include Pinterest part of your plan?

Over 400 million active monthly users of Pinterest. In the U.S. in particular, Pinterest is used by 37% of U.S. internet users per month. (1) Pinteresters (Pinterest users) have built over 7 billion boards and saved over 300 billion pins per month. (2)

Most importantly, however, shopping is a must-do activity for Pinners.

In reality, your shopping experience will be different online with Pinterest. Pinterest provides the same kind of browsing and discovery that you are used to in your daily life.

Nine of 10 users who visit Pinterest every week agree that it enhances the shopping browsing experience. (3)

For users on Pinterest shopping is a normal thing.

When they come across an item they like They make purchases and spend more money. People who shop through Pinterest spend two times more each month than those who use other platforms. (4) Weekly Pinners are seven times more likely declare that Pinterest was the most effective shopping platform in comparison to other social media sites. (5)

How can you market your products using Pinterest?

1. Create a business

Once you have published your catalog of products the products you have uploaded will be displayed on the various websites which people shop, including Shop by searching, Shop from Pins, Shop your Board and many more.

Additionally, you can install the Pinterest tag that measures outcomes and allows you to benefit from marketing strategies to increase control, effectiveness as well as reach.

This extension are able to:

• Make a claim for your website:Ensure your brand name is prominently displayed on every pin that users make using your site.
• The ability to sync your catalog with Pinterest lets shoppers browse your products through your Pinterest store.
• Include the"Save To Pinterest" link: Let customers create fully-featured, branded pins using your merchandise.
• Install The Pinterest tag to track the progress and developments.

After you've uploaded your catalog after which you've added the tag, you've opened a shops on Pinterest and will have access to the whole variety of shopping options.

2. Advertise effectively

Making a small investment into the most popular Pins or even promoting an imminent occasion or the launch of a new product can be an effective strategy that converts views into sales. There are many advertising options and solutions you can utilize, for example:

• Advertisements for sales: Reach shoppers when they're most likely. The ads for shopping include useful information including pricing, product availability and reviews of products. Shopping ads now appear in a wider variety of shopping areas through Pinterest (e.g. visual search).
• Collections ads: This immersive format utilizes slideshows as well as video-like content to help shoppers shop like items. They are perfect for creating larger baskets as they can assist shoppers to locate more of the items they're looking to purchase.
• Solutions that are automated: Set it and forget it. By using Automatic Bidding Pinterest can dynamically alter your bids as time passes in order to get maximum conversions to your budget. With Campaign Budgets the setup process is easier than ever and you'll see better performance, and faster.
• Retargeting dynamically: Find people who can't forget about your offerings and are in need of an immediate push. Retargeting will be based on what people are searching for on your site or by the items they have in their cart.

However, regardless of the decision you make, be certain to consider the goals, budget and the audience. Do you wish to grow traffic to your website? Increase the number of email subscribers, or convert customers? How much do you want to pay per hour? Would you like to place your ads in specific locations, genders, or specific preferences? Each of these variables play an important role in the success of your advertising.

Do you need a little assistance? Pinterest offers a comprehensive review of making Pinterest ads.

3. Register for Verified Merchant Program. Verified Merchant Program

Shoppers love shopping with companies they can trust. Customers who use Pinterest have a 50% higher likelihood of being open to trying brand new names. (6) And when they discover a brand that they enjoy, they're more loyal.

The Verified Merchant Program helps shoppers discover and purchase from verified companies. The program is free and makes your business be noticed.

Some of the benefits are:

• Unique badges for your profile as well as on your product pins to show your business has been verified. The shoppers can see your eyes while deciding the items to buy just the way they would when they shop at the local supermarket.
• Improved distribution of products across retail spaces as well as other types of experiences. The products you sell are available to shoppers who are looking for brand names with a fresh style.
• Exclusive features, such as information about your merchants that can help highlight the values of your brand and the people you are serving. The value-based approach to shopping is never more crucial to consumers. Gen Z, for example is willing to pay up to 60% more to purchase an eco-friendly product. (7)
• The cost to join is free. In order to join the account must be:
• Please follow the Pinterest guidelines for merchants
• Have you got your catalog linked?
• Have you installed the Pinterest tag?

4. Make it easy for others to share your data

It's also crucial to create a system that makes it simple to allow site users as well as visitors to share content from your site to the Pinterest accounts. You can add the "Pin It" button on your site, and users can pin everything from infographics to products, fashion ideas, and even recipes. This is an excellent way to reach out to new customers without spending any money.

5. Grow your business with a no-cost ads consultation

If you're not sure about Pinterest Ads You could qualify for customized, personal help with your campaign. Get our best tips to expand your business by implementing new strategies, strategies for campaigns and much more through clicking here.

Make the most of Pinterest

If you put in the effort and commitment, you'll get success with Pinterest. Focus on creating relevant, useful content, creating attractive photos and videos, as well as be sure to make sure you optimize your Pins for relevance and search-engine friendly to ensure you're on the right track.

1. (ComScore, US, Aug 2021) 2. (Pinterest Global analysis Sept 2021) and browsed over five billion (Pinterest Global analysis in April 2021)
     3. Source: Reach3, US, The Retail and CPG Way to Shop weekly with Pinterest users who conserve Retail as well as CPG content in comparison to people using other platforms such as Facebook, July 2021.
     4. Source: Dynata, US, 2021. Shopping for clothes and beauty items for day-to-day Pinterest users and users on other platforms, in the month of April in 2021.
     5. Source: Reach3, US, The Retail & CPG Way to Purchase daily People on Pinterest save Retail as well as CPG content, in comparison to users on other social networks, August 20, 2021.
     6. Source: Dynata for Pinterest, research study of people who make use of Pinterest weekly for shopping as well as fashion and makeup in comparison with those who do not use Pinterest. US, April 2021
     7. Source Information: Pinterest's Internal US information, January to December 2020

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